Here are all of the posts tagged ‘Twitter’.
Americans of all ages turn to the Internet to get their news
A recent study from the Pew Research Center shows that the Internet is the main source of news for 41% of American adults, surpassing newspapers and getting closer and closer to the power of television as a news source. This data confirms a trend that has been visible for at least ten years – that more and more adults turn to the Internet for both national and international news.
But what’s particularly interesting – and new – is that the research shows that in 2010, the 18-29 demographic used the internet as its main source for catching up on the news, ahead of TV:
Corporate Blogs are still relevant
A survey covered by eMarketer shows that nearly a quarter of Fortune 1,000 companies have a corporate blog. The survey examined the reasons these companies maintain blogs:
MySpace to limit their international operations
Things aren’t exactly rosy for MySpace at present. The company, which was acquired by News Corporation in 2005 for US$580 million, is set to limit its international operations by announcing a major restructure, according to The Telegraph.
After layoffs that took place a few months ago, MySpace’s international presence extends simply to offices in London, Berlin and Sydney with roughly 150 employees combined. But with this evening’s news that much of the London office will close – leaving just a ‘skeleton’ staff – it’s clear that they’re not really backing the relaunch of the site; indeed, what’s far from clear is what the future of MySpace actually holds.
LinkedIn to go public in 2011?
According to Reuters, the social networking site LinkedIn plans to go public in 2011, although a spokesman for the company said “an IPO is just one of many tactics that we could consider” in the future.
However, news from Silicon Alley Insider doesn’t bode well – they claim that LinkedIn’s ads are not working at all well for marketers, with examples of ads with an average cost per click of $14.89 and very small conversion rates.
Facebook’s revenue figures and 750 million photos over NY weekend
This has been one of the stories of the week. Is Facebook valued too high or even too low? There are opinions across the spectrum, but what is clear is that its business is generating huge revenues. According to documents distributed by Goldman Sachs, Facebook generated $1.2 billion in revenue in the first nine months of 2010 and is expected to keep growing in the next fiscal year.
Talking of years, this one started well for Mark Zuckerberg and co, with almost 750 million photos being uploaded to the site over the New Year’s weekend.
Twitter starts 2011 with a new record
That’s right. Even though we are only 10 days into 2011, Twitter has already started making headlines and breaking records that seemed unbreakable. As published on the Twitter Blog a few days ago, minutes after midnight in Japan on January 1st the company set a new record with 6,939 Tweets sent per second.
This is partly because of the huge growth in mobile for the company – Twitter CEO Dick Costolo revealed at CES that 40% of all tweets come from mobile devices, up from 20-25% a year ago.
To see how Twitter was affected by the New Year, just look at Twitter’s visualisation of how it was slowly brought in around the world.
Why is Quora growing so fast?
Quora, the Q&A service created by Facebook’s former CTO, was founded in June 2009. But it wasn’t until recently that it started gaining traction in the online world and making the rounds of Twitter and several very important blogs. So, why did it take the site more than a year to become “popular” as it doubled its normal activity in the month of December?
Sysomos tried to address this by pointing out the associated spike in social media mentions (especially on Twitter), but also confirming the importance of TechCrunch in the site’s growth.
In spite of the huge number of new registrations, at We Are Social the jury is still out on Quora – with some finding it useless, a point epitomised by this satirical site.
Citibank goes to Twitter
Banks, over the years, have been reluctant to get involved in social media. But at least Citibank has decided to give it a try and start responding to those not happy with their service on Twitter. The man behind the account? None other than Frank Eliason, the who ran the famous @Comcastcares account.
‘Foursquare’ your meal and win a dinner for two
Remember the new photo support that was added to Foursquare in recent weeks? Well, Olive Valley, a restaurant in Brooklyn, has seen an opportunity and has started the first foursquare-based photo contest. Customers are encouraged to take photos of their meals and share them via Foursquare’s check-in system. The best ones that are submitted will win a dinner for two.
