Here are all of the posts tagged ‘Klout’.
Social Media Users ‘more demanding’
Research from IAB UK has found that social media users, in the UK at least, expect a lot more from brands – a quarter of people who complain through Facebook or Twitter expect a response within an hour and 6% want one within ten minutes. This contrasts with complaints through a brand’s website, where 50% of those surveyed were happy to receive a response within a day and 27% were happy to wait as long as three days.
But it ties in with the general findings of the report – that the 18-34 demographic are very active in their use of social media, with many using it first thing in the morning and last thing at night – and their constant use of Facebook means they expect an immediate response. Their addiction to social media is shown in that 47% of this demographic have uploaded a picture of a meal of theirs to a social site – considering this statistic, it is obvious how it is eating up so much of their time … (sorry).
Businesses more confident with social media
A survey from Econsultancy has found that more businesses are using social media for customer support with adoption rates up to 51% – an increase of 15% – since last year. The importance of social media to these businesses is highlighted in that it is the single biggest area which they plan to invest in to boost customer service.
Where does your organisation plan to invest to improve customer service?
UK marketing budgets cut
Amid a climate of economic uncertainty, a survey by the IPA of 300 leading UK companies has found that marketing budgets were cut by 5.4% in the final quarter of 2010. What’s interesting to note though is that in spite of overall budgets going down, digital budgets are rising – perhaps reflecting the importance of social media in their overall plans.
Facebook almost at 600 million users
Facebook only hit the milestone of 500 million users six months ago, yet it now has almost reached the 600 million mark. Although this is partly down to the number of Americans (20 million in the last six months) continuing to join the site, what is more interesting is how Germany has seen 50% growth, Russia 70% and Poland 100% in the same period. You could say the only thing which is incredible about Facebook anymore is how it continues to produce astonishing statistics such as these….
Facebook grants developers access to your address and phone number
Facebook announced over the weekend that they’ve updated their API with functionality to access users’ address and phone numbers.
There has been something of a backlash about this. As All Facebook’s Jackie Cohen points out:
Unfortunately, the developers plying the user graph objects include rogue applications, such as spamware, malware and deceptive schemes that security staff seems to have a hard time keeping up with. This category of n’er-do-wells can now gain access to people’s mobile phone numbers and street addresses. So I really hope the social network devises a way to bar the rogues from using this set of code, and if that’s not possible, then perhaps get rid of the entire thing before any damage can be done.
It’s hard not to agree with her, with Sophos advising users to remove their phone number and address information from Facebook.
Update: Looks like Facebook have listened to the feedback and have suspended the new feature while they work on ‘improvements’.
MySpace cuts almost half its workforce
MySpace confirmed the rumours when it announced last week that it was cutting 500 jobs – 47% of its workforce. While its autumn relaunch saw a rise in numbers, it was not enough to save these jobs. The obvious question is where does MySpace go from here?
1 million photos on Foursquare
Three weeks ago, Foursquare began allowing Android and iPhone users to upload photos to the service and already one million photos have been uploaded.
Klout raises funding
Klout’s founder Joe Fernandez announced that as “measuring influence across the social web is a monumental task”, the company has brought in more investment. Impressively, they’ve managed to snag $8.5m, suggesting that some believe the company has clout … (sorry, again).
Levi’s impressive use of social media
After running a contest last summer to become a ‘Levi’s Girl’ for six months, Levi’s are running a similar campaign, once again looking for someone to be the voice of Levi’s online. To win the contest, entrants will have to leverage their own network to vote for them – thereby helping Levi’s grow their fan page, as well as retaining their current fans.
They’ve also shown they’re on the ball in other markets. Levi’s Brazil have uploaded a series of pictures of their upcoming collection to Instagram (article in Portuguese), and by following selected influencers, they’ve managed to create substantial buzz around the new clothes. In short, very cool!
Labour bloggers being managed?
Dan Hodges wrote an interesting article for the New Statesman suggesting that left-wing bloggers in the UK were now being managed by Alex Smith, a member of Ed Miliband’s team, in a drive to provide a consistent opposition to the Tory government. It represents an interesting move if true (it has been strongly rebuffed by the bloggers accused). As an unnamed source put it, “bloggers are an unknown quantity – they play by different rules”.
Social media helps drive purchases by 10x
Recent research reveals that customers visiting an online store via social media are 10x more like to by something than other users: “whereas 7% of all visitors to an online store make a purchase, a significantly higher 71% of visitors initiated via social media will click their way to the transaction section.” The study showed that while many online stores are good at attracting visitors, a small amount will be converted to customers. But “reassurance from a positive review” and “social media marketing” can be highly effective in closing sales.
Sorrell questions commercialisation of social web
WPP boss Sir Martin Sorrell likened social media to letter writing at one of the closing sessions of the 57th Cannes Lions Advertising Festival, and said that it could be “polluted” by attempts to monetise it. On the same panel, Keith Weed, the global chief marketing officer of Unilever, likened social media instead to the modern day equivalent of a pub or bar chat, and that social networking sites “will and they must” find ways to monetise their offerings.
…companies like ours can develop with companies like Facebook or Microsoft. So I think ‘yes’, they will monetise. How they do it, I think [Sorrell is], right they have to be clever.
Facebook commits to UK support
King Mark Zuckerberg was in London last week at the first official London Facebook Developers’ Garage event, and he committed to increasing support for UK brands and content providers. Zuckerberg also “stressed the importance of the UK to the company, and highlighted personalisation and its virtual currency Facebook Credits as key themes for the year ahead.”
