Here are all of the posts tagged ‘LinkedIn’.

More Mobile Connections Than People

by Simon Kemp in News

This month’s Digital Statshot – the third in We Are Social’s on-going series – brings another set of impressive numbers for Social, Digital and Mobile around the world.

This month’s key headline relates to mobile, with GSMA Intelligence reporting that the number of active mobile subscriptions now exceeds the total world population.

The site reports that there are now 7.324 billion active mobile subscriptions around the world, which is 44 million more than the total world population as reported by Worldometers.

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However, it’s worth remembering that the average mobile user still maintains 2 active subscriptions, and at 3.636 billion unique users, global mobile penetration still sits at just 50%.

The active subscription datapoint still has significant importance to marketers though, reflecting the increasing importance of mobile devices in people’s lives all over the world.

The continued growth may also reflect a diversification of our ‘device portfolios’, with people adopting a variety of devices including smartphones, feature phones, tablets, and other mobile-connected devices.

Indeed, Ericsson reports that smartphones now account for 38% of all connected devices, with 2.7 billion smartphones connected around the world.

Another interesting stat in Ericsson’s November Mobility Report is the growth in mobile broadband subscriptions around the world, which now stand at 2.9 billion.

However, Ericsson also reports that 80% of the world’s mobile subscribers are still GSM only, so there’s still plenty of room for growth in faster mobile connections.

This month’s big headline in social is the huge jump in Instagram’s reported monthly active users: the world’s favourite photo-sharing platform now claims 300 million active users, up 50% from their previously reported MAU figure from just a few months ago.

This puts Instagram in joint 8th position on the global rankings, on par with Skype, and now ahead of Twitter’s 284 million active users:

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However, we’ve significantly revised our numbers for LinkedIn following the company’s recent earnings report. This is the first time that we’ve seen the company make such a clear distinction between active users and ‘members’, as LinkedIn refers to its total registered user base.

LinkedIn reports that it has 90 million unique users per month from a base of 332 million – far fewer than the 186 million that we reported in our previous statshot.

There are now 2.06 billion active social media users around the world, with 82% of these accessing via mobile devices each month.

Global internet users continue to grow at a steady rate, with InternetLiveStats reporting 3.025 billion active users around the world.

Looking for country-specific figures? Our regional reports contain stats and data points for over 100 countries around the world, and have already been viewed more than 1.6 million times in 2014 – read and download them all here.

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Social, Digital & Mobile Worldwide in 2014

by Simon Kemp in News

The astonishing growth of all things digital continues to gather pace around the world, as We Are Social’s new Social, Digital & Mobile Worldwide report on the key social, digital and mobile stats from around the world demonstrates.

It should come as little surprise that much of this growth is being fuelled by connected mobile devices, but this year’s data do reveal some interesting trends and anomalies, especially in relation to Japan and Korea.

You’ll find the complete story in the SlideShare deck above, but we’ve pulled out some of the highlights below.


Adding up all the users in individual countries around the world, there appear to be around 2.5 billion global internet users today – roughly 35% of the world’s population:


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While this represents around 150 million more users than this time last year, these numbers may still be conservative. Reliable, recent data for some countries remains patchy, but the International Communications Union estimates that there are probably closer to 3 billion global internet users, with most of the difference made up by mobile-only connections.

Users are still not distributed evenly either, with some parts of the world still struggling to reach double-digit internet penetration. In particular, Africa, Central and Southern Asia all report relatively low numbers, although it’s worth highlighting that mobile internet users may contribute a significant – yet uncounted – increase in these areas.


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With reference to the continued growth in internet penetration, it seems clear that mobile connections will account for the vast majority of new sign-ups in the coming months. As the chart below highlights, the distribution of mobile penetration matches much more closely to the distribution of the world’s population, meaning most people around the world now have a realistic opportunity to access the internet:


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The cost of mobile data clearly remains a barrier in much of the remaining world, but as costs continue to fall, and as the benefits continue to increase, it’s likely we’ll see more and more people in the developing world putting increased importance on reliable internet access.

Social Media
Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013.

This number is slightly misrepresentative of actual growth though, as we’ve decided to focus solely on monthly active user figures to report social media usage in this year’s report. As a result, some numbers may appear lower than they did this time last year (when we used total registered user numbers for some platforms), while the actual growth in active usage may appear smaller than it really was.


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Due to the different usage contexts, associated behaviours and opportunities for brands, we’ve also chosen to treat chat apps such as WhatsApp and WeChat separately to social networks in this year’s report.