Ryan Babel charged for Twitter post
In what is to our knowledge a first, Ryan Babel has been charged by the FA for posting a mocked-up picture of referee Howard Webb in a Man United shirt on Twitter, following Liverpool’s defeat to Man United in the FA Cup 3rd round. This was in spite of later removing the post from Twitter. But it’s hard to sympathise with Babel when it was his dive which meant Arsenal were eliminated from the Champions League in 2008. What’s the Dutch for ‘what goes around, comes around’?
Where did all the spam go?
According to the BBC, spam e-mail levels have been falling dramatically since August, and especially since December.
There is no certain explanation for this unusual situation, but experts agree that this does not mean spam is over – spammers might well simply be targeting new services, such as Twitter and Facebook…
According to recent research by Sysomos, Twitter users have changed. Not only have they grown in numbers: they’ve grown up and have a more mature approach to Twitter.
It’s a collective acquisition of behaviours and uses that shows clearly Twitter is headed towards more engagement and more interaction between people (and brands, too).
A few insights from the research:
- Many have understood the importance of trust: the use of Twitter “bios” to tell people about their identity has increased (31% to 69%);
- Relevance is also important: having a detailed name helps to show a there’s a real person behind the account. Detailed user names have increased (33% > 73%);
- Differentiation is becoming one of the main challenges in social media, and attributes like location or website URL help develop it. Both these parameters have been communicated by many more Twitter users than last year;
- The number of users has increased, but also the average number of followers has grown, proving that new accounts are interacting well, learning from more experienced people;
What do you think about Twitter’s change? Do you feel its users are growing up and have a more effective approach to networking and conversation?
Social media research task force formed
Big news last week from the Council of American Survey Research Organizations, who established a task force to “address the many ethical and methodological issues developing in the wake of social media research’s emergence”. CASRO cites the “unique and complex issues” associated with social media research regarding privacy, disclosure, and the proper handling of data as the driving force for the move. As you’d expect, we see this as an essential step for the industry and we’ll be following developments closely.
Corporate Blogging Goes Mainstream
Now, you’ve surely seen this headline many times before. But a recent report by eMarketer estimates that:
34% of US companies will use a blog for marketing purposes this year, a proportion that will continue to grow to 43% by 2012.
The study points to a variety of blogging benefits, such as “communications, lead generation, customer service and brand marketing” driving this trend.
Twitter as stock market predictor
Studies have previously found a link between buzz on Twitter and a movie’s success or failure at the box office, but new research from Indiana University is believed to be the first to study Twitter and Wall Street:
Researchers at a US university found they were able to predict the rise and fall of the Dow Jones Industrial Average with near 90 percent accuracy several days in advance by analyzing messages on Twitter.
Researchers measured the ‘collective public mood’ by looking at more than 9.8 million “tweets” from 2.7 million users of the micro-blogging service during 10 months in 2008.
It’s a pretty amazing finding, and one that I imagine will have some social media specialists out there trying to replicate so as to reap the rewards on the stock market. And with an average 90 million Tweets now being sent per day, I wish them well.
We’ll however be trying to emulate the work of Economist-turned-advertising executive Jason Harper, who has developed a “Velocity and Acceleration” model to predict sales results, based on online conversations.
Foursquare Hits 4 Million Users AND outer space
Location-based mobile game Foursquare has passed four million users, according to co-founder and CEO Dennis Crowley. The service hit the 3 million mark a mere 50 days ago, in August 2010. According to GigaOm, this rapid growth can be explained by Foursquare beginning to “see a network effect — the more people sign-up, the faster it grows.”
Bets on when it will hit 5 million?
Meanwhile, one user is worth noting: Doug Wheelock (Astro_Wheels). He’s a Space Station Commander at the International Space Station, and the first to checkin on Foursquare from space. He was also the first person to unlock a new NASA Explorer foursquare badge. Eat your heart out Neil Armstrong.
The checkin is a part of a larger tie up between Fourtsquare and NASA:
Earthbound users will be able to earn the badge when Wheelock returns to earth in late November by following NASA and checking in at their recommended locations. The locations eligible for the badge are all related to the history of spaceflight, like the US Space and Rocket Center in Huntsville, AL or the Kennedy Space Center Visitor Complex.
Foursquare tips have been left at each location, making this a pretty cool partnership and a ‘great way for NASA to connect with a younger generation’.
