Here are all of the posts tagged ‘SXSW’.

We Are Social’s Monday Mashup #18

by Jordan Stone in News Google+

Today’s Monday Mashup coming at you with the help of Melina Hägglund. Let’s get to it.

Hot off the press: Twitter announces @anywhere platform
In his keynote at the South by Southwest festival in Austin today, Evan William (@ev) has announced a new platform, called @Anywhere:

The service will add a range of functionality, such as allowing users to login to third-party websites using their Twitter account – similar to Facebook Connect – and to follow a columnist on Twitter, for example, by clicking on their byline.

Over on the official Twitter blog, they describe the move as adding the Twitter experience anywhere on the web:

Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to… Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere.

Twitter will be launching @anywhere with several major websites, including Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo,, The New York Times,, Yahoo!, and YouTube.

CNN says Facebook is its biggest rival
Although Fox News is currently beating CNN as the most-watched cable news network in the US, CNN’s president Jonathan Klein considers its main challengers not to be rival TV news stations, but social networks like Facebook and Twitter. Speaking at the 2010 Media Summit in New York, Klein said:

I’m more worried about the 500m people on Facebook versus the 2m on Fox. The people you’re friends with on Facebook or the people you follow on Twitter are trusted sources of information. Well, we want to be the most trusted name in news. That’s a challenge and we have to rise to that challenge.

Though the average number of primetime viewers has shrunk for CNN over the years, they maintain a very strong online presence.

With recent data from Hitwise showing that Facebook is the fourth-biggest source of US traffic to news sites (behind Google, MSN and Yahoo!), it’s easy its easy to see why Facebook might be keeping CNN up at night.

Twitter, Facebook and Geolocation
The big thing at SXSW this year has been geolocation, and sure enough, Twitter rolled out their geolocation function on ahead of this year’s conference. While it’s been possible to access geolocation through Twitter’s API since November last year, only now is it being integrated into for tweets tagged with a location. That said, the integration doesn’t appear to have lasted too long, and it looks like Twitter has just turned off the location functionality. Hopefully we will see it back up again soon.

Meanwhile, Facebook seems to be moving in the same direction. An anonymous source said to be involved in their geolocation project claims that the functionality will be launched at f8, Facebooks’ yearly developer conference.  An update to Facebook’s privacy policy late last year, seems to support this claim:

When you share your location with others or add a location to something you post, we treat that like any other content you post.

According to the source, Facebook is not out to compete with services like Foursquare or Gowalla, but with Google in the fight for small-business advertising. As ever, we’ll be watching this closely.

Facebook vs. The Daily Mail
The Daily Mail and Facebook are at war, with new media accused of failing to protect children – and old media in the dock for shoddy journalism”. So read the opening paragraph written by Rory Cellan-Jones of the BBC where he recapped a high profile battle between one of Britain’s most influential daily newspapers and the world’s most popular social network.

Last week The Daily Mail featured a ‘ghosted’ article by a child-protection expert Mark Williams-Thomas with the headline “I posed as a girl of 14 on Facebook. What followed will sicken you.” In the article, it was claimed that Williams-Thomas attracted sexually motivated messages from series of men when he posed as a teenager on Facebook.

The only problem, however, was that this experiment was not actually conducted on Facebook at all but another unnamed social networking site.

The Daily Mail has since amended the web article, and made a rare concession by printing an apology on page 4 of the paper. It remains to be seen whether Facebook will take legal action for the “false and defamatory statements in the article”, which it had threatened to do when this story first broke.

Sky creates first head of social media position
In a move that demonstrates its social media savvy, Britain’s biggest spender on digital advertsing, Sky, has announced that it is seeking its first head of social media in its marketing team.

The lucky person who steps into the job will be responsible for all social media activity in its brand marketing department and encouraging audience engagement. A Sky spokesman said: “The aim of this position is to offer an in-house specialist to develop digital strategies alongside above-the-line planning”.

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Send us to SXSW!

by Robin Grant in News Google+

In typical style, I submitted two panel ideas to SXSW Interactive and have been too busy to write a blog post to ask you to vote for them. As the deadline is Monday, I figured I better pull my finger out…

So, ladies and gentlemen, without further ado, I submit for your appreciation and possible affirmation, the following:

Vote for my PanelPicker idea!The Death Of The Microsite And The Rise Of The Real-Time Web

Think about what you’ve spent your time doing online in the past week. How many microsites did you visit? How many branded flash animations did you watch? Calculate the mean answer for the entire world and you’ll probably arrive at a figure close to zero. But it’s a fair bet that you’ll have spent a significant proportion of time in social media. In the places that people choose to spend their online lives, constant interaction is the norm. But where does this leave the traditional model of brand websites?

Vote for my PanelPicker idea!Lost In Translation: The Nuances Of European Social Media

Europe is ahead of the US in terms of the consumer usage of social media, and yet little attention is often given to the nuances of what is on one hand is the world’s largest economy and on the other a collection of 48 countries with very different cultures. Find out why the blogging scene in Paris is 2 years ahead of the US, the Brits are all a Twitter, the Dutch prefer Hyves to Facebook and the Germans will take any chance to give brands a hostile reception in social media.

