Here are all of the posts tagged ‘SDMW’.

Social, Digital & Mobile in the Middle East

by Simon Kemp in News

Continuing our series of reports on the social, digital and mobile landscapes of hundreds of countries around the world, today we’re very pleased to share a report on countries in the Middle East, North Africa and Turkey.

As always, we begin with a quick update on the latest global figures:

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If you’re looking for in-depth numbers on specific countries beyond the Middle East, North Africa and Turkey, you may want to check out these previous reports:

The Internet in the Middle East, North Africa and Turkey
As in so many other areas of life, internet usage in the Middle East is a story of variety. There’s a huge disparity in terms of access, from almost complete penetration in Kuwait to barely 8% in Iraq:

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Interestingly, however, the role of mobile access is still very low in the Middle East, especially when compared to the numbers we saw in last week’s India report:

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Given the high rate of internet penetration in Kuwait, as well as that country’s relatively higher adoption rate of mobile internet, we believe that mobile devices will be the key driver of improved internet access throughout the region in coming months, and we’d expect overall numbers to increase significantly in the near future.

Social Media
Social media continues to grow in the Middle East, North Africa and Turkey, with many countries showing strong penetration figures:

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However, despite Facebook’s dominance in terms of user numbers around the region, it remains blocked in Iran.

Meanwhile, Facebook does not release user figures for Syria, although recent evidence suggests that it’s still a powerful platform within the country.

Mobile is a key component of social media usage in the region, with many countries seeing impressive figures for access on the go:

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Mobile
Despite the lower-than-expected numbers for mobile internet adoption, mobile usage in the region is strong and growing, with most countries exceeding the global average:

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However, 3G access remains elusive even in the most developed nations, and the vast majority of the region’s population continues to rely on lower-speed connections:

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Individual Country Details
You’ll find complete data for 20 of the region’s key economies in our full report:

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You can read the full report in the SlideShare embed above, or download it direct here.

In the meantime, here are the slides for Turkey to whet your appetite.

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Looking for stats for other countries? See our full range of free reports and social media guides here.

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Social, Digital and Mobile in India 2014

by Simon Kemp in News

Continuing our series of reports into the Social, Digital and Mobile landscapes of countries around the world, today we’re pleased to share the latest numbers for India.

You may find it useful to put these numbers into context by comparing them to those for other Asian countries in our APAC report, where you’ll also be able to compare today’s stats to India’s January 2014 data.

Executive Overview

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India’s digital landscape is evolving fast, but overall penetration remains low in the world’s second most populous country, with fewer than 1 in 5 Indians using the Internet in July 2014.

Internet use appears to be accelerating though, with the latest figures indicating 30 million new users since January alone – an increase of 14% in just 6 months.

Social media use is also growing, with Facebook alone adding 16 million new users since January – that’s roughly one new user every second.

The picture for mobile is a little more complex though, with the latest data suggesting a drop in the total number of active subscriptions.

However, this is likely due to SIM consolidation; the average Indian mobile user currently manages 2.5 active connections (SIMs), but as people increasingly switch to smartphones with data plans that enable more cost-effective communication between different mobile networks, it’s likely that people will ‘drop’ some of these secondary (and tertiary) subscriptions.

Mobile Internet

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The top story in this report is the dominance of mobile connectivity in India.

70% of internet page views in India originate from mobile devices, while 87% of all Facebook users access the platform through mobile:

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Crucially, it’s this mobile connectivity that’s driving India’s digital growth, and the majority of new internet users access exclusively through mobile.

However, connection speeds remain disappointingly slow in India, with Akamai stating that the country has the slowest internet in Asia. Average connection speeds in India are a paltry 1.7Mbps. Broadband connections (i.e. connections of 4 Mbps or higher) are still relatively scarce, and account for less than 5% of all internet connections. Connections of 10Mbps or more are limited to just 0.7% of all users.

Despite these slow speeds, however, Internet users in India spend almost 5 hours on the net every day, with 40% of that time spent on social media:

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Social Media
Despite being Facebook’s second largest market worldwide, social media penetration in India remains at just 8%.

As with overall internet use, mobile drives social media usage, with almost 9 in 10 Facebook users accessing the platform via mobile:

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It’s worth noting that 30 million people in India access Facebook through a feature phone (i.e. non-’smartphone’ devices).

66 million people access Facebook via smartphones, with 60 million of these – 91% – accessing via Android handsets. 4.6 million access via iOS (i.e. Apple devices), while Windows OS accounts for 3.6 million users:

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These numbers suggest that at least 1.5 million Indian user accounts access Facebook via multiple mobile operating systems, indicating that multiple SIM usage occurs even amongst smartphone owners. Meanwhile, around 4 million users access Facebook across both feature phones and smartphone devices.