Journalism on Twitter – two different takes
A well-publicised Twitter gaff by a Washington Post staffer last week prompted an internal memo to be sent telling all journalists “not to answer critics from Post-branded Twitter accounts or to use their personal accounts to ‘speak on behalf of the Post’.”
The memo was sent after a controversial guest article was published in the wake of a number of suicides by US teenagers who were bullied for being gay. The article, which argued that homosexuality is a mental health issue, was met with complaints via Twitter and blogs. A post staffer tried to defend the publishing of the article, which only fueled more controversy. The tweet was later described by the Post as “misguided both in describing our rationale for publishing the piece and as a matter of practice.”
But, while the Post is trying to discourage the use of branded Post accounts to answer critics, The Guardian is taking a slightly different position to social media with their new guidelines.
The Guardian encourages their staff members to participate in conversations about the Guardian’s content, to present facts and embrace reader’s additional knowledge.
Which? launches first online community
Independent consumer rights group Which? has launched its first online consumer rights community, called Which? Conversation aimed at promoting debate around “technology, travel and transport, home and energy and money.” Which? Writers and guest bloggers will be contributing to the community, and the group intends to use it to keep their ‘finger on the pulse of the issues that really matter to consumers’.
Customers Asked to Share Handy Uses for Vaseline
Just in time for Vaseline Petroleum Jelly’s 140th birthday, the company launched new packaging as part of a wider social media campaign to ask customers about the many ways they use the product “other than its original intended purpose.”
The promotion is being conducted on a dedicated Vaseline Facebook page and on Twitter, and the 140 best use cases will be compiled into a video montage by the brand to share with others. I’m not sure I’d want to be the moderator for that competition.
And there’s more – all entrants will automatically be entered in to a sweepstake having the chance to win a limited edition jar of Vaseline, covered in Swarovski crystals. Which answers the call from millions of male consumers for a jar of Vaseline they can finally leave in plain sight…
Social Media Dominates Asia Pacific Internet Usage
Nielsen announced its Asia Pacific Social Media Report and found the region has undergone an unprecedented level of growth in the past year. Notably, social media is seen as having a noticeable impact on consumer purchasing decisions:
In Asia Pacific, online product reviews are the third most trusted source of information when making purchase decisions, behind family and friends. This is particularly so for purchases of consumer electronics, cosmetics and cars – products where consumers are most likely to base their purchase decisions on online product reviews.
The report looks at Internet usage across Korean, Japan, Taiwan, Hong Kong, Australia, New Zealand, India, Singapore and China.
Foursquare in talks with Google, MS and Yahoo! about search partnerships
The Telegraph reports that Foursquare is in talks with the three major search engines which could allow people to look up the most popular bar or restaurant in their area in real-time. Dennis Crowley, Foursquare’s co-founder, has said:
Our data generates hugely interesting trends which would enrich search… Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending
It’s worth noting that Twitter’s first commercial deals were with Google, Yahoo!, and Microsoft, licensing its real-time feed of information.
Say Hello to the New MySpace Profiles
After reports of falling traffic figures, it looks as though MySpace is trying to change its fortunes by completely redesigning its user profiles. MySpace confirmed that it was demoing a new look and feel to the site, which includes:
- An improved UI and navigation menu
- A Facebook like newsfeed with a user’s recent activity
- Social network integration with other sites like Facebook or Twitter
Facebook will announce 500 million users; announces 150 million on mobile
In anticipation of hitting the half billion user mark, Facebook is planning to mark the occasion with a new consumer marketing initiative called ‘Facebook stories’ in which they hope to celebrate the impact of the social network on their users’ lives.
The announcement is expected any day now, and will sit alongside other large milestones announced last week, such as hitting 141 million unique visitors in the US (comScore). There are also an estimated 150 global mobile users, according to Facebook’s Head of Mobile Products Eric Tseng, who also indicated last week that we can expect to see Facebook’s “Like” buttons in mobile applications soon.