Statistics update reveals that more than one million websites are using Facebook’s platform
Facebook has updated their official Statistics page, and announced in the process that more than one million websites have integrated with its developer platform, up from about 80,000 websites.
This difference is due, in a large part, to Facebook’s launch of the Like Box and other social plugins in late April; the company said this week that more than 300,000 sites have already implemented the plugins, and the number appear to still be climbing.
Elsewhere, it was reported in a study by Experian Simmons that half of US web users visit Facebook each month.
Twitter makes it easier to find friends and colleagues, Facebook ‘blocks’ Twitter friend finder
Last week Twitter announced that it was making it easier to find friends on Facebook and connections on LinkedIn, by improving their Find Friends section and tweaking their LinkedIn and Facebook applications.
The Tweets application by LinkedIn allows users to see which of your LinkedIn connections are on Twitter and follow the ones you choose right from the app. Meanwhile the Facebook app was meant to show which of your Facebook friends are on Twitter, but this was blocked by Facebook disallowing people to see which of their friends on the social network also have Twitter accounts.
A whole new way of experiencing LinkedIn Groups
LinkedIn groups received their first major overhaul since August 2008, which is one of many that are expected in the coming months. In addition to improving the look and feel and ease of use of groups, LinkedIn has also:
- Made it easier to receive email updates from select group members
- Made it possible to vote up or down content and discussions
- Introduced a way to highlight the most active members/contributors to a group
We expect that these changes could go a long way to changing the way that users interact in groups for the better.
Foursquare hits 1.7 million users, and the threat from spammers looms
Foursquare announced that it had passed the 1.7 million user mark, after having added 100,000 in a mere 10 days. At that rate, the location-based service should hit 2 million users before August.
But with growing popularity, comes a greater threat from spammers. The Next Web notes that while spam is still a minor problem, it is becoming more prevalent as people ‘innovate’ by changing their profile name to a company name in order to raise awareness atop local leaderboards, or by leaving advertising messages as ‘tips’.
Foursquare, Starbucks need better blend of offers
When Starbucks and Foursquare announced their joint loyalty program last month in the US, it generated quite a bit of positive publicity. The offer, $1 discount on Frappuccinos to the mayors of individual Starbucks stores, has since come under criticism from Forrester analyst Augie Ray who laid out five reasons that it has become both ‘noisy and bothersome’, and potentially damaging in the long term. Fair play to Starbucks for being amongst the first to implement a nationwide Foursquare promotion, but there are certainly some lessons to be learned with respect to offering better targeted and easier to redeem Foursquare offers.
Virgin America Offers Free Flights to Twitter Influencers
Virgin America has partnered with Klout, an analytics service that tracks users’ influence on Twitter, to offer free flights (plus tax) to influencers in Toronto:
The offer includes free round-trip airfare (Wi-Fi included) between Toronto and San Francisco (SFO) or Los Angeles (LAX) between June 23 and August 23. Those who received invitations for the offer — whether or not they decide to accept the flight that comes with it — were also invited to Virgin America’s Toronto Launch Event on June 29.
Interestingly, ‘influencers’ who have been offered the free flight aren’t require to blog or Tweet about the experience, though Klout has requested that users who do accept the offer and chose to write something, disclose the promotion. Handing out free flights to those with Twitter ‘influence’ is not without its critics however, and some question the validity of ranking people based on an algorithm alone.
JD Sports campaign turns 900,000 visitors into 180,000 sign-ups
A recent campaign for the JD Sports-owned fashion label Bank managed to generate 900,000 unique users and 180,000 sign ups for a competition to become the face of Bank and model the Autumn/Winter 2010 range.
It used Facebook Open Graph – only two clicks to connect with a site and then sending info that they’d signed up or voted for someone into the user’s Facebook profile, which meant that their friends (on average 150 people) also saw it.
LOFT ansers the Facebook call for ‘real women’
Meanwhile, LOFT, a US fashion retailer, received interaction of an entirely different nature on its Facebook Fan Page. The company posted images to Facebook of a tall, blonde model wearing the brand’s new silk cargo pants, and received a number of complaints that the trousers were not universally flatterig unless you’re a “stick like model”. LOFT quickly responded to calls for ‘real women in photos’ the next day by posting pictures of its own staff – ranged from size 2 to 12, and from 5′3″ to 5′10″ – posing in the cargo pants. In so doing they managed to turn things around, address the negative sentiment head-one and show that they were indeed ‘listening’ to their customers.
Digg redesign takes the fight to Twitter, Facebook
Digg has also recently announced a redesign, and “aims to directly challenge Twitter and Facebook by redefining the way Diggers share, view, and submit content.” Chief among the changes, are the ability to follow friends, publishers, and “taste-makers”; as well as view content shared/promoted by their friends.
The idea seems to be that Digg will become much more of a true social networking site, but still based around links and news so as to cut out miscellaneous status updates so common to Twitter and Facebook. Additionally, it will now be easier to submit stories to the site, as well as become easier for Top News to spread amongst friends.
FourWhere now combines Gowalla, Yelp and Foursquare
FourWhere, free service developed by Toronto-based social media monitoring and analytics company Sysomos, now integrates information from the three leading location-based services: Gowalla, Yelp and Foursquare.
If you’re not familiar with Fourwhere, it integrates data from Foursquare, Gowalla and Yelp, and displays it using Google Maps API in order to provided users with “ an easy way to discover places and comments for thousands of restaurants, bars, cafes, stores, tourist attractions and other venues.”