Here are all of the posts tagged ‘statistics’.
We’re pleased to share the latest of our SDMW snapshots for social media use around Asia.
Today’s snapshot offers a more comparable definition of ‘users’, and is based solely on active users*, rather than the overall user numbers we used for some countries in previous reports where active user data was not available.
Social Media Users
Despite this recalibration, the total number of social media users across the top network in each of our 24 SDMW Asia nations has increased to 874 million, reflecting 18% growth compared to our last full report in October.
This represents growth of more than 10 million new users of social media every month – a figure that’s all the more impressive considering Facebook’s recent clean up of ‘fake’ accounts.
However, social media penetration has fluctuated around the region in the past few months, with a number of ‘mature’ markets – including Brunei, Singapore and Hong Kong – registering a drop in penetration as the frequency of Facebook usage begins to slow.
Overall though, regional penetration remained static at 23%, in line with the overall global average:
More importantly, the drop in penetration across mature markets has been balanced by on-going growth in markets like India and Indonesia, both of which continue to see social media usage expand at impressive rates.
However, the most interesting story comes from North Asia, where we’re seeing accelerating mass adoption of mobile chat applications.
Neither Japan nor Korea was a ‘Facebook market’ in our previous report – Korea’s primary social network was CyWorld, while Japanese social media users appeared to prefer Twitter – but the rapid growth of newer chat platforms may scupper the world’s favourite network’s plans to grow in these countries.
Similarly, while Qzone continues to be the region’s largest social network by active users, we expect to see this situation change in the coming months as a result of the increased implementation of China’s real name rules for social media use, and the continued expansion of platforms like WeChat (Weixin).
Indeed, WeChat’s success beyond its home market of China looks set to be one of the biggest social media stories in Asia over the next few months.
Given these trends, it’s clear that mobile’s role in the Asian social media landscape looks set to grow in importance, so look out for our upcoming post on using mobile to connect with Asian social audiences.
* Figures reflect monthly active users, except for Korea where we’ve used daily active user numbers. Note that user numbers for Japan and Korea have been extrapolated from available data.
Bangladesh is one of Asia’s giants, with a population of more than 160 million.
This ranks the country 8th in the world in terms of population size, ahead of Russia, Japan and Mexico.
Goldman Sachs also includes Bangladesh in its ‘Next Eleven’ economies, indicating that the country has a high potential to be one of the world’s biggest economies in the coming years.
However, many Bangladeshis still live on less than US$2 per day, and UNICEF reports that 50% of the country’s population lives below the international poverty line.
Despite these economic challenges, however, use of online media continues the stellar growth that we highlighted in last year’s report.
Internet use in particular has jumped exponentially, and according to figures from Bangladesh’s Telecommunication Regulatory Commission, users now stand at nearly 30 million across the country.
Critically, 94% of these users access the internet via mobile devices, the vast majority of which are feature phones.
This puts internet penetration in Bangladesh at 18%; that’s a huge leap from last year’s reported figure of just 1% (although that figure did not include mobile internet users).
However, perhaps the most staggering finding in this report is the fact that this figure is lower than the number of people who have no access to any media whatsoever.
Findings from Nielsen (cited here) indicate that 32 million Bangladeshis still have absolutely no access to media – 10% more than those who have access to the internet.
Much of this relates to economics; many Bangladeshi families still can’t afford a television, and an hour’s internet access in an internet café in Bangladesh costs the equivalent of 70% of the average daily income, putting the web well beyond the means of most citizens.
Perhaps for this reason, social media use in Bangladesh remains relatively low too, currently standing at just 2% penetration.
However, Facebook is adding a new user in Bangladesh every 20 seconds, and it’s likely that initiatives from some of the country’s telcos offering ‘free’ access to Facebook will help to boost user numbers well beyond the current 3.3 million in the coming 12 months.
There’s an obvious business benefit to this approach for the telcos too; almost half of Facebook’s users in Bangladesh are aged in the lucrative 18-to-24 age group.
More importantly, mobile subscriptions in Bangladesh continue to grow at a staggering pace, with the total now exceeding 100 million.
This means that penetration already sits at 63%, but this looks set to pass two thirds of the population in just a few months, with the country’s operators registering more than 50,000 new subscriptions every single day in the first 6 months of 2012.