Samsung claims the lion’s share of Facebook mobile users, with 32 million users accessing the platform via one of the Korean manufacturer’s devices. Nearly 18 million Indian users access Facebook via Nokia devices.

Critically, our research suggests that much of this mobile social activity takes place in browsers rather than via native apps – an important point to note for marketers when planning their social content strategies.

Google+ appears to be India’s second most popular social platform, with 35% of internet users claiming to have signed in at least once in the past 30 days.

Twitter and LinkedIn follow, while Orkut still appears in India’s top 5 platforms (this will change by September, however, when Google shutters its original social network):

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Mobile
There are just short of 350 million unique mobile users in India, with each user maintaining an average of 2.54 active connections:

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Smartphones are driving the new handset market, although feature phones still dominate everyday usage.

Moreover, almost all mobile contracts in India are ‘pay-as-you-go’ (i.e. pre-paid), and fewer than 10% of users have access to 3G networks:

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Despite this, 95% of smartphone users are searching for local information via their portable devices, and 54% claim to have made a purchase via mobile:

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Entertainment and social media lead activities on smartphones, with video particularly popular. However, it’s worth noting that most video viewing on mobile devices in India is driven by memory card transfer, rather than via internet streaming:

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You can read the full report on SlideShare, and don’t forget to check out the rest of our Social, Digital and Mobile reports.

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Social, Digital & Mobile in The Americas

by Simon Kemp in News

It’s been a few months since our Europe report, but today we’re delighted to announce the publication of the latest in our series of studies on the Social, Digital and Mobile landscapes from around the world.

This new report explores 30 countries across North, Central, and South America and The Caribbean, and contains more than 230 slides with all the key statistics, data and behavioural indicators you need to understand The Americas’ digital landscapes.

You can read the full report in the SlideShare embed above, or download the complete report for free here.

Here are some of the highlights:

Global Update
As always, we begin the report with a fresh look at the key global statistics:

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It’s worth noting that we’ve changed our data source for Internet users, so there has been a marked changed in the figures reported for this area since our Europe report.

In terms of material changes, there have been some changes in the global social media platform rankings though, with Tencent’s WeChat passing Google+ to take the number 5 spot:

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Brands belonging to China’s Tencent now account for three of the top five social media platforms in the world, with Qzone, QQ and WeChat all recording growth in monthly active user (MAU) numbers in the company’s most recent quarterly results.

Facebook showed more modest relative growth since our last report, but still recorded 50 million new active users since February.

Google+’s reported active user numbers grew roughly 14% in the same period, up from 300 million, while LinkedIn posted 16% growth in MAUs.

However, the big growth story is WeChat, which posted 46% growth – almost 125 million new MAUs – since our last update. By comparison, Whatsapp grew just over 11% in the same period, adding 50 million new active users.

It’s also worth noting that more than 200 million people around the world now use Facebook’s standalone Messenger platform, but this does not bring it into the top 10 rankings (yet).

The Americas

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Added together, the populations of The Americas are approaching 1 billion, accounting for 13% of the world’s total population.

The region claims a disproportionate share of the world’s users across all digital areas though, with social media showing particular strength in the region:

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Mobile social figures in the region are even stronger still, with one-quarter of all global mobile social media users calling The Americas home.

The Internet in The Americas
There are more than 600 million users across The Americas – 63% of the region’s population – with 60% of these users living in North America:

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Internet penetration varies considerably across the region though, from 95% in Canada down to just 12% in Haiti:

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Mobile internet usage is growing throughout The Americas too, although mobile’s share of total web traffic varies considerably:

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Note that the chart above is based on the share of total web traffic – i.e. page views – as opposed to the number of actual internet users.

Social Media in The Americas

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Facebook dominates social media across The Americas, with more than 460 million monthly active users.

As with internet use, though, social media penetration levels vary considerably by country, from 61% in Chile down to just 7% in Haiti:

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Note that Facebook does not report user numbers for Cuba.

It’s worth highlighting that the figures for social media penetration in individual countries will often exceed those for internet penetration, especially in fast-evolving markets. There may be a number of reasons for this:

  • Social media stats are almost always more up to date than those for internet usage, largely because they are collected by commercial entities on an on-going basis and published at least quarterly to help with advertising sales. In Facebook’s case, the monthly active user figures are available in almost real-time.
  • Many reports on internet usage and penetration omit mobile internet usage, meaning many mobile-only users aren’t included in the internet user figures (partly because they’re more difficult to identify). However, in many emerging markets, mobile-only use can account for a significant proportion of internet users (even if slow speeds mean they account for a relatively low share of the overall web traffic). In contrast, people accessing social media through mobile devices will be counted in social media user figures, meaning that social media numbers are often a more accurate indication of actual internet use and penetration in these markets.
  • On the other hand, some people may have multiple social media accounts on the same platform, leading to a slight inflation of social media users, although we don’t anticipate this is the main cause for the difference between internet and social media usage numbers.

