Here are all of the posts tagged ‘Yahoo!’.

We Are Social’s Monday Mashup #27

by Jordan Stone in News Google+

Gov websites ‘should be hubs for debate’
Simon Dickson has drawn our attention to a statement made by new Cabinet Office minister Francis Maude, in response to a parliamentary question raised by Tom Watson concerning the government’s future plans for the Number 10 and Cabinet Office websites.  Maude’s short answer has some big implications on the form and function for future UK e-government sites:

The Government believe that departmental websites should be hubs for debate as well as information-where people come together to discuss issues and address challenges…

Enabling the government’s websites to facilitate debate and dialogue would be a most welcome development.

Yelp goes head-to-head with Foursquare, adds badges & Royal hierarchy
Yelp has announced an updated iPhone app, placing itself in direct competition with location-based social network Foursquare. Having previously added the ability to ‘check-in’ at locations, Yelp has now updated its app with other Foursquare-inspired features such as ‘Yelp badges’ and the opportunity for users to attain a ‘Royal’ status at locations.

As for crowning royalty, Yelp is taking a medieval approach to Foursquare’s mayorship feature. If a user has the most check-ins at a business, they are bestowed with the title of Duke or Duchess. If a user racks up enough of these titles in a specific neighborhood, they become the Baron of that area, or the King at the city level.

Social networking heats up on ‘browsing phones’, according to ComScore
According to a new study from ComScore, social networking is the fastest growing activity among people with smartphones / feature phones that offer Web browsing.

ComScore estimate that approximately 20 percent of mobile users are now accessing social networking sites via their phone, either with a dedicated app or through the mobile browser.

Yahoo! and Facebook announce site tie-up
Yahoo! struck a deal with Facebook to make it easier for users who maintain presences on both sites to share what they do across them. So what does it all mean?

The deal means that people who maintain profiles on Yahoo and Facebook can link the two pages and cross-pollinate both with one update.  It will also mean that those who use Flickr, Yahoo Answers or the social site’s video and music services can pipe any media or data they create to friends who use only Facebook.

Twitter rolls out “You both follow” feature
About 10% of Twitter users have been given the chance to play with a new ‘You both follow ‘ feature when accessing the site via their web browser. “When you click on another user’s profile, you are now given a list of people you both follow.”

Over on The Wall Blog, Jennifer Whitehead notes another (perhaps more useful) use of the feature is to click on people whose profiles you DON’T follow already, so that you can see if you have friends in common: “not a mind-blowing development but useful if you see Twitter as a way to do a bit of marketing for yourself or to start conversations with people you’d like to know.”

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We Are Social’s Tuesday Tweakup #3

by Jordan Stone in News Google+

Zappos lives up to its reputation for customer service
Over the past few years, online retailer Zappos has been highlighted alongside the likes of Ford, Dell or Comcast fairly regularly as a ‘go to’ case study for their use of social media for customer support. And it’s easy to see why with this example.

A pricing bug on a Zappos sister site called 6pm.com gave customers the ability to purchase any product online for no more than $49.99. The mistake was eventually caught 6 hours after it went live, but not before customers had taken advantage of the pricing bug to the tune of approximately $1.6m.

Balancing the backlash that might ensue online against the cost of eating the loss, Director of Brand Marketing Aaron Magness explained on the Zappos Blog that they would honour all purchases.

As Econsultancy’s Patricio Robles put it: “Zappos… clearly understands that its reputation is worth far more than $1.6m and that sometimes eating a loss is the smart thing to do. Interestingly, one might even suggest that Zappos will only boost its reputation and customer loyalty with this move.”

Independent blocks anonymous comments
The Independent dealt a blow to trolls everywhere by only allowing people to post comments if they sign in using their Facebook, Twitter, Yahoo, Open ID or Disqus accounts. Editor Martin King explained the move with the following:

Websites have been encouraging cowardice. They allow users to hide behind virtual anonymity to make hasty, ill-researched and often intemperate comments regardless of any consideration for personal hurt or corporate damage.

Well said. While this might not be able to stop individuals posting under a pseudonym using, say, a Disqus account, it is nonetheless a step in the right direction to try and deter those who seek only to defame or abuse in comments sections across the web.

BBC iPlayer adds Twitter and Facebook to socialise TV
The BBC’s video on demand service, iPlayer, is launching iPlayer Beta at the end of June, allowing users to link their Twitter, Facebook and Windows Live Messenger accounts to their ‘BBC ID.’

Users will more easily be able to share what they’re watching over social networks, while viewers using Windows Messenger can sync viewing with friends and chat about the show in realtime.