And with a new mobile subscription activated on average every 2 seconds in Bangladesh, the country should easily add another 10 million subscriptions to its tally before the middle of 2013.
With growth like that, we’ll be putting Bangladesh in our ‘Digital Next Eleven’ as well.
The sources for all the stats can be found at the bottom of each slide in the SlideShare deck above. You can download a high-res PDF of this report here.
Today’s #SDMW report focuses on one of Asia’s most exciting markets: India.
With the world’s second largest population, India holds huge potential for marketers from all over the world.
The country’s 1.2 billion inhabitants have embraced social, digital and mobile technology too, and India’s online ecosystem offers some truly startling numbers.
To start with, here are the top headlines:
- India has 137 million internet users – more people than the total population of Japan.
- More than 60 million people in India use social networks – equivalent to the total population of Italy
- India is home to a staggering 934 million mobile subscriptions – equivalent to more than 13% of the world’s entire population
Despite these impressive numbers, however, internet penetration in India remains quite low, with just 11% of the population having used the internet.
The country’s 137 million users still put India in 3rd place on the global rankings by number of internet users though, and this number is continuing to rise by at least 1.5 million users per month.
Moreover, with 56% of India’s population aged below 30 – and a new child born in the country every 2 seconds – it’s clear that India’s digital journey still has plenty of potential for growth.
Indeed, India is the fastest growing online market in the world, and internet usage grew by more than 40% in the year to July.
Indian netizens also appear to spend a considerable amount of time online each day – up to 8 hours each – which adds extra weight to the basic user numbers.
These users spend plenty of money too; The Times of India reports that Indian youth will spend more than US$9 billion on mobile internet activities in 2012 alone. That’s more than the GDP of the Bahamas.
Social Networking continues to be the main driver behind much of India’s increased online activity, although social media penetration in India remains remarkably low at just 5%.
Facebook continues to dominate India’s social media landscape with more than 60 million active users, and the world’s most popular platform show no signs of slowing either, adding a new Indian user every single second.
With social networking use expected to grow by more than 50% in 2012, it’s likely that these numbers are also on the conservative side; estimates from eMarketer and Global Web Index both put Indian social networking users above 75 million.
Interestingly, 60% of India’s Facebook users are under 25, with barely 12% over the age of 35. They’re still predominantly male too, with barely 3 female users in every 10 on Facebook.
More than half of India’s social media users purport to use more than one social platform too, with Google+ claiming the second largest user base at around 50 million.
Twitter and LinkedIn are also popular amongst Indian netizens, with each claiming more than 15 million users.
YouTube has particular appeal for Indian audiences too, with 20 visitors every single second. Each month, almost 56 million visitors from India consume more than 4 billion videos – 25% of them via mobile devices.
And it’s mobile usage like this that’s leading the charge towards the future.
With almost 1 billion mobile subscriptions, India’s mobile market is second only to China’s.
Critically, more than one third of these subscriptions are from the rural areas that are home to 69% of India’s population.
Many of these rural areas still lack fixed communication infrastructure (mobile subscriptions outnumber fixed line telephones 30 to 1), so mobile holds the key to India’s evolving digital world.
Tellingly, there are already more than 50 million mobile internet users across the country, but this 36% of users accounts for more than 50% of national internet use.
Smartphone use is also picking up quickly in India, and the nation’s 27 million smartphone users each spend an average of more than 40 days every year using their phones – roughly 16% of their waking lives.
With numbers like that, it’s clear to see why we’re excited about India’s digital future too. We’ll see you there.
The sources for all the stats can be found at the bottom of each slide in the SlideShare deck above. You can also download a high-res PDF of this report here.
Today’s #SDMW report investigates the social, digital and mobile ecosystem in Laos.
Laos is one of Asia’s poorer countries, with average income hovering just above US$3 per day.
Two thirds of the population lives in one of the Laos’s 9,119 rural villages, and more than one third of the population is below the age of 15.
Official figures indicate that internet penetration in Laos remains relatively low, at just 8% – almost 3½ times lower than the Asian average.
However, these figures are from late 2011, and we estimate that the real number of internet users in the country is now much higher than the 527,400 reported by the country’s Ministry of Post & Telecommunications last December.
Meanwhile, the latest figures from Facebook indicate that at least a quarter of a million people in Laos use social networks, accounting for around 4% of the total population.
