Here are all of the posts tagged ‘instagram’.

Live young this January with evian

by Amy Hambridge in News

Hands up if you’ve already broken your New Year’s resolution?  If you’re anything like me, you probably gave up on your vow to stop eating cake/drinking cocktails/taking unnecessary taxis (delete where applicable) by the time the first day back at work came around.

New Year’s resolutions really can be a bore. Luckily for us, evian has recognised this and instead of focussing on the depressing side of having to give up your favourite things in gloomy January, they’re here to put a smile on our faces. And, as you may have read in Ad Age, we’ve been working with evian to bring their ‘Live young January’ campaign to life by creating a live social hub on Facebook which pulls together all the latest online and offline activity surrounding the campaign.

Live young January Hub

At the centre of the activity are 31 different ways to help you Live young this month.  These range from playing rock, paper, scissors for helping make decisions, to making a den in your living room – for evian, Living young isn’t about age, it’s a mindset.  Every day throughout January, we’ve been posting a new way to Live young on the evian UK Facebook wall and, so far, engagement rates have been soaring, showing that the campaign is having great traction amongst the fans. And whilst we’re talking fans, in just 1 week, the Facebook fan base has increased by a whopping 21,000 likes.

Today's way to Live young

To drive further engagement around the campaign on Facebook, Twitter and Instagram, we’re also running a competition giving fans the opportunity to win the ultimate Live young experience – a trip to Lapland to see the Northern Lights. Entrants simply need to submit a photo showing themselves Living young this month for their chance to win.

Win the ultimate Live young experience: Watching the Northern Lights from your very own igloo

What’s really great about the Live young January activity, is that it’s truly integrated. We’ve been working as part of a cross-agency team with Havas Worldwide, Mediaedge CIA, Shine Communications and Live and Breathe to bring the campaign to life across all channels. In case you haven’t seen or heard about it, evian brought a giant pink snow-making ‘Live young playground‘ to London last week with the aim of encouraging commuters to find their inner Live young spirit by taking time out to play. There were digital panels on the underground to cheer up the commute and promote the playground, plus, there’s been lots of conversation on Twitter from people enjoying the magic of snow falling around them as they swing.

The evian Live young swings

Of course, we wanted to maximise the reach and conversational buzz around the offline activity online and, with this in mind, we hooked up with a couple of influential bloggers in London and took them on a ‘Live young January’ day to remember. We started at the evian swings in Canary Wharf and gave them goodie bags containing envelopes which enclosed some of the 31 ways to Live young as clues to where we would be taking them throughout the day.  From exploring the wonders of Hamley’s toy shop and indulging in a Mad Hatter’s themed afternoon tea, to a karaoke session and a street art graffiti lesson to unlock their creativity; the day was tailored to ensure the bloggers had plenty of Live young content to capture and blog about.

The Live young January Blogger experience

It’s going to be an exciting couple of weeks building on the early results we’ve seen so far. The evian UK ‘Live young January’ campaign is live until, well…er, the end of January (!), so if, like me, you’re not always the best at sticking to those month long New Year resolutions, why not forget about taking yourself too seriously and aim to do a daily Live young challenge instead?

Happy New Year!

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Facebook acquires Instagram: Reaction

by Dan Goodswen in News Google+

Instagram + Facebook

The world is waking up to the news that Facebook has acquired mobile photo sharing platform Instagram for a cool billion dollars.

Here is a round up of the reactions from around the webs;

Mark Zuckerberg makes the announcement on his Facebook page;

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.

You can read his full statement here.

Instagram CEO Kevin Systrom breaks the news via Twitter

The tweet linked through to the Instagram Tumblr where Systrom had posted an official statement;

It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.

The Instagram app will still be the same one you know and love. You’ll still have all the same people you follow and that follow you.You’ll still be able to share to other social networks. And you’ll still have all the other features that make the app so fun and unique.

We’re psyched to be joining Facebook and are excited to build a better Instagram for everyone.

You can read the full statement here.

TechCrunch highlights how Facebook has made way for Instagram;

This is a really big departure from the way Zuckerberg has historically run Facebook as a single product. He has always been insistent that everything feed back into Facebook itself.

Keeping Instagram as a separate product and brand is reminiscent of what Google has done with keeping YouTube and Android as separate fiefdoms within the company following their acquisitions.

The website has also remade their logo in honour of the acquisition. You can read the full article at TechCrunch.

Quora weighs in
Over on Quora the techsperts have been sharing their views. Ryan Charles, former head of mobile at Zagat, said;

If you’ve read The Facebook Effect, you’ll understand how pivotal photo sharing was to Facebook’s growth. The ability to tag a user in a photo was also a tremendous social and viral mechanism for Facebook.

Instagram could easily become a baked in component of a Facebook mobile OS and the team understands how to build a mobile community from the ground up.

Tech commentator Robert Scoble shared his views on the $1bn price tag;

Today Facebook has NO revenues from mobile. None. That’s amazing, since so many people, hundreds of millions of us, use Facebook on mobile clients.

Instagram will let Facebook develop a new kind of Open Graph advertising. One where Facebook will be able to offer mobile developers a lot of money in return for opening their apps up to Open Graph.

Venture capitalists in Silicon Valley are slobbering over this new potential revenue stream, so having lots of VC buy-in (they just got a nice payday) will be very important.

Imagine that Benchmark now “asks” all of its member companies to support such a new advertising scheme? This could result in billions of revenues for Facebook and member companies.

The Guardian highlighted the negative sentiment the deal has garnered;

Instagram and its various analogues have created a legion of smartphone users who are quite literally uploading billions of damaged images into the public record.

Make no mistake, you aren’t an artist. If you were an artist, you wouldn’t be using Instagram in the first place. You certainly wouldn’t be using a filter as a crutch.

At the end of the day, that’s what Instagram filters are: a crutch, a misguided replacement for a properly composed shot and a decent sensor.

Chris Zeigler, writing at The Verge

The precedent is worrisome, though, if it means every time a startup encroaches on one of Facebook’s presumed strengths it will need to take out its pocketbook to defend its turf. That’s hardly a robust justification for a lofty valuation.

Robert Cyran at BreakingViews

Twitter explodes
The most vocal outrage has been reserved for Twitter, with everyone from journalists and tech bloggers to Instagram users venting about the deal;

The strangest part of the deal
The Atlantic and Quora also picked up news that Instagram had sealed an extra $50m in funding only last week;

As a former entrepreneur myself, my sense is that there’s no way Instagram would have knowingly shrunk it valuation slice if they knew a potential sale was imminent.

It’s more likely that either the Facebook deal floored them, or that they were using the latest round of venture funding to show off their accelerating valuation to Facebook.

Matthew O’Brian at The Atlantic

It seems clear that closing the investor round helped Instagram improve its negotiation position/valuation with Facebook. Instagram (closed) a big round that gave it enough money to stay independent for a long time while growing the company.

At that point, Facebook’s only option was to go big or go home.

Muhammad At-Tauhidi on Quora

Instagram reacts
The existing users of the network reacted both with hubris and humour to the news;

We are still gathering our thoughts here at the We Are Social office, and will be posting them on the blog shortly.

In the mean time, tell us; is this the end of Instagram? Does this change anything? Let us know in the comments.

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