Here are all of the posts tagged ‘WPP’.

We Are Social’s Monday Mashup #47

by Adam Bernstein in News

MySpace relaunches with different focus

Over the past few years, MySpace has faced its fair share of challenges. A quick straw poll in our offices found that while most people still had a MySpace account, few had actively used it since registering on Facebook. Which is why it’s is worth noting MySpace’s relaunch as a ‘social entertainment destination’. According to MySpace CEO Mike Jones, the site lost $100 million last year  while external analyst David Bank put the figure closer to $350 million. Whatever way you look at it, they had to do something to try and turn their fortunes around. And according to Jones, that’s exactly what they did:

This is a full rethink. This is an entirely different product.

Time will tell that if by re-positioning itself, MySpace will reclaim it’s previous market share and glory. We’ll certainly be following its progress closely

Facebook page managing made easier
Facebook have launched a new Page Manager, designed to make managing Pages easier and quicker. At the centre of the new design is a single, left-hand navigation to access the different aspects of your Page, from applications to admins.

When is Facebook used most?

Facebook usage by time of day

An interesting study from Vitrue revealed that 3pm EST on weekdays is when Facebook users are most active. There were other noteworthy findings including the news that Sunday is the day when fans are least active. Perhaps this is because pages are only updated during the ‘working week’ but nonetheless it suggests that people use Facebook less at weekends.

These findings are important as they help brands to know when to target users. As the graph below shows, there is a huge disparity between when users are most active and when users are least active. What’s important for page managers is to maximise interactions with the page and to create more conversation. Statistics such as these should help them achieve this goal.

Highest and lowest conversation points across the week

From Russia with likes
According to comScore, Russia has the most engaged social networking audience worldwide. In August, 74.5 % of the Russian online population visited at least one social networking site.

But what makes the Russians such an important audience is that they spend on average 9.8 hours in the month on these social networking sites. This compares very favourably with the average of 4.5 hours and the next closest country with a relatively large online population is Turkey, which only averages 7.8 hours per visitor.

It should come as no surprise therefore, that Facebook is trying to expand in Russia. They’ve agreed a deal where they will provide page updates to Yandex in return for extra exposure in Russia. Currently, Facebook has only registered 1.1% of the Russian population so the partnership with Yandex marks a new way of gaining exposure to Russia’s 60 million internet users.

Nasza Klaza up for sale?
Moving further west, it’s rumoured that the top Polish social networking platform – Nasza Klazais up for sale for €130 million. At it’s height the service had over 27 million users, but with Facebook rapidly gaining on it’s market share, it would make sense for it’s current owners (Tiger Global) to sell while it’s still the premier social network in Poland.

German firms ban Facebook and Twitter
It’s hard to know whether to laugh or cry at this story, but most of the 30 blue-chip firms listed in Germany’s DAX stock market are banning employee use of social networking sites. Porsche says it’s intended to protect the company from industrial espionage, while fellow car firm Daimler cited concerns about employee productivity. If it wasn’t so obvious, we’d make a joke about Germans desiring efficiency…

Digg’s massive hole
In August, Digg released a major new design which met with a user backlash. Since then, things have only gone downhill for the company: they’ve lost 70% of their page views and 30% of their unique visitors. The numbers for October are not yet out but compared to a year ago, they’ve lost 16 million visitors. No wonder the company has had to let go a third of its staff.

Drop in usage of Digg

Real-time analytics from Google
Last week Google released a new interface for Feedburner which provides real-time stats about where clicks are coming from. Rather than seeing a whole day’s updates at once, instead one can click on ‘last two hours’ and see updates come in instantly. PostRank have also taken advantage of this development to include Feedburner information in their own engagement dashboard.

WPP and Buddy Media working together
WPP, the world’s largest communications services group and Buddy Media, the Facebook management system of choice for many brands, are working together to help brands “more effectively scale their marketing efforts on Facebook”. It’s a huge vote of confidence for Buddy Media, as WPP are adding a further $5 million to the $23 million investment which was recently announced.

Disney’s Facebook fans
Disney has created an innovative leaderboard on all its pages which tracks how many fans it has over all its different brands. It’s clearly working because as well as having over 69 million fans, the Disney page itself gained 534,800 new likes last month, making it one of the top growers on Facebook.

Disney leaderboard

Check into billboards with Facebook Places
Facebook Places was only launched a couple of months ago and it continues to spark interesting ways of using Facebook. This week, brings news of a campaign on behalf of Cheryl Cole to win tickets to one of her concerts – all you have to do is check in (using Facebook places) to one of the billboards where her new album is advertised.

