Here are all of the posts tagged ‘Twitter’.
It’s coming to the end of conference season in London, before the dark winter descends, budgets run thin and we all hunker down at our desks wincing when someone mentions how many weeks it is until Christmas (14). The balmy summer of 2013 and its endless supply of salty canapés and agencies presenta-pitching from podiums will seem like a distant memory.
Months before your office manager dusts off the office Christmas playlist, this year’s iStrategy London conference promises to answer what delivers greater ROI – content, context or distribution. Who wouldn’t want that filling up their stocking this December?
Will it be your brands shareable, likeable and socially hooky Content that secures you a Cannes Lion? Or will it be the Context in which your content is placed that will define you as spam or spectacular? Or will it be your brands Distribution muscle that moves the needle?
The answer for me is the marriage of the three and not one discipline being crowned as king. This likely conclusion will be arrived at by an enviable line up of speakers such as Simon Stokes former Director of Web & Community for EA Games (UK No.1 Social Brand in Top 100 2013). Other conference highlights for me will be watching twitter’s resident gingernut Oli Snoddy read out funny tweets and dodge IPO questions in under six seconds. However there will be no such fun at the crucial debate on “Why Social Media Analysis Is Mission-Critical for Marketers” with the IAB Social Media Councils’ Kristin Brewe.
You’re in luck, as there are still iStrategy London tickets available.
The online environment in Pakistan is changing rapidly, as a quick comparison between today’s report and our first edition from December 2011 will testify.
The key headlines from this second edition are as follows:
- Pakistan has almost 30 million internet users, although penetration remains low at just 15%;
- Social Media use has grown by almost 50% since our last report, passing 8 million monthly users in the past couple of weeks;
- Mobile continues to grow quickly, with the country’s telcos adding more than 1 million new subscriptions each month in 2012.
As ever with our SDMW reports though, it’s the more focused details that tell the best stories.
With more than two thirds of Pakistan’s 190 million inhabitants below the age of 30, it’s clear that the nation benefits from a young and dynamic population.
Furthermore, despite financial challenges – the average income in Pakistan is less than $3,000 per year – Pakistanis are embracing connected devices and the content that they offer.
Interestingly, 80% of Pakistan’s netizens spend more than one hour each day on the internet, although the average ‘internet session’ lasts just 5 minutes, suggesting that Pakistanis go online multiple times each day for short ‘browsing snacks’.
The majority of netizens use laptops to access the internet, although 30% of internet users go online via a mobile phone – perhaps unsurprising given that more than 100 million mobile subscriptions have been activated in Pakistan to date.
Mobile penetration still remains relatively low however, at just over 60% – well below Asia’s regional average of 82%.
Social media penetration also remains acutely low, with barely 4% of the country’s population using Facebook, even though the site appears to maintain its position as the most popular social network in the country.
Social media remains a largely male preserve too, with men accounting for almost 70% of the country’s social media users.
However, Facebook is adding new users in Pakistan at a rate of one every 12 seconds, and 28% of social media users make use of 2 or more platforms, suggesting plenty of potential for growth in social media use in the country during 2013.
Crucially for marketers, two thirds of the country’s Facebook users are below the age of 25, and more than half of them come from the country’s richest 10% of households, resulting in a highly concentrated social media audience of young, affluent consumers.
Nearly three quarters of these users log in to Facebook daily too, and spend an average of 40 minutes on the site each day, mostly between 6pm and midnight.
Twitter users hover around the 2 million mark, although some estimates put Pakistan’s Twitter population closer to 3 million. Google+ also appears to have a certain popularity in Pakistan, although exact user numbers are harder to come by.
As with many countries around Asia though, the real excitement lies in mobile. Someone takes out a new mobile subscription every 2 seconds in Pakistan, resulting in growth of 46,500 new subscriptions every day.
Despite this impressive growth, however, mobile internet usage remains sparse, and just 15 million people in the country access internet services via mobile, even though the government reports that 64% of the population has the potential to access mobile internet services.
Of those who already access the internet via mobile, 75% do so via Symbian-powered devices, and most people in Pakistan continue to rely on feature phones.
Lack of 3G coverage may play a role in the slow uptake of mobile internet, and extending the coverage of these faster networks beyond today’s paltry 0.4% of the population would likely boost the country’s online connectivity.
These numbers all point to significant opportunities for growth though, so Pakistan is certainly another one to watch for 2013.
The sources for all the stats can be found at the bottom of each slide in the SlideShare deck above. You can download a high-res PDF of this report here.
Hands up if you’ve already broken your New Year’s resolution? If you’re anything like me, you probably gave up on your vow to stop eating cake/drinking cocktails/taking unnecessary taxis (delete where applicable) by the time the first day back at work came around.