The New York Times notes that with this impressive growth, comes some grim challenges at the social network grapples with how to handle deaths in the system as older users die:
Now, people over 65 are adopting Facebook at a faster pace than any other age group, with 6.5 million signing up in May alone… People over 65, of course, also have the country’s highest mortality rate, so the problem is only going to get worse.
That said, big steps have been made to improve the ease with which ‘ghosts in its machine’ are identified, and profiles can be “memorialised” such that grieving friends can still post messages on those pages as a tribute.
Apple deleting mentions of Consumer Reports’ iPhone 4 piece on forums
Since the iPhone 4’s release last month, Apple has been going through a bit of a rough time with widespread reports of an antenna design flaw that was causing the mobile signal to degrade and calls to be dropped.
Consumer Reports last week released independent findings that confirmed there was a design flaw with the iPhone 4 which caused problems with its reception. This news spread quickly online, but Apple made the questionable decision of “deleting threads about the Consumer Reports article from its support forums”, which deepened the crisis further.
Old Spice social media campaign
Last week Old Spice / Wieden+Kennedy turned a lot of heads with its innovative use of social media for its ‘The Man Your Man Could Smell Like’ campaign. We’ve twice written about the campaign so it needs little summary here – head over to our previous posts to learn more.
Starbucks is the first brand to reach 10 million Facebook fans
Following on the heels of Lady Gaga becoming the first ‘person’ to gather 10 million fans, Starbucks has now become the first brand to collect 10 million fans for its Facebook page. According to Inside Facebook:
The company’s audience of 10 million people around the world has been hard won with marketing, promotions and advertising. Over the years Starbucks has given away free ice cream on Facebook, been recognized by Facebook [for fan page innovation] and was also the most popular brand [on the social network].
Ben & Jerry’s drops email in favour of social media
Ice cream brand Ben & Jerry’s is looking to abandon its current email marketing activity in favour of using social media, such as Facebook and Twitter, to engage with customers on an ongoing basis. The decision was based on the feedback they received from customers who would prefer being contacted via social media. Ben & Jerry’s still plans to send one email update to customers each year, and the company has received “mainly positive feedback on the decision” thus far.
K2 Skis redirects entire company website to Facebook
K2 Skis has made the bold decision to redirect the company’s entire website to its Facebook Fan Page in an effort to boost its fan base. By becoming a Fan of their page, users will be able to see next year’s line up. All Facebook notes that this is the first time they’ve “ever seen a company shut down their corporate site as part of a promotion,” but it doesn’t appear to be driving significant numbers just yet.
BT uses social media to decide ending for TV ad campaign
BT has taken to Facebook in order to have the public decide the ending to their long-running ‘Adam and Jane’ TV ad campaign. Fans of the “Please don’t let Adam and Jane off the BT home hub advert break up…” Facebook group were given a sneak peak of the ad before it aired this weekend, and asked to vote on the ending which will be aired in late August.
The Human Avatar
This just about sums up The Human Avatar campaign for EA’s new game All Points Bulletin (APB). To tie in with the customisation available in the new game, APB decided to take a real person and over the course of several weeks transform them into a real-life avatar that will be released in the game – all to be decided by votes via their website. After selecting the candidate Josh, users then voted on his haircut (cyber punk), piercing (septum) and tattoo (back wings).
After the third day of activity, Isaiah Mustafa and Old Spice have bid farewell to their ‘Internet friends’ and recorded their final YouTube video. Much has been written about the campaign over the last few days (see our case study with links here), and the buzz on blogs and Twitter have been explosive.
