Here are all of the posts tagged ‘Google’.

Social, Digital and Mobile Worldwide

by Simon Kemp in News

Continuing our series of data snapshots for Social, Digital and Mobile usage worldwide, we’re pleased to share the latest numbers for the different regions around the world.

All indicators show significant growth since last year’s worldwide report, with mobile clearly the driving force for all aspects of our connected lives.

Internet
Internet penetration adds an extra 3 points year-on-year to reach exactly one third of the world’s population, posting growth of a quarter of a billion new users in the past 12 months.

Much of this growth has come from ‘developing’ nations, with Asia accounting for a significant proportion of the global growth.

Social Media
Social media usage is up by almost the same volume, registering an additional 240 million new users in 2012.

However, in markets like China, the biggest shift we’ve been tracking is a change in usage patterns between different platforms, rather than growth in the absolute number of users of social networks.

Facebook continues to dominate the worldwide picture with close to a billion monthly active users, but Chinese platforms take the remaining 4 of the top 5 slots.

Sina and Tencent’s weibo offerings are clearly the biggest success stories over the past year, growing both their registered and active user bases by hundreds of millions.

Google+ has also made big gains since last year, although its 235 million monthly active users don’t quite give it enough weight to achieve ‘Global Top 5′ status. However, with more than 500 million registered users, it’s clear that Google+ has plenty more potential, and is surely one to watch in 2013.

Twitter continues its stellar growth too, passing 200 million active users a couple of months ago. The West’s favourite microblogging platform also passed the half-billion registered users milestone last year, and its popularity shows little sign of slowing.

Vkontakte continues to play an important role in Central and Eastern Europe, with the latest figures suggesting the platform has amassed just shy of 200 million registered users.

Meanwhile, the new breed of ‘Instant Messenger Plus’ platforms like WeChat (Weixin), Line and KakaoTalk look set to change the global social media landscape over the next few months, with Tencent’s WeChat already surpassing 300 million registered users.

Mobile
The mobile growth story continues to impress, with more than half a billion new subscriptions activated around the world in 2012.

Mobile subscription penetration now exceeds 91% of the world’s population, and although like-for-like data are hard to come by, it seems mobile now reaches at least as many people around the world as television.

The Future
All indicators suggest continued growth throughout 2013 too, so the critical question marketers need to answer now is,

How are we going to integrate all of these opportunities into a consistent and engaging approach that builds real brand value?

The answers to that question will be central to our posts in the coming months here on the We Are Social blog.

Stay tuned…

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Social, Digital and Mobile in Pakistan

by Simon Kemp in News

Just like our last SDMW feature country, Bangladesh, Pakistan is a member of the 100 million club.

The online environment in Pakistan is changing rapidly, as a quick comparison between today’s report and our first edition from December 2011 will testify.

The key headlines from this second edition are as follows:

  • Pakistan has almost 30 million internet users, although penetration remains low at just 15%;
  • Social Media use has grown by almost 50% since our last report, passing 8 million monthly users in the past couple of weeks;
  • Mobile continues to grow quickly, with the country’s telcos adding more than 1 million new subscriptions each month in 2012.

As ever with our SDMW reports though, it’s the more focused details that tell the best stories.

With more than two thirds of Pakistan’s 190 million inhabitants below the age of 30, it’s clear that the nation benefits from a young and dynamic population.

Furthermore, despite financial challenges – the average income in Pakistan is less than $3,000 per year – Pakistanis are embracing connected devices and the content that they offer.

Interestingly, 80% of Pakistan’s netizens spend more than one hour each day on the internet, although the average ‘internet session’ lasts just 5 minutes, suggesting that Pakistanis go online multiple times each day for short ‘browsing snacks’.

The majority of netizens use laptops to access the internet, although 30% of internet users go online via a mobile phone – perhaps unsurprising given that more than 100 million mobile subscriptions have been activated in Pakistan to date.

Mobile penetration still remains relatively low however, at just over 60% – well below Asia’s regional average of 82%.

Social media penetration also remains acutely low, with barely 4% of the country’s population using Facebook, even though the site appears to maintain its position as the most popular social network in the country.