Click through to see more details, including who I’m intending to have on each of the panels, and if you feel they are worthy, give them the thumbs up. If you’re interested in other British panel submissions, Sam Michel has put together a comprehensive list, and while you’re in a voting mood, We Are Social could also do with your help in the the people’s choice of “Most Admired Agency”

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SXSW Interactive Highlights

by Nathan McDonald in News Google+

SXSW Interactive: debate, discussion, frenetic networking, Twitter saturation, internet celebs, and happy chaos as technology and culture intersected in Austin, Texas.

At SXSW, as Mike Butcher noted in TechCrunch UK, “everybody knows your Twitter name”, and Twitter was essential to find anyone or anything.

On literally thousands of laptops and iPhones, everyone seemed to have their Twitter app of choice (mostly Tweetdeck from my observations) running constantly. In fact the vast swarms of geeks with iPhones overloaded the AT&T network until complaints prompted them to add network capacity.

The #sxsw hashtag became useless, so Digital Mission attendees kept track of each other using #digitalmission. At the unofficial “unpanel” we spontaneously convened, we “crowd sauced” the hashtag #kebab, with a live Twitter backchannel projected on screen.

Six to Start (who picked up a couple of awards for We Tell Stories – congrats guys!) ran an excellent panel on ARG’s and bringing TV to the web with the BBC, which also projected a Twitter backchannel, though this was overshadowed by Clay Shirky asking one of the first questions.

Twitter monetisation became an ongoing topic/joke amongst panel members from start to finish, with Guy Kawasaki opening the closing keynote interview by asking “free” advocate and Wired Editor-in-Chief Chris Anderson what he would do if he were Twitter. Anderson was long on philosophy, short on detail: “How do you create the version of the product that people will pay for without crippling the base product?… Charge companies somehow, and build from there.”

Some of the more interesting points came in the session afterwards, moderated by Doc Searls. Anderson observed that “catalysing and curating conversation is a big part of my job. My card says Editor-in-Chief but I’m really a Community Manager.”

The irrepressible Gary Vaynerchuk was equal parts entertaining and inspiring, and although it felt more like therapy than a keynote, I agree with everything he said.

Of the more practical sessions, Kathy Sierra and Cliff Atkinson impressed in Presenting Straight to the Brain. Learning how to “seduce the brain” involves recognising that our brains are wired from caveman days, and  are usually in epic battle with our minds. In Designing for the Wisdom of Crowds, Flickr and Threadless were looked at in depth, as great examples of successful crowdsourcing businesses.

The Mobile Social Networking panel was, bizarrely, missing anyone from Fire Eagle, and seemed to get distracted by definitions and privacy issues until Martin May from Brightkite announced that “Monetisation is kind of boring,” and finally started talking about mobile social networking!

Despite my plans the most interesting conversations have been serendipitous. It’s amazing who you bump into randomly in the hallways and parties – here are a few snaps of some of the people I hung out with, bumped into or tracked down via Twitter…

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SXSW Interactive starts tomorrow

by Nathan McDonald in News Google+

After some great meetings in the San Francisco Bay Area, including a visit to Silicon Valley, it’s time to head to Austin, Texas, for SXSW Interactive.

There are too many sessions I’m hoping to attend to list here, but the I’m especially looking forward to the panels on Making Whuffie: Raising Social Capital in Online Communities, Social Patterns and Antipatterns, Curiosity Marketing and Digital Urbanites. Bruce Sterlng and Clay Shirky should also be interesting.

We Are Social is attending as a member of the UK Trade & Investment’s Digital Mission to SXSW, so you will find me at the Great British Breakfast, and Britbash. I’m looking forward to the 32bit party which our friends at Get Satisfaction are co-hosting with Scott Beale. The Bigg Digg Shindigg looks promising, as does the The TechSet Meets The Rat Pack party.

I wasn’t in London when came to record us, so I’m hoping to catch up with them somewhere in Austin, possibly at the Digital Mission stand in the tradeshow area, or during the SXSW Block Party.

I may try to rendezvous with the RVIP Lounge, “a karaoke party on wheels,” and I’ll will also be keeping an eye out for the hat, though Running w/ SXSWissors could be a bit dangerous after a few drinks.

Perhaps optimistically I’m hoping to shoot some pool with Chris Brogan at Pool 2.0 so if anyone’s up for a game, please get in touch.

Here’s the Upcoming list of events that I am working, though I’m obviously not going to get to them all, and the number of SXSW scheduling tools I’ve come across is impressive, if confusing. The best advice seems to be to go with the flow a bit, so I’m hoping for tips and updates from the likes of @sxswguide, @sxswparty, @sxswtwits, and the @digitalmission crew.

I’ll be posting images to my flickr stream as often as possible (experimenting with Tarpipes to get things auto-tagged and auto-tweeted) to keep you jealous entertained.

And if you can’t make it along to #swsw, you could always join the #notatsxsw crew on Twitter.


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