Buy lettuce, get virtual currency
Social gaming company Zynga and Green Giant have teamed up to offer purchasers of Green Giant vegetable products free virtual currency that can be used in Farmville.

At first glance, the promotion seems like a very good fit. Zynga will be able to easily track redemptions to determine if the promotion is a success, while Green Giant can (hopefully) get more people eating their ’5 a day.’ More importantly though, “the promotion highlights just how prominent virtual currency and games like Farmville have become in the mainstream.”

BP beaten in social media stakes by fake tweets
BP has had something of a mess on its hands lately in social media in the form of a tongue-and-cheek account:  @BPGlobalPR. The account has swelled to over 97,000 followers, eclipsing BP’s official @BP_America account by some 88,000, and claimed to be the oil giant’s official voice throughout the ecological crisis in the Gulf, while delivering a healthy dose of satire.

The anonymous Tweeter has since penned an editorial in the Guardian, been unmasked by Wired magazine and even given a book deal. There is also a T-Shirt range with proceeds going to benefit the Gulf Restoration Network. Long may it continue.

Dr Pepper rolls out Facebook status takeover for teens
Coca-Cola has launched a Facebook app for Dr. Pepper which gives consumers the chance to win £1,000 if they allow Dr Pepper to take control of their status update.

The app ties into their ‘What’s the Worst that Could Happen?’ creative, and chooses updates at random with varying degrees of embarrassment such as ‘what’s wrong with peeing in the shower?’ or ‘never heard of it described as “cute” before.’

Domino’s UK Rewards Foursquare Mayors, Yahoo acquires ‘Asian Foursquare’
Domino’s UK is starting a nationwide Foursquare promotion that rewards mayors with free pizza once a week, a deal similar to the one Starbucks announced not too long ago. Additionally, every Foursquare user will receive a free side dish when spending over £10.

In other location-based news, Yahoo has acquired Koprol which has been described affectionately by TechCrunch as the ‘Asian Foursquare.’

Google Moderator on YouTube enables real-time feedback from your audience
YouTube has integrated the use of Google Moderator into every single YouTube channel. Google Moderator is a social platform that allows users to solicit ideas, ask questions, and have their community vote for the best comments in real-time. Crucially, it also allows users channel owners the ability to remove any content that their audience has flagged as inappropriate.

Twitter passes 15 billion tweet mark
After reaching 10 billion tweets at the beginning of March, Twitter has now announced that it has delivered its 15 billionth tweet:

It took Twitter almost a year to hit five billion, but only four months to hit 10 billion. By adding another five billion tweets in three months it is now growing at more than one billion tweets a month, which means it should hit 20 billion before the summer is out.

Assuming we even get a summer in London this year…

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We Are Social’s Monday Mashup #16

by Jordan Stone in News Google+

Burson-Marsteller Fortune Global 100 Social Media Study

Burson-Marsteller released the findings of their Fortune Global 100 Social Media Study which looked at the social media usage of the 100 biggest companies on the Fortune 500 list. The study found that 79% of the companies use at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs.

Like the Fortune 100 study found, Twitter is the social media platform of choice among the Fortune Global 100. The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.

Social media participation by companies varied globally by region, and it appears that large firms are getting more comfortable using social media and are broadcasting less, and engaging more. You can download the complete analysis of these findings as a PDF.

Sony generates over £1m in sales through Twitter
Speaking at the Marketing Week Social Media for Brand Building event, Sony revealed that they generated over £1m in sales through Twitter. Nick Sharples, head of corporate communications has said that Sony sees Twitter “as a viable sales platform, as well as a tool to amplify PR activity.” This revelation by the tech giant echoes the headlines made last December, when Dell announced they had driven US$6.5 million in revenue thanks to Twitter.

Facebook page updates to appear in Google
Last week, Google began indexing status updates from Facebook Pages and including them in its real-time search results. This marks the first time that Google has integrated information from Facebook, and follows similar announcements in recent months that Google had integrated Twitter and MySpace updates in its results.

The information it is allowed to integrate is more limited than the deal the social network has in place with Microsoft’s Bing. Google can only index status updates from Facebook Pages – which are ‘for organisations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner’, according to the network’s own definition, and act more as marketing tools.

Yahoo! signed a deal its own last week with Twitter, “which not only takes in search, but also a deeper integration of the microblogging service’s tools.”

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We Are Social’s Monday Mashup #15

by Jordan Stone in News Google+

It’s time for We Are Social’s Monday Mashup, our pick of some of the web’s finest social media developments.