However, these platforms continue to capture significant interest from users and marketers alike, a trend reflected in their huge active user bases:


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It also appears that social media is now an engrained part of the lives of people across different demographic groups. This increased ubiquity may result in some changes to the specific demographic bases of individual platforms, but even if people’s habits are changing, it appears that people are moving from one social platform to another, rather than deserting social media in its entirety.

Despite this increasing ubiquity, though, social media penetration remains unevenly distributed around the world:


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As might be expected, mobile is playing an increasingly important part in the social media landscape. Facebook reports that almost three quarters of its 1.2 billion monthly active users around the world access the platform through mobile, while on any given day, almost half of its users are mobile only.

The importance of mobile is mirrored across other platforms too, with Twitter increasingly a mobile-dominated platform, and platforms like WhatsApp, WeChat and Instagram depending entirely on a mobile ecosystem.

Given the above, most marketers have now accepted that mobile devices are people’s most important devices, but the opportunities they offer continue to evolve at a staggering pace.

Connected mobile devices have already outpaced more traditional means of internet access such as laptops and PCs, while smartphone sales now outnumber those of feature phones around the world too.

The number of mobile subscriptions jumped by 173 million in 2013, and the number of active mobile subscriptions around the world now equates to roughly 93% of the world’s population.

Penetration rates are more healthy all over the world too, with two-thirds of Africa’s population now mobile powered. Meanwhile, many regions – including those in the developing world – have penetration levels far in excess of 100%:


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Mobile broadband access has exploded around the world in recent months too, and 1.5 billion people now have access to relatively fast internet from their mobile devices:


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A Regional View
While the picture in many Western countries has converged, there are a number of areas around the world that maintain their idiosyncrasies. In particular, China and Eastern Europe continue to prefer local social networks, while Africa, Central and South Asia are considerably under-represented when it comes to internet penetration:

regional data overviews

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The world’s most populous region saw another strong year of growth across all things digital in 2013.

China’s social media giants continue to post strong growth, whether it’s active users on Qzone, or the incredible growth of Weixin (WeChat).

However, both Japan and South Korea have seen some fragmentation of the social media landscape, with chat apps like LINE and Kakaotalk continuing to gain momentum. Neither company releases monthly active user numbers though, so it’s hard to know exactly how these platforms compare to the more traditional networks like Facebook and Twitter.

Interestingly, however, ‘claimed’ usage of social media in both countries differs dramatically from the picture painted by Facebook’s monthly active user numbers, suggesting that Northeast Asia’s netizens may be harnessing a wider variety of platforms.


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Facebook continues to lead Twitter in both countries though, and appears to maintain its top spot almost everywhere.

China and countries in Eastern Europe host the few exceptions to Facebook’s global dominance, with Qzone and VKontakte claiming the top spots in a handful of nations.

However, with more than 1 billion monthly active users, it’s safe to say that Facebook will continue to play a central role in the social media landscape in 2014 too.

The Local Picture
We’ve gone into an extra level of detail in this year’s report too, offering insights into the local digital ecosystem across 24 of the world’s biggest economies:


Alongside offering the key digital indicators, we’ve also collated some key behavioural indicators, including time spent on the internet and on social media, as well as the prevalence of important activities on connected mobile devices.

You’ll find all the facts and figures for each country in the complete 180+ page report on SlideShare (as embedded at the top of this post).

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Social, Digital and Mobile in Pakistan

by Simon Kemp in News

Just like our last SDMW feature country, Bangladesh, Pakistan is a member of the 100 million club.

The online environment in Pakistan is changing rapidly, as a quick comparison between today’s report and our first edition from December 2011 will testify.

The key headlines from this second edition are as follows:

  • Pakistan has almost 30 million internet users, although penetration remains low at just 15%;
  • Social Media use has grown by almost 50% since our last report, passing 8 million monthly users in the past couple of weeks;
  • Mobile continues to grow quickly, with the country’s telcos adding more than 1 million new subscriptions each month in 2012.

As ever with our SDMW reports though, it’s the more focused details that tell the best stories.

With more than two thirds of Pakistan’s 190 million inhabitants below the age of 30, it’s clear that the nation benefits from a young and dynamic population.

Furthermore, despite financial challenges – the average income in Pakistan is less than $3,000 per year – Pakistanis are embracing connected devices and the content that they offer.

Interestingly, 80% of Pakistan’s netizens spend more than one hour each day on the internet, although the average ‘internet session’ lasts just 5 minutes, suggesting that Pakistanis go online multiple times each day for short ‘browsing snacks’.

