Here are all of the posts tagged ‘SXSWi’.
In typical style, I submitted two panel ideas to SXSW Interactive and have been too busy to write a blog post to ask you to vote for them. As the deadline is Monday, I figured I better pull my finger out…
So, ladies and gentlemen, without further ado, I submit for your appreciation and possible affirmation, the following:
Think about what you’ve spent your time doing online in the past week. How many microsites did you visit? How many branded flash animations did you watch? Calculate the mean answer for the entire world and you’ll probably arrive at a figure close to zero. But it’s a fair bet that you’ll have spent a significant proportion of time in social media. In the places that people choose to spend their online lives, constant interaction is the norm. But where does this leave the traditional model of brand websites?
Europe is ahead of the US in terms of the consumer usage of social media, and yet little attention is often given to the nuances of what is on one hand is the world’s largest economy and on the other a collection of 48 countries with very different cultures. Find out why the blogging scene in Paris is 2 years ahead of the US, the Brits are all a Twitter, the Dutch prefer Hyves to Facebook and the Germans will take any chance to give brands a hostile reception in social media.
Click through to see more details, including who I’m intending to have on each of the panels, and if you feel they are worthy, give them the thumbs up. If you’re interested in other British panel submissions, Sam Michel has put together a comprehensive list, and while you’re in a voting mood, We Are Social could also do with your help in the the people’s choice of “Most Admired Agency”…
At SXSW, as Mike Butcher noted in TechCrunch UK, “everybody knows your Twitter name”, and Twitter was essential to find anyone or anything.
On literally thousands of laptops and iPhones, everyone seemed to have their Twitter app of choice (mostly Tweetdeck from my observations) running constantly. In fact the vast swarms of geeks with iPhones overloaded the AT&T network until complaints prompted them to add network capacity.
The #sxsw hashtag became useless, so Digital Mission attendees kept track of each other using #digitalmission. At the unofficial “unpanel” we spontaneously convened, we “crowd sauced” the hashtag #kebab, with a live Twitter backchannel projected on screen.
Six to Start (who picked up a couple of awards for We Tell Stories – congrats guys!) ran an excellent panel on ARG’s and bringing TV to the web with the BBC, which also projected a Twitter backchannel, though this was overshadowed by Clay Shirky asking one of the first questions.
Twitter monetisation became an ongoing topic/joke amongst panel members from start to finish, with Guy Kawasaki opening the closing keynote interview by asking “free” advocate and Wired Editor-in-Chief Chris Anderson what he would do if he were Twitter. Anderson was long on philosophy, short on detail: “How do you create the version of the product that people will pay for without crippling the base product?… Charge companies somehow, and build from there.”
Some of the more interesting points came in the session afterwards, moderated by Doc Searls. Anderson observed that “catalysing and curating conversation is a big part of my job. My card says Editor-in-Chief but I’m really a Community Manager.”
Of the more practical sessions, Kathy Sierra and Cliff Atkinson impressed in Presenting Straight to the Brain. Learning how to “seduce the brain” involves recognising that our brains are wired from caveman days, and are usually in epic battle with our minds. In Designing for the Wisdom of Crowds, Flickr and Threadless were looked at in depth, as great examples of successful crowdsourcing businesses.
The Mobile Social Networking panel was, bizarrely, missing anyone from Fire Eagle, and seemed to get distracted by definitions and privacy issues until Martin May from Brightkite announced that “Monetisation is kind of boring,” and finally started talking about mobile social networking!
Despite my plans the most interesting conversations have been serendipitous. It’s amazing who you bump into randomly in the hallways and parties – here are a few snaps of some of the people I hung out with, bumped into or tracked down via Twitter…
There are too many sessions I’m hoping to attend to list here, but the I’m especially looking forward to the panels on Making Whuffie: Raising Social Capital in Online Communities, Social Patterns and Antipatterns, Curiosity Marketing and Digital Urbanites. Bruce Sterlng and Clay Shirky should also be interesting.
We Are Social is attending as a member of the UK Trade & Investment’s Digital Mission to SXSW, so you will find me at the Great British Breakfast, and Britbash. I’m looking forward to the 32bit party which our friends at Get Satisfaction are co-hosting with Scott Beale. The Bigg Digg Shindigg looks promising, as does the The TechSet Meets The Rat Pack party.
I wasn’t in London when techfluff.tv came to record us, so I’m hoping to catch up with them somewhere in Austin, possibly at the Digital Mission stand in the tradeshow area, or during the SXSW Block Party.
I may try to rendezvous with the RVIP Lounge, “a karaoke party on wheels,” and I’ll will also be keeping an eye out for the hat, though Running w/ SXSWissors could be a bit dangerous after a few drinks.
Perhaps optimistically I’m hoping to shoot some pool with Chris Brogan at Pool 2.0 so if anyone’s up for a game, please get in touch.
Here’s the Upcoming list of events that I am working, though I’m obviously not going to get to them all, and the number of SXSW scheduling tools I’ve come across is impressive, if confusing. The best advice seems to be to go with the flow a bit, so I’m hoping for tips and updates from the likes of @sxswguide, @sxswparty, @sxswtwits, and the @digitalmission crew.
As Mike Butcher (also one of the judges) puts it in Techcrunch, the Digital Mission is “a kind of trade mission, but with more sex appeal” to SXSWi, “now a byword for emerging media.”
Chinwag are organising the Digital Mission for UK Trade & Investment, with the support of sponsors Sun Startup Essentials, Winston & Strawn and Core Objects. Thanks to them, and the judges: Mike Butcher, Techcrunch UK Editor; Herb Kim, Codeworks CEO; and Sarbjit Bakhshi, Head of Information & Technology Group, UKTI.
It’s great news to start the year with – we’re already looking forward to heading to SXSWi and making the most of this great opportunity. See y’all in Texas!