Social media remains a largely male preserve too, with men accounting for almost 70% of the country’s social media users.

However, Facebook is adding new users in Pakistan at a rate of one every 12 seconds, and 28% of social media users make use of 2 or more platforms, suggesting plenty of potential for growth in social media use in the country during 2013.

Crucially for marketers, two thirds of the country’s Facebook users are below the age of 25, and more than half of them come from the country’s richest 10% of households, resulting in a highly concentrated social media audience of young, affluent consumers.

Nearly three quarters of these users log in to Facebook daily too, and spend an average of 40 minutes on the site each day, mostly between 6pm and midnight.

Twitter users hover around the 2 million mark, although some estimates put Pakistan’s Twitter population closer to 3 million. Google+ also appears to have a certain popularity in Pakistan, although exact user numbers are harder to come by.

As with many countries around Asia though, the real excitement lies in mobile. Someone takes out a new mobile subscription every 2 seconds in Pakistan, resulting in growth of 46,500 new subscriptions every day.

Despite this impressive growth, however, mobile internet usage remains sparse, and just 15 million people in the country access internet services via mobile, even though the government reports that 64% of the population has the potential to access mobile internet services.

Of those who already access the internet via mobile, 75% do so via Symbian-powered devices, and most people in Pakistan continue to rely on feature phones.

Lack of 3G coverage may play a role in the slow uptake of mobile internet, and extending the coverage of these faster networks beyond today’s paltry 0.4% of the population would likely boost the country’s online connectivity.

These numbers all point to significant opportunities for growth though, so Pakistan is certainly another one to watch for 2013.

The sources for all the stats can be found at the bottom of each slide in the SlideShare deck above. You can download a high-res PDF of this report here.

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Social, Digital and Mobile in India

by Simon Kemp in News

Today’s #SDMW report focuses on one of Asia’s most exciting markets: India.

With the world’s second largest population, India holds huge potential for marketers from all over the world.

The country’s 1.2 billion inhabitants have embraced social, digital and mobile technology too, and India’s online ecosystem offers some truly startling numbers.

To start with, here are the top headlines:

  • India has 137 million internet users – more people than the total population of Japan.
  • More than 60 million people in India use social networks – equivalent to the total population of Italy
  • India is home to a staggering 934 million mobile subscriptions – equivalent to more than 13% of the world’s entire population

Despite these impressive numbers, however, internet penetration in India remains quite low, with just 11% of the population having used the internet.

The country’s 137 million users still put India in 3rd place on the global rankings by number of internet users though, and this number is continuing to rise by at least 1.5 million users per month.

Moreover, with 56% of India’s population aged below 30 – and a new child born in the country every 2 seconds – it’s clear that India’s digital journey still has plenty of potential for growth.

Indeed, India is the fastest growing online market in the world, and internet usage grew by more than 40% in the year to July.

Indian netizens also appear to spend a considerable amount of time online each day – up to 8 hours each – which adds extra weight to the basic user numbers.

These users spend plenty of money too; The Times of India reports that Indian youth will spend more than US$9 billion on mobile internet activities in 2012 alone. That’s more than the GDP of the Bahamas.

Social Networking continues to be the main driver behind much of India’s increased online activity, although social media penetration in India remains remarkably low at just 5%.

Facebook continues to dominate India’s social media landscape with more than 60 million active users, and the world’s most popular platform show no signs of slowing either, adding a new Indian user every single second.

With social networking use expected to grow by more than 50% in 2012, it’s likely that these numbers are also on the conservative side; estimates from eMarketer and Global Web Index both put Indian social networking users above 75 million.

Interestingly, 60% of India’s Facebook users are under 25, with barely 12% over the age of 35. They’re still predominantly male too, with barely 3 female users in every 10 on Facebook.

More than half of India’s social media users purport to use more than one social platform too, with Google+ claiming the second largest user base at around 50 million.

Twitter and LinkedIn are also popular amongst Indian netizens, with each claiming more than 15 million users.

