Here are all of the posts tagged ‘Rebecca Jennings’.
The exact stats vary, of course, but both studies confirm the overall trend of higher numbers of internet users spending an increasing amount of time in social media environments. The Forrester blog mainly comments on the landscape in North America, however Forrester’s Rebecca Jennings has a separate report looking at Europe. She notes in this excerpt:
Online European usage of social networks such as Facebook and Bebo has grown significantly — around 30% now engage with social networks regularly, up from 18% last year. Overall, more than 60% of online Europeans now engage with social media on a regular basis.
The Wave 4 Social Media Tracker report shows an increase in most types of social media activity, as the graphic excerpt below indicates:
The rapid growth in some types of activity has slowed as many markets reach saturation point, though there’s no specific stats for microblogging, or of bulletin board usage, which is heavy in many Asian markets.
Apparently we’re all uploading fewer video clips, though looking at the country spotlights, this seems to be based on a decline in the UK, Germany and Korea – emphasising how important it is to consider local market differences when developing a social media engagement strategy.
However I’m not convinced this is a long term trend: as video-capable devices and mobile internet usage proliferates, it’s becoming easier to upload, not less (the quality of these uploads is another matter). Could it be the case that some respondents under-reported their uploading habits? What do you think about these stats?
Forrester have just released ‘The Practicalities Of European Social Media Marketing’, a report written by Rebecca Jennings who’s based here in the UK.
She covers a variety of different social media marketing programmes in the report, from Daimler’s corporate blog in Germany to Guy Stephens’ work at Carphone Warehouse in the UK. She also highlights the work we’ve being doing for the last 10 months in the UK, Germany, France, Italy and Spain for Ford on the This is Now campaign.
You can find out more about the report over at The Forrester Blog For Interactive Marketing Professionals. And thanks Rebecca – we really appreciate it!