Mobile social media use is common amongst social networkers throughout The Americas, with more than 80% of social media users logging in via mobile devices:

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Perhaps unsurprisingly, penetration levels for mobile social follow similar patterns to those of general social media use, although there are some variations between individual countries:

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These numbers are particularly interesting when compared to penetration levels for 3G mobile access, which you’ll find below.

Mobile in The Americas
There are just over 600 million unique mobile users in The Americas, with each user maintaining an average of 1.77 active subscriptions, resulting in more than 1 billion active mobile connections across the region:

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Behaviour again varies between individual countries though, with Chile, Argentina, and Brazil all home to subscription rates well in excess their populations:

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Mobile subscriptions aren’t all made the same though, and there are some significant differences between individual countries when it comes to pre- and post-paid contracts:

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Similarly, access to faster 3G networks isn’t evenly distributed across the region, ranging from a high of 55% in the United States to barely 0.0005% in Cuba:

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As a result, access to an affordable, rich mobile internet experience remains elusive for many people across Central and South America, and marketers will need to craft content and distribution plans accordingly.

Regional Snapshots
In addition to the regional overview, the report also features regional breakdowns for North, Central, and South America, as well as The Caribbean:

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Individual Countries
In addition to these regional snapshots, our Americas report contains detailed reports on 30 countries across The Americas:

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Brazil
To whet your appetite, here are the slides for Brazil:

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You can read We Are Social’s full Americas report here. You’ll also find the rest of our Social, Digital and Mobile reports here. If you’d like to make sure you don’t miss any of our future reports, why not sign up for our regular newsletter by clicking here?

We’d like to thank the lovely folks at GlobalWebIndex for allowing us to use their data again in this report.

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Social, Digital & Mobile in China 2014

by Tianyu Xu in News

The social, digital and mobile ecosystem in China is unlike anywhere else on earth.

With a wide variety of home-grown platforms, technologies and behaviours, understanding the Chinese digital landscape can be both daunting and difficult.

Hopefully, our new report will help to demystify things.

Continuing our series of studies into digital trends and developments around the world, our new China report profiles a variety of critical data points, including the penetration rates of different technologies, the top-ranking social platforms, and a wealth of interesting facts and figures on Chinese netizens’ behaviour.

You’ll find full details in our SlideShare report embedded above (and available for free download by clicking here), but here are some of the report’s highlights:

Country Overview
China’s population exceeds 1.36 billion people, with urban areas accounting for more than half of the country’s residents. 51% of the country’s population is male.

Social, Digital, Mobile in China 2014

Internet
China’s 618 million Internet users represent 45% of the country’s population, and account for almost a quarter of the world’s internet users – for reference, here are the latest global stats:

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(You can find more global stats here)

The majority of China’s internet users live in urban areas, with fewer than 1 in 3 living in rural parts of the country.

Beijing (75%), Shanghai (71%) and Guangdong (66%) have the highest Internet penetration of the country’s administrative regions:

Chinese internet penetration by region

Instant messaging (IM) is the most popular online activity in China, with CNNIC quoting in excess of 530 million active users across platforms.

However, Tencent’s QQ, China’s most widely used IM platform, boasts more than 800 million active accounts, suggesting many Chinese IM users may manage multiple accounts.

Social Media
Although QZone claims to have the highest number of active social networking users at 625 million, Weixin (WeChat) and Sina Weibo are the current ‘darlings’ of Chinese social media, with 355 million and 129 million monthly active users respectively:

Top social networks in China (active users)

Brands continue to be highly active on Sina Weibo, contributing to a reported 153% year-on-year growth of Sina Weibo’s advertising revenue in Q4 2013.

In terms of the users themselves, and reflecting a behaviour pattern we see on other social platforms across Asia, China’s micro-bloggers can’t seem to resist checking Weibo immediately after food:

When do people use Weibo

Weixin (WeChat) users are actively using the platform’s various chat features like text and voice voice messaging , as well as its social networking features like ‘Moments’:

Top activities on WeChat

It’s worth pointing out that WeChat is now the world’s second biggest active chat app service, and is still growing at a staggering rate:

We Are Social - Chat Apps User Numbers April 2014

Mobile
Roughly half of China’s population now owns a mobile phone, with each user maintaining an average of nearly 2 active SIM subscriptions.

The ubiquity of mobile devices makes them China’s internet tools of choice, with 81% of the country’s netizens accessing the Internet via mobile handsets:

How people connect to the net in China

In line with this, mobile shopping and mobile payment services experienced significant growth during 2013:

Top mobile internet activities in China

eCommerce
Online shopping as a whole is hugely important to China’s economy, contributing almost US$300 million in 2013 alone.

Group buying is particularly popular, and was the fastest growing online activity in China, with a robust growth rate of 69% in 2013.

