Here are all of the posts tagged ‘stats’.
According to recent research by Sysomos, Twitter users have changed. Not only have they grown in numbers: they’ve grown up and have a more mature approach to Twitter.
It’s a collective acquisition of behaviours and uses that shows clearly Twitter is headed towards more engagement and more interaction between people (and brands, too).
A few insights from the research:
- Many have understood the importance of trust: the use of Twitter “bios” to tell people about their identity has increased (31% to 69%);
- Relevance is also important: having a detailed name helps to show a there’s a real person behind the account. Detailed user names have increased (33% > 73%);
- Differentiation is becoming one of the main challenges in social media, and attributes like location or website URL help develop it. Both these parameters have been communicated by many more Twitter users than last year;
- The number of users has increased, but also the average number of followers has grown, proving that new accounts are interacting well, learning from more experienced people;
What do you think about Twitter’s change? Do you feel its users are growing up and have a more effective approach to networking and conversation?
For those of you slightly overwhelmed by the densely packed slides of Mary Meeker’s Internet Trends deck, I thought it worth sharing this video from Jesse Thomas on the current state of the internet (it’s a few months old now, but still worth watching):
A nice stat to end the week on: usage of social networks and blogs now accounts for almost 23% of time spent on the internet in the UK, which is a 159% increase over the last three years, according to Nielsen.
The graphic below shows how the typical UK online hour breaks down.