Here at We Are Social, we were a bit curious as to what the viewing figures looked like so we had a closer look at the Old Spice YouTube Channel. This is what we found:
- Total videos uploaded: 183
- 12 July, 2010: 29 videos uploaded
- 13 July, 2010: 89 videos uploaded
- 14 July, 2010: 65 videos uploaded
- Combined viewing figures: 10,954,096
- Average video view (mean value): 59,858 views
- Median value: 40,536 views (Re: Idgit | Old Spice)
- Most watched video: 511,694 views (Re: Perez Hilton | Old Spice)
15 Most Popular Videos
|Rank||Video Name||Views||Date Uploaded||Video #|
|1||Re: Perez Hilton | Old Spice||511,694||13-Jul-10||32|
|2||Re: Anonymous | Old Spice||382,728||13-Jul-10||39|
|3||Re: @kevinrose | Old Spice||329,258||12-Jul-10||16|
|4||Re: @kpereira | Old Spice||290,461||12-Jul-10||27|
|5||Re: rosemcgowan | Old Spice||275,472||13-Jul-10||118|
|6||Re: jsbeals | Old Spice||233,838||13-Jul-10||108|
|7||Re: @TheEllenShow | Old Spice||231,960||12-Jul-10||1|
|8||Re: @Gizmodo | Old Spice||199,040||13-Jul-10||110|
|9||Re: Starbucks | Old Spice||177,008||13-Jul-10||113|
|10||Re: Alyssa_Milano | Old Spice||172,294||13-Jul-10||55|
|11||Re: Alyssa_Milano | Old Spice||165,338||13-Jul-10||88|
|12||Re: wheresweems | Old Spice||157,028||13-Jul-10||115|
|13||Re: pandarr | Old Spice||151,069||14-Jul-10||144|
|14||Re: themrchris0426 | Old Spice||149,183||13-Jul-10||117|
|15||Re: Laiba | Old Spice||144,450||13-Jul-10||3|
Among these popular videos, celebrities and key online figures standout like Perez Hilton, Alyssa Milano and Kevin Rose. The video directed at ‘Anonymous’ deserves a special mention:
According to ReadWriteWeb:
How loved has the new campaign proven to be? 4Chan, the anonymous nihilist obscene messageboard from whence sprang memes like LOLCats and RickRolling, was the subject of [Anonymous]… 4channers hate everything, especially people who talk about 4chan – which this savvy man in a towel did not do.
And now it occupies the second most watched spot, which is no small feat.
This covers off on the publicly available viewing figures (which have surely grown during the time of writing this), but there is surely so much more that can be learned from how the online audience behaved with this campaign and from the viewing behaviour on YouTube. Things like:
- Comments – Which videos were the most discussed/engaging? Was there any discussion of purchase preference or the Old Spice product in these comments, and how can this be fed back into product marketing and development?
- Demographics – Which audience(s) did this campaign appeal to the most? What is the age/gender make up, and the geographic spread of viewers? How does this compare with Old Spice’s target customer?
- Sharing data – How did the Old Spice videos make their way across the web? How did videos reach secondary and tertiary audiences? What were the most important platforms in driving this reach (Twitter vs. Facebook vs. Reddit vs. Digg vs. blogs)?
- Embed data – Who and what were the most popular / influential sources to embed the videos? What was the ratio of views on YouTube, compared to views of videos embedded elsewhere?
The opportunities for measurement are almost endless, and Wieden + Kennedy / Proctor & Gamble are sitting on some very interesting data behind the YouTube account login. We definitely hope to learn more over the coming months.
Meanwhile Twitter over the last few days has been busy:
Since 13 July 2010 there’s been about 175K Old Spice related tweets, and they were broken down as follows:
26% were retweets, which indicates how readily people passed around the content online. Meanwhile 8% were @replies, and the overwhelming majority of those were directed at @oldspice, showing that people were quite keen to get involved (even me). The remaining ‘regular tweets’ were, by and large, people commenting about the ‘old spice guy’/’old spice man’ videos as they watched, and shared the YouTube links. A cursory read of these Tweets were found to be extremely positive, which probably comes as no surprise. A word cloud, drawn from a sample of 10,000 Tweets from 13 July – 15 July tends to support this:
It’s worth noting that words like hilarious, like, love and awesome are among the 50 most prominent words of the 157,849 rendered in the word cloud.
So what now? It appears that Wieden + Kennedy and Old Spice have created a bit of a monster, but have phased out activity while it was still fresh and universally liked. I imagine the video viewcount will continue to climb as people make their way through all 183 videos, and the Twitter buzz will likely calm down. I expect attitudes towards the brand will remain positive, though it will be really interesting to see if this translates directly into sales.
As succesful as this campaign has been however, I can’t say that I envy the people behind it… I mean, how do they top that? Naturally, we’re hoping they (or perhaps even, we) do!