Here are all of the posts tagged ‘Mark Zuckerberg’.
Social media helps drive purchases by 10x
Recent research reveals that customers visiting an online store via social media are 10x more like to by something than other users: “whereas 7% of all visitors to an online store make a purchase, a significantly higher 71% of visitors initiated via social media will click their way to the transaction section.” The study showed that while many online stores are good at attracting visitors, a small amount will be converted to customers. But “reassurance from a positive review” and “social media marketing” can be highly effective in closing sales.
Sorrell questions commercialisation of social web
WPP boss Sir Martin Sorrell likened social media to letter writing at one of the closing sessions of the 57th Cannes Lions Advertising Festival, and said that it could be “polluted” by attempts to monetise it. On the same panel, Keith Weed, the global chief marketing officer of Unilever, likened social media instead to the modern day equivalent of a pub or bar chat, and that social networking sites “will and they must” find ways to monetise their offerings.
…companies like ours can develop with companies like Facebook or Microsoft. So I think ‘yes’, they will monetise. How they do it, I think [Sorrell is], right they have to be clever.
Facebook commits to UK support
King Mark Zuckerberg was in London last week at the first official London Facebook Developers’ Garage event, and he committed to increasing support for UK brands and content providers. Zuckerberg also “stressed the importance of the UK to the company, and highlighted personalisation and its virtual currency Facebook Credits as key themes for the year ahead.”
Statistics update reveals that more than one million websites are using Facebook’s platform
Facebook has updated their official Statistics page, and announced in the process that more than one million websites have integrated with its developer platform, up from about 80,000 websites.
This difference is due, in a large part, to Facebook’s launch of the Like Box and other social plugins in late April; the company said this week that more than 300,000 sites have already implemented the plugins, and the number appear to still be climbing.
Elsewhere, it was reported in a study by Experian Simmons that half of US web users visit Facebook each month.
Twitter makes it easier to find friends and colleagues, Facebook ‘blocks’ Twitter friend finder
Last week Twitter announced that it was making it easier to find friends on Facebook and connections on LinkedIn, by improving their Find Friends section and tweaking their LinkedIn and Facebook applications.
The Tweets application by LinkedIn allows users to see which of your LinkedIn connections are on Twitter and follow the ones you choose right from the app. Meanwhile the Facebook app was meant to show which of your Facebook friends are on Twitter, but this was blocked by Facebook disallowing people to see which of their friends on the social network also have Twitter accounts.
A whole new way of experiencing LinkedIn Groups
LinkedIn groups received their first major overhaul since August 2008, which is one of many that are expected in the coming months. In addition to improving the look and feel and ease of use of groups, LinkedIn has also:
- Made it easier to receive email updates from select group members
- Made it possible to vote up or down content and discussions
- Introduced a way to highlight the most active members/contributors to a group
We expect that these changes could go a long way to changing the way that users interact in groups for the better.
Foursquare hits 1.7 million users, and the threat from spammers looms
Foursquare announced that it had passed the 1.7 million user mark, after having added 100,000 in a mere 10 days. At that rate, the location-based service should hit 2 million users before August.
But with growing popularity, comes a greater threat from spammers. The Next Web notes that while spam is still a minor problem, it is becoming more prevalent as people ‘innovate’ by changing their profile name to a company name in order to raise awareness atop local leaderboards, or by leaving advertising messages as ‘tips’.
Foursquare, Starbucks need better blend of offers
When Starbucks and Foursquare announced their joint loyalty program last month in the US, it generated quite a bit of positive publicity. The offer, $1 discount on Frappuccinos to the mayors of individual Starbucks stores, has since come under criticism from Forrester analyst Augie Ray who laid out five reasons that it has become both ‘noisy and bothersome’, and potentially damaging in the long term. Fair play to Starbucks for being amongst the first to implement a nationwide Foursquare promotion, but there are certainly some lessons to be learned with respect to offering better targeted and easier to redeem Foursquare offers.
Virgin America Offers Free Flights to Twitter Influencers
Virgin America has partnered with Klout, an analytics service that tracks users’ influence on Twitter, to offer free flights (plus tax) to influencers in Toronto:
The offer includes free round-trip airfare (Wi-Fi included) between Toronto and San Francisco (SFO) or Los Angeles (LAX) between June 23 and August 23. Those who received invitations for the offer — whether or not they decide to accept the flight that comes with it — were also invited to Virgin America’s Toronto Launch Event on June 29.
Interestingly, ‘influencers’ who have been offered the free flight aren’t require to blog or Tweet about the experience, though Klout has requested that users who do accept the offer and chose to write something, disclose the promotion. Handing out free flights to those with Twitter ‘influence’ is not without its critics however, and some question the validity of ranking people based on an algorithm alone.
JD Sports campaign turns 900,000 visitors into 180,000 sign-ups
A recent campaign for the JD Sports-owned fashion label Bank managed to generate 900,000 unique users and 180,000 sign ups for a competition to become the face of Bank and model the Autumn/Winter 2010 range.
It used Facebook Open Graph – only two clicks to connect with a site and then sending info that they’d signed up or voted for someone into the user’s Facebook profile, which meant that their friends (on average 150 people) also saw it.
LOFT ansers the Facebook call for ‘real women’
Meanwhile, LOFT, a US fashion retailer, received interaction of an entirely different nature on its Facebook Fan Page. The company posted images to Facebook of a tall, blonde model wearing the brand’s new silk cargo pants, and received a number of complaints that the trousers were not universally flatterig unless you’re a “stick like model”. LOFT quickly responded to calls for ‘real women in photos’ the next day by posting pictures of its own staff – ranged from size 2 to 12, and from 5′3″ to 5′10″ – posing in the cargo pants. In so doing they managed to turn things around, address the negative sentiment head-one and show that they were indeed ‘listening’ to their customers.