The majority of netizens use laptops to access the internet, although 30% of internet users go online via a mobile phone – perhaps unsurprising given that more than 100 million mobile subscriptions have been activated in Pakistan to date.

Mobile penetration still remains relatively low however, at just over 60% – well below Asia’s regional average of 82%.

Social media penetration also remains acutely low, with barely 4% of the country’s population using Facebook, even though the site appears to maintain its position as the most popular social network in the country.

Social media remains a largely male preserve too, with men accounting for almost 70% of the country’s social media users.

However, Facebook is adding new users in Pakistan at a rate of one every 12 seconds, and 28% of social media users make use of 2 or more platforms, suggesting plenty of potential for growth in social media use in the country during 2013.

Crucially for marketers, two thirds of the country’s Facebook users are below the age of 25, and more than half of them come from the country’s richest 10% of households, resulting in a highly concentrated social media audience of young, affluent consumers.

Nearly three quarters of these users log in to Facebook daily too, and spend an average of 40 minutes on the site each day, mostly between 6pm and midnight.

Twitter users hover around the 2 million mark, although some estimates put Pakistan’s Twitter population closer to 3 million. Google+ also appears to have a certain popularity in Pakistan, although exact user numbers are harder to come by.

As with many countries around Asia though, the real excitement lies in mobile. Someone takes out a new mobile subscription every 2 seconds in Pakistan, resulting in growth of 46,500 new subscriptions every day.

Despite this impressive growth, however, mobile internet usage remains sparse, and just 15 million people in the country access internet services via mobile, even though the government reports that 64% of the population has the potential to access mobile internet services.

Of those who already access the internet via mobile, 75% do so via Symbian-powered devices, and most people in Pakistan continue to rely on feature phones.

Lack of 3G coverage may play a role in the slow uptake of mobile internet, and extending the coverage of these faster networks beyond today’s paltry 0.4% of the population would likely boost the country’s online connectivity.

These numbers all point to significant opportunities for growth though, so Pakistan is certainly another one to watch for 2013.

The sources for all the stats can be found at the bottom of each slide in the SlideShare deck above. You can download a high-res PDF of this report here.

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We Are Social’s Monday Mashup #66

by Adam Bernstein in News

Top brands focus on social media
Marketing has a feature looking at the top 100 online advertisers in the UK, but as they point out “the significant investment in social-media monitoring remains hidden from view”. They go on to point out that research from the American Marketing Association has found that social media will account for 9.8% of US marketing budgets this year, and will rise to 18.1% over the next five years. Seeing clear empirical evidence of how big brands are using social media effectively will doubtless cause a snowball effect, and drive greater investment in social across the board.

This is backed up by the latest research from eMarketer, with companies are becoming more comfortable on social networks, with 84% involved in at least one of Facebook, Twitter, YouTube, and blogs, and 25% active on all four. It’s interesting to see the regional variations in how different companies are using Facebook:

The biggest growth can be seen on Twitter, with 12% more companies active compared to last year, and this has in turn led to greater listening and responding, again with some interesting regional differences:

Engaged Facebook fans are worth more
The trend towards greater engagement across all social media platforms suggests big brands believe it is a worthwhile investment – and quite right too, with new research from Syncapse finding that those who tweet, like, and share details of new marketing campaigns, are worth $22.93 to a brand in earned media.

And recent research from Millward Brown, in partnership with the World Federation of Advertisers has found that the most successful Facebook pages aren’t necessarily those with the most fans. Using a FanIndex rating, which measures engagement, it found that the more brands put in to their fan pages, the more they get out in terms of brand response. Among the fan pages studied, as a general rule the brands that posted more frequently generally achieved higher attitudinal ratings and were more lively communities.

Top Facebook markets by percentage reach
The data is out for February 2011, and it might make surprising viewing for some – the market with the highest Facebook reach (amongst the country’s internet users), was the Philippines, with 93%.

Still room for social networks to grow
Adele Gritten of YouGov wrote an interesting piece for NMA this week about how there’s still room for plenty of growth for the big social networks – pointing out how 49% of the over-55 demographic on Facebook has joined within the last two years.

Clearly, there’s still room for growth at both ends of the spectrum, but marketers may well be more interested in older demographics: according to research from Forrester, despite 12-17 year olds being the most active demographic on Facebook in terms of site visits, only 6% of them are interested in liking a brand, half the figure for those aged 18-24; this suggests that resources can be better spent on older demographics.

20,000 children banned from Facebook everyday day
Meanwhile, Mozelle Thompson, Facebook’s chief privacy officer, has revealed that 20,000 children under 13 get banned from the site every day for lying about their age, with over seven million children blocked from the site each year.