Fastest growing online activities in China

If you need more numbers, be sure to check our full 95-page report above for loads more useful and interesting stats.

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Social, Digital & Mobile in Europe in 2014

by Simon Kemp in News

We’re delighted to announce the latest in We Are Social’s series of Social, Digital & Mobile Worldwide reports, this time with more than 250 pages of stats and behavioural indicators for 40 countries across Europe.

We featured a number of these countries in our global report just a month ago, but as you’ll see in this new report, many of the data points have already changed.

The critical changes are to the Social Media figures, with many countries seeing increases in monthly active user bases in the past couple of weeks.

The lovely folks at GlobalWebIndex have also given us permission to share figures from their fresh new Wave 12 study, released just last week. This new wave of GWI data brings us up to Q4 2013, and provides a hugely informative perspective on the freshest numbers and behaviours for the region’s biggest economies.

The Global Picture
As we saw in the APAC report, online landscapes never stay the same, so we start this report with another fresh look at the global landscape.

The main difference in this report is the number of active social media users, which has grown by almost 2 million active users since our APAC report just 2 weeks ago:

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Internet in Europe
Europe has impressively high levels of internet usage, with 7 countries around the region registering penetration of more than 90%.

Iceland and Norway lead the way, with 95% each.

Penetration in the Ukraine lags the rest of the region by some way, but is still on a par with the global average of 34%.

On a regional basis though, more than two thirds of Europe’s population is now online:

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The total number of internet users around the region is also impressive, with Europe now counting more than half a billion people online:

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In terms of time spent online, it’s the Eastern side of Europe that leads the way, with internet users in Poland and Russia spending an average of 4.8 hours on the net each day.

Italy leads the way when it comes to mobile internet usage at an average of 2.2 hours per day, while Irish, Spanish and Polish internet users all spend an average of almost 2 hours per day connected via mobile devices:

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Social Media in Europe
At the start of 2014, Europe boasts almost 300 million active social media users, accounting for 40% of the region’s population:

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However, when it comes to platforms of choice, the social media landscape in Europe is split in two.

Facebook dominates in Western Europe, with 37 countries around the region accounting for a total of 232.2 million active users – roughly 19% of the platform’s total global user base.

To put that in perspective, these countries account for less than 8% of the total world population.

Eastern Europe is still a VKontakte stronghold though, with users in Russia, Ukraine and Belarus accounting for more than 60 million active accounts.

Facebook is present here too, and its user base continues to grow in these countries, but the world’s favourite social network currently only claims 12.4 million monthly active users across these 3 countries combined.

As with internet penetration, Iceland also leads the way in terms of social media penetration, with 70% of the country’s population using Facebook in the past month.

Malta puts in an impressive showing at 58% penetration, with Scandinavian countries rounding out the rest of the top 5:

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Time spent on social media continues to account for a large part of overall online activity too, with Italy and Russia – the most ‘socially active’ nations in Europe – spending more than 40% of their connected time on social media:

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Meanwhile, mobile social continues to grow in importance around the region, with two thirds of the region’s social media users regularly accessing via mobile devices:

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This is still considerably lower than the same proportion in APAC though, and accounts for a penetration rate of barely 26% of the total regional population.

The figures vary considerably between countries, with more than half of the populations of Norway and Iceland connecting to Facebook via a mobile device in the past month:

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At 30 million active mobile social users, the UK leads the way in terms of absolute numbers, while Germany, France and Italy all register 20 million active users each:

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Sub-Regional Pictures
We’re pleased to include overviews for each of Europe’s sub-regions too, with 7 distinct analyses showing how the online landscape varies across the ‘continent’:

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Each of these sub-regional analyses provides a top-level picture of key stats, helping marketers to plan multi-market activities with greater ease.

For illustration, here’s the overview for Northern Europe, which covers Denmark, Finland, Iceland, Norway and Sweden:

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In-Depth Country Analysis
We’ve included an in-depth analysis of the local picture for 40 countries in this report, with a wealth of stats and behavioural indicators for each nation.

In particular, we’re delighted to include data for Spain, which was the most-requested country following our global report a few weeks ago.

You’ll find all the numbers you need for each country in the full SlideShare presentation (as featured at the top of this post), but just to whet your appetite, here are the numbers for Spain:

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And there we have it – another bumper collection of online facts and stats.

Do get in touch if you’d like some help making sense of these numbers, or if you’d like us to work with you to turn these insights into an actionable strategy.

And don’t forget we have offices all across Europe, so if you’re looking for on-ground support, be sure to get in touch with our teams in London, Paris, Milan and Munich:

Europe Contacts

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Sources for all the above data are listed in the full report. We’d especially like to thank GlobalWebIndex and GSMA Intelligence for their help in providing data for these reports, and for allowing us to publish their valuable data.

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