YouTube has particular appeal for Indian audiences too, with 20 visitors every single second. Each month, almost 56 million visitors from India consume more than 4 billion videos – 25% of them via mobile devices.

And it’s mobile usage like this that’s leading the charge towards the future.

With almost 1 billion mobile subscriptions, India’s mobile market is second only to China’s.

Critically, more than one third of these subscriptions are from the rural areas that are home to 69% of India’s population.

Many of these rural areas still lack fixed communication infrastructure (mobile subscriptions outnumber fixed line telephones 30 to 1), so mobile holds the key to India’s evolving digital world.

Tellingly, there are already more than 50 million mobile internet users across the country, but this 36% of users accounts for more than 50% of national internet use.

Smartphone use is also picking up quickly in India, and the nation’s 27 million smartphone users each spend an average of more than 40 days every year using their phones – roughly 16% of their waking lives.

With numbers like that, it’s clear to see why we’re excited about India’s digital future too. We’ll see you there.

The sources for all the stats can be found at the bottom of each slide in the SlideShare deck above. You can also download a high-res PDF of this report here.

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We Are Social’s Monday Mashup #47

by Adam Bernstein in News

MySpace relaunches with different focus

Over the past few years, MySpace has faced its fair share of challenges. A quick straw poll in our offices found that while most people still had a MySpace account, few had actively used it since registering on Facebook. Which is why it’s is worth noting MySpace’s relaunch as a ‘social entertainment destination’. According to MySpace CEO Mike Jones, the site lost $100 million last year  while external analyst David Bank put the figure closer to $350 million. Whatever way you look at it, they had to do something to try and turn their fortunes around. And according to Jones, that’s exactly what they did:

This is a full rethink. This is an entirely different product.

Time will tell that if by re-positioning itself, MySpace will reclaim it’s previous market share and glory. We’ll certainly be following its progress closely

Facebook page managing made easier
Facebook have launched a new Page Manager, designed to make managing Pages easier and quicker. At the centre of the new design is a single, left-hand navigation to access the different aspects of your Page, from applications to admins.

When is Facebook used most?

Facebook usage by time of day

An interesting study from Vitrue revealed that 3pm EST on weekdays is when Facebook users are most active. There were other noteworthy findings including the news that Sunday is the day when fans are least active. Perhaps this is because pages are only updated during the ‘working week’ but nonetheless it suggests that people use Facebook less at weekends.

These findings are important as they help brands to know when to target users. As the graph below shows, there is a huge disparity between when users are most active and when users are least active. What’s important for page managers is to maximise interactions with the page and to create more conversation. Statistics such as these should help them achieve this goal.

Highest and lowest conversation points across the week

From Russia with likes
According to comScore, Russia has the most engaged social networking audience worldwide. In August, 74.5 % of the Russian online population visited at least one social networking site.

But what makes the Russians such an important audience is that they spend on average 9.8 hours in the month on these social networking sites. This compares very favourably with the average of 4.5 hours and the next closest country with a relatively large online population is Turkey, which only averages 7.8 hours per visitor.

It should come as no surprise therefore, that Facebook is trying to expand in Russia. They’ve agreed a deal where they will provide page updates to Yandex in return for extra exposure in Russia. Currently, Facebook has only registered 1.1% of the Russian population so the partnership with Yandex marks a new way of gaining exposure to Russia’s 60 million internet users.

Nasza Klaza up for sale?
Moving further west, it’s rumoured that the top Polish social networking platform – Nasza Klazais up for sale for €130 million. At it’s height the service had over 27 million users, but with Facebook rapidly gaining on it’s market share, it would make sense for it’s current owners (Tiger Global) to sell while it’s still the premier social network in Poland.

German firms ban Facebook and Twitter
It’s hard to know whether to laugh or cry at this story, but most of the 30 blue-chip firms listed in Germany’s DAX stock market are banning employee use of social networking sites. Porsche says it’s intended to protect the company from industrial espionage, while fellow car firm Daimler cited concerns about employee productivity. If it wasn’t so obvious, we’d make a joke about Germans desiring efficiency…

Digg’s massive hole
In August, Digg released a major new design which met with a user backlash. Since then, things have only gone downhill for the company: they’ve lost 70% of their page views and 30% of their unique visitors. The numbers for October are not yet out but compared to a year ago, they’ve lost 16 million visitors. No wonder the company has had to let go a third of its staff.