Facebook tests out real-time advertising
For a long time, Facebook has delivered targeted adverts based on historic wall posts and status updates, but they’ve now gone one better: they’re testing out real-time targeted ads, so if you say you fancy a pizza, it might suggest you like the Pizza Hut page for a discount (hypothetically). They’re currently testing this out with 1% of the userbase – around six million people – but it looks an excellent way for them to add to their ad revenues.

The ramification of this move are enormous – most obviously, in terms of more refinement in targeted advertising.

New Facebook Questions format
The old Facebook Questions was something of a niche product, but its now been over-hauled to help it become an integral part of day-to-day use of Facebook. The old product had a market penetration of 0.05%, so clearly, the take-up on Questions can only improve (which it seems to have done) but while the new format may seem to focus on opinions rather than facts, Facebook hope it will draw on the wisdom of crowds.

LinkedIn hits 100 million users
LinkedIn proudly announced last week that the site now had over 100 million members – and with the site adding a million members a week at the moment, and with growth rates increasing, it seems the only way is up.

MySpace loses 10 million users in a month
The news is less good at MySpace, where the decline only seems to be getting steeper – according to ComScore, the site went from 73 million users in January to 63 million in February, a staggering ten million drop. It really does seem like MySpace is in an irrevocable decline, which is a bit of a shame.

Coca-Cola invests in social media in the UK
The Grocer has reported that Coca-Cola cut its ad spend by 6.8% in 2010 and invested in social media.

Saab become social
An Australian Saab enthusiast, Steven Wade has managed the impressive feat of landing a job at the company in their social media team, solely through his Saab-loving blog. What’s more interesting are the comments from Saab chair Victor Muller about his hiring:

It is a given that you have played a key role in saving Saab last year by mobilizing tens of thousands of enthusiasts to rally in support of the company. You have single-handedly proven the importance social media has nowadays in situations like the one Saab went through. You became one of my most powerful allies in those trying times which now are fortunately behind us

Hiring Wade is designed to bring the company closer to its customers, and with his love of the cars, he seems perfectly designed to do the job. As such, we give Saab 9.5 out of 10 for the whole story.

Courting Foursquare at the Sony Ericsson Open
Sony Ericsson have a strong relationship both with Foursquare and with tennis, and they’ve brought the two together at this year’s Sony Ericsson Open in Miami. Users who earn the Xperia Tennis Fan badge by checking in at the Tennis Hotspot venue will receive a discount on tickets to matches, and the opportunity to meet the players through press conferences and player autograph sessions. What an ace idea…

Warner Bros expands Facebook film renting service
Warner Bros today announced that they were adding new films to their Facebook rental service – with Harry Potter and Inception now on offer.

How journalism has turned social
While George Osborne was delivering the budget last week, the BBC tried to make its coverage more social by creating their own dedicated hashtag relating to the Budget – #BBCBudget. What was particularly interesting was when they promoted the hashtag on air, usage clearly rose. But more than this, because viewers were choosing to use the hashtag, when the BBC wanted to make their coverage more social, they could draw on these opinions easily.

This relates to the discussion about broadcasters and newspapers taking up live-blogging – although they clearly bring in a lot of hits, the minute-by-minute updates do have problems: most notably, that the facts of the story get buried in earlier updates and the actual ‘story’ is lost amidst analysis and counter-arguments. Clearly live-blogging is here to stay, but it will be interesting to see how media companies adapt to deal with these problems.

SXSW Film – dominated by bloggers
It was fascinating to read Catherine Shoard’s account of SXSW Film and how well bloggers were treated – it looks like we’re reaching a tipping point in the film industry, where people realise that big bloggers are the true opinion formers.

Shirky and Gladwell fight it out over the power of social media
In an interesting discussion about the power of social media, Clay Shirky and Malcolm Gladwell have been going at it hammer and tongs. While the full article is worth a read, one particular quote from Shirky stands out above the rest of it: “the effect of the Internet on traditional businesses is less about altering internal practices than about altering the competitive landscape: clothing firms now have to compete with Zappos, bookstores with Amazon, newspapers with Craigslist”.

UK agencies ranked by social media influence
In a story which warmed our heart, we were glad to see we’re ranked fourth amongst UK agencies for social media influence. On that note, make sure to tweet and share this post!

