Here are all of the posts tagged ‘Media140’.
After speaking at NMA Live’s Twitter for Brands, the IAB’s Travel Forum and Simon’s keynote on measuring online political behaviour, all in the last few weeks, it seems we have an even more relentless schedule of speaking engagements coming up over the next couple of months. On the off chance you might actually want to tag along, I thought it worth telling you about them in advance…
ad:tech, London, Tuesday 22nd September
I’m participating on an IAB hosted panel at ad:tech looking at “what to do when things go bad: the power of reactive social media” alongside Nick Jones, Director of Interactive Services at the COI and others. This is free to attend, so get yourself down to Olympia for 3pm tomorrow.
Drinks and Digital Marketing Summit, London, Tuesday 22nd September
The impact of social media on the drinks industry is up for discussion on a panel with wine bloggers and drinks marketers that I will be part of at the The Charlotte Street Hotel. It’s rumoured that Oz Clarke will be in the audience, so get yourself an invite and I’ll see you there at 6:30pm tomorrow.
IPA Social, London, Tuesday 6th October
Ok, so we’re not actually part of the line-up, but Nathan, Sandrine, Leila, Simon, Seb and myself will be there to contribute to the debate (as we were last time). The evening has the potential to go down in history as the moment adland woke up to social media. Whatever happens, you don’t want to miss it.
Silverpop EMEA Client Summit, London, Thursday 8th October
Silverpop’s Client Summit is invite only, if you are going along, I’ll be speaking in the afternoon
Social Media in Business, London, Friday 23rd October
I’ll be part of a panel debate on “The Future of Social Media” towards the end of the day, but the sessions they’ve got on beforehand look great – so grab a ticket now.
Media140, London, Monday 26th October
Gareth Jones, Revolution’s Editor and Mel Exon, Managing Partner of BBH Labs and I are on the opening panel, “Can you change a brand in 140 characters?” . If you can at all make it to this event, I’d advise you to – the previous Media140 conference was brilliant and this one looks even better.
Understanding Digital Creative, Dublin, Thursday 5th November
I’ll be heading to Dublin to speak at Understanding Digital Creative, an evening event that forms part of ICAD‘s Design Week, alongside the chaps from Agenda 21 and Folk Creative.
Monitoring Social Media 09, London, Tuesday 17th November
At Monitoring Social Media 09 I’ll be talking about how we helped Skype set-up and run their real-time social media listening and responding programme. This is the first conference in Europe dedicated to this topic – it will be good to delve deep into the issues…
Account Planning Group Sweden, Stockholm, Wednesday 18th November
The Swedish account planning community invited me to Stockholm for the evening to sprinkle a bit of the We Are Social fairy dust as part of their series of events on planning in a digital world.
Interactive Advertising Festival, Madrid, Wednesday 25th November
I’ll be in Madrid for IAB Spain‘s Interactive Advertising Festival, running a 100 person(!) workshop on Social Media (let’s hope their English is good, as my castellano is non-existent).
The Battle of Big Thinking, London, Thursday 26th November
Sandrine is a contestant in Campaign and the Account Planning Group‘s Battle of Big Thinking, up against people like Jonathan Mildenhall, Coca-Cola’s VP of global advertising strategy and creative excellence, Guy Murphy, JWT’s worldwide planning director, Rick Vlemmiks, British Gas’ marketing director, Robin Wight, chairman of the Engine Group and Will Harris, Nokia UK’s marketing director. As you can see, she’ll be up against some formidable opposition – however it pans out, you’re guaranteed “a year’s thinking in a day”.
Photo by Sizemore
Yesterday Robin and I attended media140 along with seemingly everyone I follow on Twitter (as Bash joked: “If you wanted to take out the hard core of London tech/media peeps, now would be your chance”). It was a good half-day of debate, case studies, and proving that Twitter people can interact in real life too.
Pat Kane gave a good keynote on how Twitter enriches more traditional journalism – creating a civic space of proto- or pro-am journalists supporting journalists in researching or reporting their stories. The G20 summit was one obvious example of this communal reporting – Kate Day’s blog post about that is well worth reading; what strikes me about these civic spaces is how ephemeral they are – the crowds that form around a news story are like flashmobs, there for the duration before dispersing. It brings into question who ‘owns’ a story and is the centre of this crowd given there is no permanent social structure in place.
Kevin Anderson talked about this social ‘glue’ and the help it gave him in his roadtrip during last year’s US elections, using Twitter not just to report but to meet people as well. Kevin mentioned how he felt disconnected his audience working for a big paper compared to working for a local one, and how using social media brought a lot of that back. Suw Charman-Anderson noted the differentiation within social media – in her Ada Lovelace Day project, she noted that people on Twitter were more open and more likely to help out than those who just pledged support on Facebook. It was an interesting insight into the differences between the two; in my mind, Twitter’s wider openness and realtime nature allows you to more fully experience the joy of meeting & conversing with random like-minded people. It allows you to join and adopt ephemeral crowds, and then take part in real-time and contribute as much or as little as you like, this fitting seamlessly into your everyday activity. Facebook’s mechanic of join and then ignore for groups is quite clunky and much less fine-grained in comparison, as well as being far less conversational (for more, in Robin’s recent eMarketer interview, he discusses the advantages of open social media over closed social networks).
These experiences reinforced in my mind how the key skill that anyone working in ‘traditional’ media should have with respect to Twitter or other social media: understanding and becoming part of the wider communities where your story might be discussed, creating or finding the transient virtual crowd that form around it, and then transforming that all the social capital and social content (tweets, links, ideas) into content that adds value for both you and them. Nick Halstead was keen to point out how all those 140-character Tweets can help you write up your brilliant 1000-word piece, but the perils of Twitter and unreliability of rumours can torpedo quality journalism if you get carried away. Bill Thompson was more embracing, describing the collective real-time stream of consciousness and how overwhelming it can be yet at the same time utterly enjoyable (a lovely contradiction).
Which leads onto my final thought: in a Twittered-up world, your media property is only as good as your audience, rather than your content. Mike Butcher talked about how social media allowed his audience to become his editors, which I think got misunderstood slightly by some other panellists – I don’t think Mike was saying he had abandoned all editorial control or responsibility, but with their ability to search, correct and feed back in real-time, he was directly responsible to them, and if he ever got things wrong, they would hold him to it. So getting an audience your content deserves becomes very important – and ultimately demands making sure you have skills and capabilities in community management as well as producing great content. The days of journalists relying on niche skills are truly over – and I wonder how quickly journalism and media courses are catching up?
Additionally, there’s some good summaries of media140 out there as well – Kevin Anderson covers the panel on news gathering and Pat Kane’s talk as well. Ewan Spence talks of the “impromptu community” that sprung up around Eurovision last weekend, exactly the kind of thing I was thinking of above, and quotes from Adam Tinworth (who also liveblogged the event): “Around an event like the Eurovision, the main broadcast is in real danger of becoming just a social object that people interact about elsewhere.” Danger makes it sound like a bad thing, whereas I’d argue the exact opposite.