Cheryl Cole billboard

This is interesting for advertisers insofar as it should provide good data about which billboards are effective and which aren’t. In other words, social media is now being used to help conventional advertisers work out where to market their product.

Busy week for Foursquare
Foursquare have created an ‘I Voted’ badge for the 2010 American Mid-Term elections tomorrow. This should be an interesting way of gauging turnout, akin to how The Guardian used #ukvote to create a map of where people had voted in the General Election in May.

They’ve also teamed up with Mazda for a cool campaign in America where there’s a Mazda 2 up for grabs. Mazda have created three badges which are quite hard to attain, and if you can get two of them, then the ‘Inner Driver’ badge will be unlocked and you’ll receive instructions on how to enter the draw for the Mazda.

Finally, they launched two new badges for Halloween. The first, was easy to unlock: it just required use of the word ‘Halloween’ as part of a check-in. The second was much harder, requiring swarms on the night of Halloween itself.

Orange ‘Balloonacy’ race returns

In 2008, Orange ran a Balloonacy campaign, in which 40,000 users flew balloons across a course of 1500 websites. This year they’re running the campaign again but making it more social: balloon owners will be able to boost their balloons by tweeting and posting status updates about it, and balloons will go faster if friends give them a boost. With a first prize of an eleven night trip to Kenya, don’t be surprised to see tweets about this in your Twitter feed.

Skittles spread everywhere
Skittles have opened a Rainbow Call Centre, manned by 15 staff, which will ‘rainbowfy’ status updates. According to NMA:

Status feeds will be converted into a “weird and wacky” video clip that will then be posted on the user’s profile page. The social media engagement campaign is running for the next two weeks, after which fans can vote on their favourite video from the library.

This marks the second stage of Skittles’ new social media campaign, after last week they submerged a fan in Skittles.

Election motivates internet pranksters
The Mid-Terms have been hotly contested in America, with Tea Party candidates coming to the fore. Internet pranksters have tried to combat this by changing their profile pictures in a practice called letter-bombing and then posting together on a page wall. They had great fun with Sarah Palin…

Letter-bombing of Sarah Palin's Facebook page

Corporate Twitter #fail
And finally, hat-tip to Malcolm Coles for spotting this tweet from Cheapflights.co.uk. Someone out there will be a lot more careful in future about which account they’re logged into…

Cheap Flights Twitter fail

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We Are Social’s Monday Mashup #30

by Jordan Stone in News Google+

Social media helps drive purchases by 10x
Recent research reveals that customers visiting an online store via social media are 10x more like to by something than other users: “whereas 7% of all visitors to an online store make a purchase, a significantly higher 71% of visitors initiated via social media will click their way to the transaction section.” The study showed that while many online stores are good at attracting visitors, a small amount will be converted to customers. But “reassurance from a positive review” and “social media marketing” can be highly effective in closing sales.

Sorrell questions commercialisation of social web
WPP boss Sir Martin Sorrell likened social media to letter writing at one of the closing sessions of the 57th Cannes Lions Advertising Festival, and said that it could be “polluted” by attempts to monetise it. On the same panel, Keith Weed, the global chief marketing officer of Unilever, likened social media instead to the modern day equivalent of a pub or bar chat, and that social networking sites “will and they must” find ways to monetise their offerings.

…companies like ours can develop with companies like Facebook or Microsoft. So I think ‘yes’, they will monetise. How they do it, I think [Sorrell is], right they have to be clever.

Facebook commits to UK support
King Mark Zuckerberg was in London last week at the first official London Facebook Developers’ Garage event, and he committed to increasing support for UK brands and content providers. Zuckerberg also “stressed the importance of the UK to the company, and highlighted personalisation and its virtual currency Facebook Credits as key themes for the year ahead.”

Statistics update reveals that more than one million websites are using Facebook’s platform
Facebook has updated their official Statistics page, and announced in the process that more than one million websites have integrated with its developer platform, up from about 80,000 websites.

This difference is due, in a large part, to Facebook’s launch of the Like Box and other social plugins in late April; the company said this week that more than 300,000 sites have already implemented the plugins, and the number appear to still be climbing.

Elsewhere, it was reported in a study by Experian Simmons that half of US web users visit Facebook each month.

Twitter makes it easier to find friends and colleagues, Facebook ‘blocks’ Twitter friend finder
Last week Twitter announced that it was making it easier to find friends on Facebook and connections on LinkedIn, by improving their Find Friends section and tweaking their LinkedIn and Facebook applications.

The Tweets application by LinkedIn allows users to see which of your LinkedIn connections are on Twitter and follow the ones you choose right from the app. Meanwhile the Facebook app was meant to show which of your Facebook friends are on Twitter, but this was blocked by Facebook disallowing people to see which of their friends on the social network also have Twitter accounts.