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We Are Social’s Monday Mashup #55

by Jaime Novoa in News Google+

Americans of all ages turn to the Internet to get their news
A recent study from the Pew Research Center shows that the Internet is the main source of news for 41% of American adults, surpassing newspapers and getting closer and closer to the power of television as a news source. This data confirms a trend that has been visible for at least ten years – that more and more adults turn to the Internet for both national and international news.

But what’s particularly interesting – and new – is that the research shows that in 2010, the 18-29 demographic used the internet as its main source for catching up on the news, ahead of TV:

Corporate Blogs are still relevant
A survey covered by eMarketer shows that nearly a quarter of Fortune 1,000 companies have a corporate blog. The survey examined the reasons these companies maintain blogs:


MySpace to limit their international operations
Things aren’t exactly rosy for MySpace at present. The company, which was acquired by News Corporation in 2005 for US$580 million, is set to limit its international operations by announcing a major restructure, according to The Telegraph.

After layoffs that took place a few months ago, MySpace’s international presence extends simply to offices in London, Berlin and Sydney with roughly 150 employees combined. But with this evening’s news that much of the London office will close – leaving just a ‘skeleton’ staff – it’s clear that they’re not really backing the relaunch of the site; indeed, what’s far from clear is what the future of MySpace actually holds.

LinkedIn to go public in 2011?
According to Reuters, the social networking site LinkedIn plans to go public in 2011, although a spokesman for the company said “an IPO is just one of many tactics that we could consider” in the future.

However, news from Silicon Alley Insider doesn’t bode well – they claim that LinkedIn’s ads are not working at all well for marketers, with examples of ads with an average cost per click of $14.89 and very small conversion rates.

Facebook’s revenue figures and 750 million photos over NY weekend
This has been one of the stories of the week. Is Facebook valued too high or even too low? There are opinions across the spectrum, but what is clear is that its business is generating huge revenues. According to documents distributed by Goldman Sachs, Facebook generated $1.2 billion in revenue in the first nine months of 2010 and is expected to keep growing in the next fiscal year.

Talking of years, this one started well for Mark Zuckerberg and co, with almost 750 million photos being uploaded to the site over the New Year’s weekend.

Twitter starts 2011 with a new record
That’s right. Even though we are only 10 days into 2011, Twitter has already started making headlines and breaking records that seemed unbreakable. As published on the Twitter Blog a few days ago, minutes after midnight in Japan on January 1st the company set a new record with 6,939 Tweets sent per second.

This is partly because of the huge growth in mobile for the company – Twitter CEO Dick Costolo revealed at CES that 40% of all tweets come from mobile devices, up from 20-25% a year ago.

To see how Twitter was affected by the New Year, just look at Twitter’s visualisation of how it was slowly brought in around the world.

Why is Quora growing so fast?
Quora, the Q&A service created by Facebook’s former CTO, was founded in June 2009. But it wasn’t until recently that it started gaining traction in the online world and making the rounds of Twitter and several very important blogs. So, why did it take the site more than a year to become “popular” as it doubled its normal activity in the month of December?

Sysomos tried to address this by pointing out the associated spike in social media mentions (especially on Twitter), but also confirming the importance of TechCrunch in the site’s growth.

In spite of the huge number of new registrations, at We Are Social the jury is still out on Quora – with some finding it useless, a point epitomised by this satirical site.

Citibank goes to Twitter
Banks, over the years, have been reluctant to get involved in social media. But at least Citibank has decided to give it a try and start responding to those not happy with their service on Twitter. The man behind the account? None other than Frank Eliason, the who ran the famous @Comcastcares account.

‘Foursquare’ your meal and win a dinner for two
Remember the new photo support that was added to Foursquare in recent weeks? Well, Olive Valley, a restaurant in Brooklyn, has seen an opportunity and has started the first foursquare-based photo contest. Customers are encouraged to take photos of their meals and share them via Foursquare’s check-in system. The best ones that are submitted will win a dinner for two.

Ryan Babel charged for Twitter post
In what is to our knowledge a first, Ryan Babel has been charged by the FA for posting a mocked-up picture of referee Howard Webb in a Man United shirt on Twitter, following Liverpool’s defeat to Man United in the FA Cup 3rd round. This was in spite of later removing the post from Twitter. But it’s hard to sympathise with Babel when it was his dive which meant Arsenal were eliminated from the Champions League in 2008. What’s the Dutch for ‘what goes around, comes around’?

Where did all the spam go?
According to the BBC, spam e-mail levels have been falling dramatically since August, and especially since December.

There is no certain explanation for this unusual situation, but experts agree that this does not mean spam is over – spammers might well simply be targeting new services, such as Twitter and Facebook…

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