Critically, the number of Facebook users in Laos has jumped 64% in the past 6 months, with approximately 581 Laotians signing up to the network every day – that’s a new user every 2½ minutes.
The number of mobile subscribers in the country has also shown impressive growth since our last report at the end of 2011, with well over 1.5 million new mobile subscriptions delivering a jump of 43%.
Mobile penetration now stands at 83% of the population, up from 60% in our last report, with nearly 5½ million subscribers nationwide.
However, use of 3G services in Laos remains low, with estimates indicating that penetration is still less than 0.5%.
3G use has grown by almost 100% in the past 12 months though, and the ITU expects penetration to reach almost 20% within the next 3 years.
This has particular significance for Laotians, as it will bring internet services within reach for a far greater proportion of the population.
Access to infrastructure has been one of the biggest barriers to increased use of digital media in the country: according to data from Laos’s Ministry of Post and Telecommunications, fixed line telephony services still reach less than 4% of the population, and fewer than 25,000 people had signed up for an internet service provider by March 2012.
Indeed, more than one third of internet activity in Laos originates from mobile devices, and with desktops and laptops still beyond the means of most of Laos’s citizens, mobile internet access holds the key to online growth.
The good news is that 3G services already reach 80% of Laos’s population, and the government has a plan in place to extend this still further over the coming months.
Moreover, 4G services are already available in Laos’s capital, Vientiane, making Laos only the second country in ASEAN to offer such services after Singapore.
We fully expect that access to these advanced mobile networks will deliver impressive growth in all areas of Laos’s online ecosystem during 2013.
All data sources are at the bottom of each slide. You can download a high-res PDF of the report here.
Asia’s digital landscape continues to evolve at an astonishing rate, and staying up to date with the latest data and trends can be a challenge.
We have good news, though: today, we’re delighted to launch a new edition of our hugely popular #SDMW reports.
In the SlideShare presentation above you’ll find our Asian Overview report, with more than 100 slides of the latest facts and figures from around the region, including select highlights from each of the 24 countries we cover.
We’ll follow this overview with individual country reports over the coming weeks, each one packed with all the local stats and facts you need to understand the Social, Digital and Mobile landscapes and audience behaviours in the world’s most dynamic markets.
To start with, though, here are some highlights from the overview report:
- There are now well over 1 billion internet users around Asia;
- At least 811 million of these people use social media;
- 50% of the world’s social media users are in Asia;
- More than 10 million new people in Asia join Facebook every month;
- Asia is home to more than 3 billion mobile subscriptions.
All of these numbers are significantly higher than those we reported in the previous edition of the #SDMW series that we released back in November 2011:
- The number of internet users in the region has grown by almost 14%;
- Users of the top social network in each country around Asia have increased by more than 8%;
- Mobile subscriptions have seen growth of more than 12%.
It’s not just the growth in user numbers that are impressive, however; netizens in Asia spend almost 2 million years of combined time on the internet every month, watching almost 45 billion online videos.
That’s more than half a trillion videos every year.
We also noted a continued trend of diversity in behaviour around the region.
Despite becoming Facebook’s biggest region just a few weeks ago*, the world’s favourite social network ranks just 4th in Asia by user figures. However, Buddy Media found that Facebook is still the platform of choice for brands around the region, with almost 9 in 10 Asian companies giving it a ‘Like’. They also report that two thirds of Asian companies on social media have a presence on Twitter.
Most companies focus the majority of their social media efforts on marketing, but figures suggest an increasing number of Asian brands are adopting social media for customer service purposes too.
Meanwhile, the mobile opportunity is becoming increasingly important around Asia too, with 4 in 5 companies in the region stating that mobile social is “an important part” of their overall strategy.
Be sure to check out the full deck for many more insights. Meanwhile, if you’re looking for regular updates on Social, Digital and Mobile news around Asia, be sure to check our Singapore office’s Tuesday Tuneup and 5FF blog posts each week. Even better, you can sign up to have them delivered to your email.
And for those of you who are stuck behind a firewall and can’t view SlideShare, just send us an email and we’ll be happy to send you a copy of the report.
You’ll find the source for all the stats above at the bottom of the relevant slides inside the report itself. * Note that the countries included in SocialBakers’s classification of ‘Asia’ differs to the one used in our SDMW reports, so figures may not correlate between these reports.