New Year’s resolutions really can be a bore. Luckily for us, evian has recognised this and instead of focussing on the depressing side of having to give up your favourite things in gloomy January, they’re here to put a smile on our faces. And, as you may have read in Ad Age, we’ve been working with evian to bring their ‘Live young January’ campaign to life by creating a live social hub on Facebook which pulls together all the latest online and offline activity surrounding the campaign.
At the centre of the activity are 31 different ways to help you Live young this month. These range from playing rock, paper, scissors for helping make decisions, to making a den in your living room – for evian, Living young isn’t about age, it’s a mindset. Every day throughout January, we’ve been posting a new way to Live young on the evian UK Facebook wall and, so far, engagement rates have been soaring, showing that the campaign is having great traction amongst the fans. And whilst we’re talking fans, in just 1 week, the Facebook fan base has increased by a whopping 21,000 likes.
To drive further engagement around the campaign on Facebook, Twitter and Instagram, we’re also running a competition giving fans the opportunity to win the ultimate Live young experience – a trip to Lapland to see the Northern Lights. Entrants simply need to submit a photo showing themselves Living young this month for their chance to win.
What’s really great about the Live young January activity, is that it’s truly integrated. We’ve been working as part of a cross-agency team with Havas Worldwide, Mediaedge CIA, Shine Communications and Live and Breathe to bring the campaign to life across all channels. In case you haven’t seen or heard about it, evian brought a giant pink snow-making ‘Live young playground‘ to London last week with the aim of encouraging commuters to find their inner Live young spirit by taking time out to play. There were digital panels on the underground to cheer up the commute and promote the playground, plus, there’s been lots of conversation on Twitter from people enjoying the magic of snow falling around them as they swing.
Of course, we wanted to maximise the reach and conversational buzz around the offline activity online and, with this in mind, we hooked up with a couple of influential bloggers in London and took them on a ‘Live young January’ day to remember. We started at the evian swings in Canary Wharf and gave them goodie bags containing envelopes which enclosed some of the 31 ways to Live young as clues to where we would be taking them throughout the day. From exploring the wonders of Hamley’s toy shop and indulging in a Mad Hatter’s themed afternoon tea, to a karaoke session and a street art graffiti lesson to unlock their creativity; the day was tailored to ensure the bloggers had plenty of Live young content to capture and blog about.
It’s going to be an exciting couple of weeks building on the early results we’ve seen so far. The evian UK ‘Live young January’ campaign is live until, well…er, the end of January (!), so if, like me, you’re not always the best at sticking to those month long New Year resolutions, why not forget about taking yourself too seriously and aim to do a daily Live young challenge instead?
Happy New Year!
Today’s #SDMW report focuses on one of Asia’s most exciting markets: India.
With the world’s second largest population, India holds huge potential for marketers from all over the world.
The country’s 1.2 billion inhabitants have embraced social, digital and mobile technology too, and India’s online ecosystem offers some truly startling numbers.
To start with, here are the top headlines:
- India has 137 million internet users – more people than the total population of Japan.
- More than 60 million people in India use social networks – equivalent to the total population of Italy
- India is home to a staggering 934 million mobile subscriptions – equivalent to more than 13% of the world’s entire population
Despite these impressive numbers, however, internet penetration in India remains quite low, with just 11% of the population having used the internet.
The country’s 137 million users still put India in 3rd place on the global rankings by number of internet users though, and this number is continuing to rise by at least 1.5 million users per month.
Moreover, with 56% of India’s population aged below 30 – and a new child born in the country every 2 seconds – it’s clear that India’s digital journey still has plenty of potential for growth.
Indeed, India is the fastest growing online market in the world, and internet usage grew by more than 40% in the year to July.
Indian netizens also appear to spend a considerable amount of time online each day – up to 8 hours each – which adds extra weight to the basic user numbers.
These users spend plenty of money too; The Times of India reports that Indian youth will spend more than US$9 billion on mobile internet activities in 2012 alone. That’s more than the GDP of the Bahamas.
Social Networking continues to be the main driver behind much of India’s increased online activity, although social media penetration in India remains remarkably low at just 5%.
Facebook continues to dominate India’s social media landscape with more than 60 million active users, and the world’s most popular platform show no signs of slowing either, adding a new Indian user every single second.
With social networking use expected to grow by more than 50% in 2012, it’s likely that these numbers are also on the conservative side; estimates from eMarketer and Global Web Index both put Indian social networking users above 75 million.
Interestingly, 60% of India’s Facebook users are under 25, with barely 12% over the age of 35. They’re still predominantly male too, with barely 3 female users in every 10 on Facebook.
More than half of India’s social media users purport to use more than one social platform too, with Google+ claiming the second largest user base at around 50 million.
Twitter and LinkedIn are also popular amongst Indian netizens, with each claiming more than 15 million users.
