Here are all of the posts tagged ‘real time web’.
So I’ve been banging on about the death of the microsite for quite a while, but I’d never spent the time to fully articulate my position.
When Contagious magazine offered me the opportunity to articulate it to the world at large, I jumped at the chance. Although only normally available to their subscribers, they’ve kindly made my article available as a PDF (the article itself is on page 5).
The rise of the real time web
What have you done online in the past week? How many microsites did you visit? How many branded Flash animations did you watch? Calculate the mean answer for the entire country and you’ll probably arrive at a figure close to zero. Read on
In typical style, I submitted two panel ideas to SXSW Interactive and have been too busy to write a blog post to ask you to vote for them. As the deadline is Monday, I figured I better pull my finger out…
So, ladies and gentlemen, without further ado, I submit for your appreciation and possible affirmation, the following:
Think about what you’ve spent your time doing online in the past week. How many microsites did you visit? How many branded flash animations did you watch? Calculate the mean answer for the entire world and you’ll probably arrive at a figure close to zero. But it’s a fair bet that you’ll have spent a significant proportion of time in social media. In the places that people choose to spend their online lives, constant interaction is the norm. But where does this leave the traditional model of brand websites?
Europe is ahead of the US in terms of the consumer usage of social media, and yet little attention is often given to the nuances of what is on one hand is the world’s largest economy and on the other a collection of 48 countries with very different cultures. Find out why the blogging scene in Paris is 2 years ahead of the US, the Brits are all a Twitter, the Dutch prefer Hyves to Facebook and the Germans will take any chance to give brands a hostile reception in social media.
Click through to see more details, including who I’m intending to have on each of the panels, and if you feel they are worthy, give them the thumbs up. If you’re interested in other British panel submissions, Sam Michel has put together a comprehensive list, and while you’re in a voting mood, We Are Social could also do with your help in the the people’s choice of “Most Admired Agency”…
Whilst we always tend to ask our clients “what are your objectives?” rather than thinking “what’s the latest toy?”, there are many who find it hard to avoid the ‘shiny object syndrome’ prevalent in social media marketing.
So it’s useful to be reminded of Gartner’s ‘Hype Cycle’, which has been around a while, but is updated on a regular basis, for different sectors. The 2009 report costs about US$2,000, but the graph is arguably the best bit, so here it is, the 2009 Hype Cycle for Emerging Technologies.
Some have seen this as supporting evidence for the inevitable ‘Twitter backlash’ that has been foretold by many. Whilst the invasion of Twitter spam, recent DDOS attacks and celebrities jumping on the bandwagon all point to the Trough of Disillusionment, on the other hand it’s also possible that Gartner don’t quite get it.
Microblogging should be further to the left of the graph, and (perhaps) with less time to mainstream adoption. As Read Write Web notes, Gartner don’t consider the growing importance of the real-time web: a much bigger trend that Twitter is only one part of, and something Facebook are taking note of, and which Google have on their radar.