Here are all of the posts tagged ‘stats’.
For the next report in our series on Social, Digital and Mobile around the world, we’re exploring the fascinating ecosystem of Cambodia.
The Southeast Asian state’s population is just short of 15 million, but 80% of Cambodians still live in rural areas with limited technological infrastructure.
However, with almost two thirds of the country’s population under the age of 30, it’s perhaps less surprising that digital connectivity is increasing at an impressive pace.
Internet penetration in Cambodia is still on the low side at just 16%, but the number of internet users in the country has leapt up by almost 550% in 2012 alone.
Part of this growth has been fuelled by a surge in the number of internet providers, along with a 33% jump in the number of internet cafés in just the past few months.
However, the most exciting story comes from the handheld arena: almost one quarter of all Cambodia’s internet activity comes from mobile phones – a figure that ranks the country 15th in the world in terms of mobile’s share of internet activity.
Social media is still far from widespread in the kingdom however, with barely one in twenty Cambodians registered on a social network.
More than 1,000 people in Cambodia are joining Facebook every day though, so it shouldn’t take long for penetration to reach double digits:
Cambodians appear to be spending more time engaging with brands on social media too, with technology brands offering 3 of the top 5 most ‘Liked’ Facebook pages in the country.
Unsurprisingly, we predict that mobile activity will fuel growth in this area over the coming months too. With the average Cambodian possessing 1.3 mobile subscriptions, and with 3G penetration already beyond 20%, mobile phones are the obvious device of choice for much of the country’s population.
Indeed, Cambodia was the first country in the world to claim more mobile phones that landlines, and even today, fixed-line telephony services barely register, with just 4% penetration.
Meanwhile, demand for mobile devices shows no sign of slowing, and with clear momentum building behind smartphones in 2012, we’re expecting many more impressive numbers from Cambodia in 2013.
Asia’s digital landscape continues to evolve at an astonishing rate, and staying up to date with the latest data and trends can be a challenge.
We have good news, though: today, we’re delighted to launch a new edition of our hugely popular #SDMW reports.
In the SlideShare presentation above you’ll find our Asian Overview report, with more than 100 slides of the latest facts and figures from around the region, including select highlights from each of the 24 countries we cover.
We’ll follow this overview with individual country reports over the coming weeks, each one packed with all the local stats and facts you need to understand the Social, Digital and Mobile landscapes and audience behaviours in the world’s most dynamic markets.
To start with, though, here are some highlights from the overview report:
- There are now well over 1 billion internet users around Asia;
- At least 811 million of these people use social media;
- 50% of the world’s social media users are in Asia;
- More than 10 million new people in Asia join Facebook every month;
- Asia is home to more than 3 billion mobile subscriptions.
All of these numbers are significantly higher than those we reported in the previous edition of the #SDMW series that we released back in November 2011:
- The number of internet users in the region has grown by almost 14%;
- Users of the top social network in each country around Asia have increased by more than 8%;
- Mobile subscriptions have seen growth of more than 12%.
It’s not just the growth in user numbers that are impressive, however; netizens in Asia spend almost 2 million years of combined time on the internet every month, watching almost 45 billion online videos.
That’s more than half a trillion videos every year.
We also noted a continued trend of diversity in behaviour around the region.
Despite becoming Facebook’s biggest region just a few weeks ago*, the world’s favourite social network ranks just 4th in Asia by user figures. However, Buddy Media found that Facebook is still the platform of choice for brands around the region, with almost 9 in 10 Asian companies giving it a ‘Like’. They also report that two thirds of Asian companies on social media have a presence on Twitter.
Most companies focus the majority of their social media efforts on marketing, but figures suggest an increasing number of Asian brands are adopting social media for customer service purposes too.
Meanwhile, the mobile opportunity is becoming increasingly important around Asia too, with 4 in 5 companies in the region stating that mobile social is “an important part” of their overall strategy.
Be sure to check out the full deck for many more insights. Meanwhile, if you’re looking for regular updates on Social, Digital and Mobile news around Asia, be sure to check our Singapore office’s Tuesday Tuneup and 5FF blog posts each week. Even better, you can sign up to have them delivered to your email.
And for those of you who are stuck behind a firewall and can’t view SlideShare, just send us an email and we’ll be happy to send you a copy of the report.
You’ll find the source for all the stats above at the bottom of the relevant slides inside the report itself. * Note that the countries included in SocialBakers’s classification of ‘Asia’ differs to the one used in our SDMW reports, so figures may not correlate between these reports.
According to recent research by Sysomos, Twitter users have changed. Not only have they grown in numbers: they’ve grown up and have a more mature approach to Twitter.
It’s a collective acquisition of behaviours and uses that shows clearly Twitter is headed towards more engagement and more interaction between people (and brands, too).
A few insights from the research:
- Many have understood the importance of trust: the use of Twitter “bios” to tell people about their identity has increased (31% to 69%);
- Relevance is also important: having a detailed name helps to show a there’s a real person behind the account. Detailed user names have increased (33% > 73%);
- Differentiation is becoming one of the main challenges in social media, and attributes like location or website URL help develop it. Both these parameters have been communicated by many more Twitter users than last year;
- The number of users has increased, but also the average number of followers has grown, proving that new accounts are interacting well, learning from more experienced people;
What do you think about Twitter’s change? Do you feel its users are growing up and have a more effective approach to networking and conversation?
For those of you slightly overwhelmed by the densely packed slides of Mary Meeker’s Internet Trends deck, I thought it worth sharing this video from Jesse Thomas on the current state of the internet (it’s a few months old now, but still worth watching):