YouTube has particular appeal for Indian audiences too, with 20 visitors every single second. Each month, almost 56 million visitors from India consume more than 4 billion videos – 25% of them via mobile devices.
And it’s mobile usage like this that’s leading the charge towards the future.
With almost 1 billion mobile subscriptions, India’s mobile market is second only to China’s.
Critically, more than one third of these subscriptions are from the rural areas that are home to 69% of India’s population.
Many of these rural areas still lack fixed communication infrastructure (mobile subscriptions outnumber fixed line telephones 30 to 1), so mobile holds the key to India’s evolving digital world.
Tellingly, there are already more than 50 million mobile internet users across the country, but this 36% of users accounts for more than 50% of national internet use.
Smartphone use is also picking up quickly in India, and the nation’s 27 million smartphone users each spend an average of more than 40 days every year using their phones – roughly 16% of their waking lives.
With numbers like that, it’s clear to see why we’re excited about India’s digital future too. We’ll see you there.
The sources for all the stats can be found at the bottom of each slide in the SlideShare deck above. You can also download a high-res PDF of this report here.
The world is waking up to the news that Facebook has acquired mobile photo sharing platform Instagram for a cool billion dollars.
Here is a round up of the reactions from around the webs;
Mark Zuckerberg makes the announcement on his Facebook page;
I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.
For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.
You can read his full statement here.
Instagram CEO Kevin Systrom breaks the news via Twitter
The tweet linked through to the Instagram Tumblr where Systrom had posted an official statement;
It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.
The Instagram app will still be the same one you know and love. You’ll still have all the same people you follow and that follow you.You’ll still be able to share to other social networks. And you’ll still have all the other features that make the app so fun and unique.
We’re psyched to be joining Facebook and are excited to build a better Instagram for everyone.
You can read the full statement here.
TechCrunch highlights how Facebook has made way for Instagram;
This is a really big departure from the way Zuckerberg has historically run Facebook as a single product. He has always been insistent that everything feed back into Facebook itself.
Keeping Instagram as a separate product and brand is reminiscent of what Google has done with keeping YouTube and Android as separate fiefdoms within the company following their acquisitions.
The website has also remade their logo in honour of the acquisition. You can read the full article at TechCrunch.
Quora weighs in
Over on Quora the techsperts have been sharing their views. Ryan Charles, former head of mobile at Zagat, said;
If you’ve read The Facebook Effect, you’ll understand how pivotal photo sharing was to Facebook’s growth. The ability to tag a user in a photo was also a tremendous social and viral mechanism for Facebook.
Instagram could easily become a baked in component of a Facebook mobile OS and the team understands how to build a mobile community from the ground up.
Tech commentator Robert Scoble shared his views on the $1bn price tag;
Today Facebook has NO revenues from mobile. None. That’s amazing, since so many people, hundreds of millions of us, use Facebook on mobile clients.
Instagram will let Facebook develop a new kind of Open Graph advertising. One where Facebook will be able to offer mobile developers a lot of money in return for opening their apps up to Open Graph.
Venture capitalists in Silicon Valley are slobbering over this new potential revenue stream, so having lots of VC buy-in (they just got a nice payday) will be very important.
Imagine that Benchmark now “asks” all of its member companies to support such a new advertising scheme? This could result in billions of revenues for Facebook and member companies.
The Guardian highlighted the negative sentiment the deal has garnered;
Instagram and its various analogues have created a legion of smartphone users who are quite literally uploading billions of damaged images into the public record.
Make no mistake, you aren’t an artist. If you were an artist, you wouldn’t be using Instagram in the first place. You certainly wouldn’t be using a filter as a crutch.
At the end of the day, that’s what Instagram filters are: a crutch, a misguided replacement for a properly composed shot and a decent sensor.
The precedent is worrisome, though, if it means every time a startup encroaches on one of Facebook’s presumed strengths it will need to take out its pocketbook to defend its turf. That’s hardly a robust justification for a lofty valuation.
The most vocal outrage has been reserved for Twitter, with everyone from journalists and tech bloggers to Instagram users venting about the deal;
As a former entrepreneur myself, my sense is that there’s no way Instagram would have knowingly shrunk it valuation slice if they knew a potential sale was imminent.
It’s more likely that either the Facebook deal floored them, or that they were using the latest round of venture funding to show off their accelerating valuation to Facebook.
It seems clear that closing the investor round helped Instagram improve its negotiation position/valuation with Facebook. Instagram (closed) a big round that gave it enough money to stay independent for a long time while growing the company.
At that point, Facebook’s only option was to go big or go home.
The existing users of the network reacted both with hubris and humour to the news;
We are still gathering our thoughts here at the We Are Social office, and will be posting them on the blog shortly.
In the mean time, tell us; is this the end of Instagram? Does this change anything? Let us know in the comments.