Drop in usage of Digg

Real-time analytics from Google
Last week Google released a new interface for Feedburner which provides real-time stats about where clicks are coming from. Rather than seeing a whole day’s updates at once, instead one can click on ‘last two hours’ and see updates come in instantly. PostRank have also taken advantage of this development to include Feedburner information in their own engagement dashboard.

WPP and Buddy Media working together
WPP, the world’s largest communications services group and Buddy Media, the Facebook management system of choice for many brands, are working together to help brands “more effectively scale their marketing efforts on Facebook”. It’s a huge vote of confidence for Buddy Media, as WPP are adding a further $5 million to the $23 million investment which was recently announced.

Disney’s Facebook fans
Disney has created an innovative leaderboard on all its pages which tracks how many fans it has over all its different brands. It’s clearly working because as well as having over 69 million fans, the Disney page itself gained 534,800 new likes last month, making it one of the top growers on Facebook.

Disney leaderboard

Check into billboards with Facebook Places
Facebook Places was only launched a couple of months ago and it continues to spark interesting ways of using Facebook. This week, brings news of a campaign on behalf of Cheryl Cole to win tickets to one of her concerts – all you have to do is check in (using Facebook places) to one of the billboards where her new album is advertised.

Cheryl Cole billboard

This is interesting for advertisers insofar as it should provide good data about which billboards are effective and which aren’t. In other words, social media is now being used to help conventional advertisers work out where to market their product.

Busy week for Foursquare
Foursquare have created an ‘I Voted’ badge for the 2010 American Mid-Term elections tomorrow. This should be an interesting way of gauging turnout, akin to how The Guardian used #ukvote to create a map of where people had voted in the General Election in May.

They’ve also teamed up with Mazda for a cool campaign in America where there’s a Mazda 2 up for grabs. Mazda have created three badges which are quite hard to attain, and if you can get two of them, then the ‘Inner Driver’ badge will be unlocked and you’ll receive instructions on how to enter the draw for the Mazda.

Finally, they launched two new badges for Halloween. The first, was easy to unlock: it just required use of the word ‘Halloween’ as part of a check-in. The second was much harder, requiring swarms on the night of Halloween itself.

Orange ‘Balloonacy’ race returns

In 2008, Orange ran a Balloonacy campaign, in which 40,000 users flew balloons across a course of 1500 websites. This year they’re running the campaign again but making it more social: balloon owners will be able to boost their balloons by tweeting and posting status updates about it, and balloons will go faster if friends give them a boost. With a first prize of an eleven night trip to Kenya, don’t be surprised to see tweets about this in your Twitter feed.

Skittles spread everywhere
Skittles have opened a Rainbow Call Centre, manned by 15 staff, which will ‘rainbowfy’ status updates. According to NMA:

Status feeds will be converted into a “weird and wacky” video clip that will then be posted on the user’s profile page. The social media engagement campaign is running for the next two weeks, after which fans can vote on their favourite video from the library.

This marks the second stage of Skittles’ new social media campaign, after last week they submerged a fan in Skittles.

Election motivates internet pranksters
The Mid-Terms have been hotly contested in America, with Tea Party candidates coming to the fore. Internet pranksters have tried to combat this by changing their profile pictures in a practice called letter-bombing and then posting together on a page wall. They had great fun with Sarah Palin…

Letter-bombing of Sarah Palin's Facebook page

Corporate Twitter #fail
And finally, hat-tip to Malcolm Coles for spotting this tweet from Cheapflights.co.uk. Someone out there will be a lot more careful in future about which account they’re logged into…

Cheap Flights Twitter fail

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We Are Social’s Tuesday Tweakup #4

by Tom Harvey in News

Google launches Realtime search page
Google launched their new Realtime Search homepage to add to the real-time search features already in place in the main Google search. The homepage allows people to search on particular terms geographically, to review conversations as they happened by altering timescales and to set up alerts for real-time conversation. They have also produced a video to show you how to get the most out of Realtime:

Social media across the generations
Older users have been noted as ‘especially enthusiastic’ about embracing new social networking tools over the last year, with social networking use amongst those over 50 in the US nearly doubling from 22% in April 2009 to 42% in May 2010. Uptake in those over 65 grew by 100% from 13% to 26% in the same period. At the other end of the spectrum, ‘tweeny bloggers’ are growing in number quickly as more take to their computers to write. The Independent reports that while only 2% of 8-11 year olds in the UK have a blog, almost 20% would like to start one, and that the trend is likely to continue with tweeny blogs becoming more and more popular.

Facebook’s growth (or lack of)
With the 500 million marker being passed a little while ago, there’s stats suggesting that Facebook could be close to reaching saturation here in the UK. Despite this, there’s plenty of growth elsewhere, with stats showing that Facebook is now the top social network in India and Arabic taking a clear lead as the fastest growing language on Facebook.

Organic Facebook page fan growth slows down
Robin wrote a great post on Facebook Places last week tying in lots of the best information on what it is and how it works. Well since then, Inside Facebook has noticed that the algorithm, which determines what users see in their news feed, must have changed to boost impressions of Facebook Places. It appears that pages have been given less weight in people’s news feeds and places are getting more, thus leading to a significant decrease in the amount of new likes per day which is shown in their graphs.

Foursquare fights for its place in the social space
With Facebook Places having launched in the US, and being just around the corner here, there’s speculation about the future of Foursquare. But fear not Foursquare fans (and brands) because, as well as reaching nearly 3 million users, there’s a heap of new bits and bobs coming soon. So keep your eyes peeled for potential improvements such as the integration of Facebook Places, a mobile-friendly site, photos, how close you are to being mayor, points 2.0, rewarding more than the mayor, better friend communication and a recommendation engine. In addition to offering more to it’s users, Dennis Crowley has said that Foursquare is in the process of building a self-serve tool for creating brand profiles – thus putting an end to the lengthy process of applying to Foursquare and having them manually created.

Nutella migrates fans from unofficial pages
Nutella have recently combined multiple fan-run Facebook pages from around the world into one official global page. Originally these pages were owned by extreme fans of the brand and were kept updated regularly, but since they’ve migrated fans from other pages into theirs there’s been barely any activity (in fact they’ve posted a message saying they’re on vacation for a while). Let’s hope their fans are prepared to wait…

Facebook ‘likes’ help with determining popularity of clothing…
Urban Outfitters has begun arranging the clothes on its website by the number of Facebook ‘likes’ each item has been given by its 312,000 Facebook fans. Visitors to the US website can choose to sort clothese by their Facebook popularity when they arrive on the page.

…or lack of clothing in Playboy’s case
Meanwhile, Playboy have started their search for a Miss Social, the girl most Playboy Facebook fans would like to see undressed in the next issue. Social Media Influence reports (with one of the best opening lines we’ve seen of late) however that the contest has not driven as much interest as may have been expected with such a hook.

Cat bin lady
When a security video was uploaded to YouTube of a Coventry woman throwing a cat into a wheelie bin, there was a huge public outcry which quickly manifest itself into death threats from individuals on several Facebook pages. Mary Bale was outed by 4chan members (b-tards) in a matter of hours and she was placed under police protection soon after her details appeared online. Interestingly, one of the pages which has attracted over 45,000 ‘likes’ has now dissipated the public anger by focusing on raising funds for the Coventry RSPCA.

Climate Camp get ridiculed for their middle-class demographic
We’ve all seen how social networks can be used to lobby people together to campaign for a particular cause, for example when Greenpeace boycotted Nestlé and their use of Palm oil in KitKats. But what about when it all backfires? Well last week Climate Camp tried using Twitter to publicise their protests at the Royal Bank of Scotland corporate HQ but it all went wrong when Twitter turned against them. It appears that they’ve cut down on using the #ClimateCamp hastag since it was swamped with ridiculing tweets such as this and this.

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