Digg redesign takes the fight to Twitter, Facebook
Digg has also recently announced a redesign, and “aims to directly challenge Twitter and Facebook by redefining the way Diggers share, view, and submit content.” Chief among the changes, are the ability to follow friends, publishers, and “taste-makers”; as well as view content shared/promoted by their friends.
The idea seems to be that Digg will become much more of a true social networking site, but still based around links and news so as to cut out miscellaneous status updates so common to Twitter and Facebook. Additionally, it will now be easier to submit stories to the site, as well as become easier for Top News to spread amongst friends.
FourWhere now combines Gowalla, Yelp and Foursquare
FourWhere, free service developed by Toronto-based social media monitoring and analytics company Sysomos, now integrates information from the three leading location-based services: Gowalla, Yelp and Foursquare.
If you’re not familiar with Fourwhere, it integrates data from Foursquare, Gowalla and Yelp, and displays it using Google Maps API in order to provided users with “ an easy way to discover places and comments for thousands of restaurants, bars, cafes, stores, tourist attractions and other venues.”
It’s Monday, so as usual, have some Monday Mashup goodness, fresh from We Are Social towers.
Twitter to ban third-party ads
Breaking news from Twitter’s blog – they will be blocking any third-party paid Tweets service from using their API. Services such as ad.ly and Magpie are nascent attempts at direct advertising in Twitter – something we largely regard as unconversational and spammy. Twitter’s recent launch of promoted Tweets hopes to maintain the balance between revenue and conversation, and third-party ad services are an obvious threat. Is this heavy-handed monopolism or an attempt to keep the platform clean and spam-free? My view is towards the latter but no doubt detractors will say this is an unwanted restriction on third-party developers and will harm the Twitter ecosystem.
Zuckerberg responds to privacy concerns
Today Mark Zuckerberg made his first public comment in the ongoing controversy around Facebook’s privacy controls. In an email to Robert Scoble, he acknowledges that Facebook has “made a bunch of mistakes” but stops short of making an apology. However he promises “an improved product” which they might preview this week. We wait avidly to see what they will be.
Meanwhile, the continuing controversy isn’t distracting Facebook from pushing for expansion, especially in growing markets. Not happy with laying waste to competitors like StudiVZ in Germany, this week also saw the launch of Facebook Zero, a stripped-down version of the mobile site built for pay-as-you-go customers, which is free for users of more than 50 mobile providers in 45 countries – an attempt no doubt to push mobile access to Facebook beyond the iPhone and Blackberry markets, which are increasingly saturated these days. One place however where Facebook may have trouble expanding is Pakistan, which has recently blocked the site after groups encouraging drawing depictions of the Prophet Muhammad proliferated.
Diesel Cam brings social media into the store
A nice campaign from Diesel, providing Facebook Connect-enabled booths in stores to allow people to share photos of themselves wearing Diesel’s clothes with their friends on Facebook. Some of the most innovative campaigns are now blurring people’s “real” and “virtual” lives:
Lots of useful tools received an update this week – Tweetdeck gained some powerful features, including that to filter out certain keywords (so no more being envious of people at #sxsw, hurrah!). Google Wave came out of beta to public use, although I’ve still not yet found a use for it that doesn’t just replicate existing apps’ functionality. And Twitter finally released an official app for iPhone, an upgrade to Tweetie, which they bought out last month (and by far the best and most stable iPhone app for Twitter I’ve used).
Maturing behaviours on social networks
As social networking takes a firm hold in our collective consciousness, perhaps it’s no surprise that people have grown more conscientious of placing too much sensitive information online or being too liberal with friend requests. A new survey out shows 74% of people are now careful about what pictures they upload, although 87% still believe their online and offline identities correspond with each other. There’s some nice detail on differences internationally – Brazilians have on average 360 friends on their profile (no doubt thanks to Orkut’s dominance there), while Brits have just 173. 1 in 3 Facebook users don’t trust the service, while 55% of users are blocked from using social networks at work – perhaps no surprise that personal social networks rather than professional ones such as LinkedIn enjoy more popularity. The full deck is worth a read.
Real-time influencing traditional media
An interesting report from warc on how television advertisers are increasingly becoming more flexible and innovative in producing their spots around live events. After major live events such as the Winter Olympics and Superbowl, American advertisers commissioned and adapted advertisements with the starring athletes – with feedback from social media playing a key part in which adverts got the heaviest rotation. Our friend Chris Stephenson has some further thoughts which are well worth picking through. While we might not have quite that level of responsiveness in the UK yet (although Simon Pegg got a reply to one of his Tweets by an eagle-eyed continuity announcer), with the World Cup coming up who knows what might come up?
Maybe it was a digital election after all
The new government’s boxes might have only just been unpacked but there’s already some studies on the effect of online on the UK election. A third of respondents to a survey said that online content had influenced their voting decision, although perhaps disappointingly for those arguing it was a ‘Twitter election’, only 5% of voters said they read political content on the site. A lack of comparative stats for the TV debates or newspapers makes this survey a little hard to place in the wider context, though.
Twitter reworks trending topic algorithms
And finally… Justin Bieber no longer features in the top ten trending topics on Twitter – something we should all be thankful for.