A whole new way of experiencing LinkedIn Groups

LinkedIn groups received their first major overhaul since August 2008, which is one of many that are expected in the coming months. In addition to improving the look and feel and ease of use of groups, LinkedIn has also:

  • Made it easier to receive email updates from select group members
  • Made it possible to vote up or down content and discussions
  • Introduced a way to highlight the most active members/contributors to a group

We expect that these changes could go a long way to changing the way that users interact in groups for the better.

Foursquare hits 1.7 million users, and the threat from spammers looms
Foursquare announced that it had passed the 1.7 million user mark, after having added 100,000 in a mere 10 days. At that rate, the location-based service should hit 2 million users before August.

But with growing popularity, comes a greater threat from spammers. The Next Web notes that while spam is still a minor problem, it is becoming more prevalent as people ‘innovate’ by changing their profile name to a company name in order to raise awareness atop local leaderboards, or by leaving advertising messages as ‘tips’.

Foursquare, Starbucks need better blend of offers
When Starbucks and Foursquare announced their joint loyalty program last month in the US, it generated quite a bit of positive publicity. The offer, $1 discount on Frappuccinos to the mayors of individual Starbucks stores, has since come under criticism from Forrester analyst Augie Ray who laid out five reasons that it has become both ‘noisy and bothersome’, and potentially damaging in the long term.  Fair play to Starbucks for being amongst the first to implement a nationwide Foursquare promotion, but there are certainly some lessons to be learned with respect to offering better targeted and easier to redeem Foursquare offers.

Virgin America Offers Free Flights to Twitter Influencers
Virgin America has partnered with Klout, an analytics service that tracks users’ influence on Twitter, to offer free flights (plus tax) to influencers in Toronto:

The offer includes free round-trip airfare (Wi-Fi included) between Toronto and San Francisco (SFO) or Los Angeles (LAX) between June 23 and August 23. Those who received invitations for the offer — whether or not they decide to accept the flight that comes with it — were also invited to Virgin America’s Toronto Launch Event on June 29.

Interestingly, ‘influencers’ who have been offered the free flight aren’t require to blog or Tweet about the experience, though Klout has requested that users who do accept the offer and chose to write something,  disclose the promotion. Handing out free flights to those with Twitter ‘influence’ is not without its critics however, and some question the validity of ranking people based on an algorithm alone.

JD Sports campaign turns 900,000 visitors into 180,000 sign-ups
A recent campaign for the JD Sports-owned fashion label Bank managed to generate 900,000 unique users and 180,000 sign ups for a competition to become the face of Bank and model the Autumn/Winter 2010 range.

It used Facebook Open Graph – only two clicks to connect with a site and then sending info that they’d signed up or voted for someone into the user’s Facebook profile, which meant that their friends (on average 150 people) also saw it.

LOFT ansers the Facebook call for ‘real women’
Meanwhile, LOFT, a US fashion retailer, received interaction of an entirely different nature on its Facebook Fan Page. The company  posted images to Facebook of a tall, blonde model wearing the brand’s new silk cargo pants, and received a number of complaints that the trousers were not universally flatterig unless you’re a “stick like model”. LOFT quickly responded to calls for ‘real women in photos’ the next day by posting pictures of its own staff – ranged from size 2 to 12, and from 5′3″ to 5′10″ – posing in the cargo pants. In so doing they managed to turn things around, address the negative sentiment head-one and show that they were indeed ‘listening’ to their customers.

Digg redesign takes the fight to Twitter, Facebook
Digg has also recently announced a redesign, and “aims to directly challenge Twitter and Facebook by redefining the way Diggers share, view, and submit content.” Chief among the changes, are the ability to follow friends, publishers, and “taste-makers”; as well as  view content shared/promoted by their friends.

The idea seems to be that Digg will become much more of a true social networking site, but still based around links and news so as to cut out miscellaneous status updates so common to Twitter and Facebook. Additionally, it will now be easier to submit stories to the site, as well as become easier for Top News to spread amongst friends.

Meanwhile, a rumour has been spreading, in part by Digg founder Kevin Rose, that Google is readying ‘Google Me’, a social service intended to go head-to-head with Facebook.

FourWhere now combines Gowalla, Yelp and Foursquare
FourWhere, free service developed by Toronto-based social media monitoring and analytics company Sysomos, now integrates information from the three leading location-based servicesGowalla, Yelp and Foursquare.

If you’re not familiar with Fourwhere, it integrates data from Foursquare, Gowalla and Yelp, and displays it using Google Maps API in order to provided users with “ an easy way to discover places and comments for thousands of restaurants, bars, cafes, stores, tourist attractions and other venues.”

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