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PleaseRobMe.com reveals dangers of social networks
If you’re a heavy user of Foursquare and Twitter, you might want to take notice of PleaseRobMe.com. The website made the headlines by highlighting in real-time the whereabouts of people who checked in on Foursquare and shared their location on the web via Twitter. The goal of the three Dutch developers who set up the site was to highlight the dangers of publicly telling others your location on the Internet because it “ leaves one place you’re definitely not… home.”

The goal of this website is to raise some awareness on this issue and have people think about how they use services like Foursquare, Brightkite, Google Buzz etc. Because all this site is, is a dressed up Twitter search page. Everybody can get this information.

Facebook become America’s second most popular website, beating Yahoo!
Compete.com revealed that Facebook had surpassed Yahoo as America’s second most popular websiteFacebook drew nearly 134 Million unique visitors in January 2010, compared to Yahoo’s 132 Million visitors.

While traffic figures are important, the blog notes that the real story is around user engagement and on this front Facebook wins hands down:

Check out how monthly Attention (time spent on Facebook.com as a percentage of all time spent online each month) ramps over the past year for Facebook, while both Yahoo and Google show a decrease. In January, 11.6% of all time spent online was spent on Facebook (compared to 4.25% for Yahoo and 4.1% for Google).

The recent launch of Google Buzz is no doubt aimed at eating into the amount of time that users spend on Facebook, but time will tell if Google can be successful here.

MySpace real-time search goes live on Google
MySpace announced on their blog that Google search now picks up publicly available updates from MySpace users in real-time.

… when you search for anything on Google, as part of your search results you will see live updates from MySpace users, including news, photos, and blog posts that they have chosen to publically publish. Further, all of these updates will be ranked to reflect the freshest, most relevant results, making it easier to find the latest information on anything you’re searching for on Google, including the music and artists you enjoy most.

MySpace now joins Twitter as one of the services that are now live in Google’s real-time search, announced last year.

Outlook gets social with LinkedIn, Facebook, and MySpace
Microsoft announced a number of major developments for Outlook, including a public beta of LinkedIn for Outlook and partnerships with both Facebook and MySpace. The highlights of LinkedIn for Outlook include:

  • The ability to connect to your LinkedIn account directly from within your Inbox, and add connections
  • The ability to view status updates and photos from connections next to an e-mail message they have sent
  • The ability to receive automatic updates to Outlook contact information directly from LinkedIn
  • The ability to synchronise mobile contact information with information from LinkedIn

Meanwhile, the Facebook and MySpace partnerships for Outlook 2010 will enable users to more easily connect co-workers and colleagues, as well as friends and family within their Outlook Inbox.

The LinkedIn public beta is available now, and Facebook for Outlook and MySpace for Outlook will be available later this year as the official release of Office 2010 approaches.

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Social Media Does Increase Revenues

by Niki Gomez in News

So, here’s the big one, does spending on social media really pay back? A fresh MBA graduate from MIT, Niki Gomez, passing through London and We Are Social on her way to Mumbai, gives her views.

At last, a study quantifies what many of us felt must be true, that social media does translate into increased sales. As Violette mentioned last week, a study by Wetpaint and Charlene Li’s Altimeter Group shows an extremely strong correlation between engaging in different social media and earning higher revenues. The study looks at the engagement of top 100 brands from the 2008 BusinessWeek/Interbrand Best Global Brands report and ranks them from 1 to 127, based on how they use social media channels. It finds that the top brands with their rankings in brackets are:

  1. Starbucks (127)
  2. Dell (123)
  3. eBay (115)
  4. Google (105)
  5. Microsoft (103)
  6. Thomson Reuters (101)
  7. Nike (100)
  8. Amazon (88)
  9. SAP (86)
  10. Tie – Yahoo!/Intel (85)

The most engaged brands experienced revenue growth in 2008 of 18% whilst the least engaged brands experienced losses of negative 6% over the same period.

Also interesting is that only arguably half of these are internet companies. The study categorizes the brands, a la Malcolm Gladwell, into mavens, those heavily engaging in 7 or more channels, such as Starbucks and Dell; butterflies, such as American Express and Hyundai who engage with seven channels but with less engagement; selectives who engage in six or less but do some on a deep level such as H&M and Philips; wallflowers like BP and McDonalds who engage with six or less but with a light touch. My question was whether social media pays off because of lower marketing spend, as there is a shift from spending on more traditional channels. However it seems, revenues, actual sales are up on previous years, even boom times!

Their findings conclude that it is not how many social media channels you use, but how deep that engagement is: so being social pays, but it’s the quality rather than quantity of these conversations that seems to triumph yet again. So, please think before you tweet… a good piece of advice for brands and individuals alike.

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