Here are all of the posts tagged ‘FriendFeed’.
The facile answer is that Metcalfe’s law took effect with FriendFeed here in Italy, as it did with Orkut in Brazil and India, and hi5 in Central America – there’s a big enough critical mass of users of the service in the country for other users in the same country to get value from it, and the effect is self re-enforcing.
However, there are clearly cultural factors at play – in Italy, FriendFeed has become an extension of the blogosphere, a place where you can share thoughts and content using more than just 140 characters (which is useful if you’re speaking Italian) – a community where you can find professionals, creatives, artists, blogstars or just normal people who want to engage, sometimes arguing but in the end adding value to the conversation.
If you’re just looking at certain data then FriendFeed is not a big deal, even in Italy, with Facebook being a much larger phenomenon. But if you’re searching for high-quality interactions and you want to listen, understand, gather insights or connect like minded people to produce ideas or crowdsource a project, then it is the right place.
Anyway, you shouldn’t just take my word for it. I asked Livefast, one of the most influential and controversial bloggers here in Italy and a FriendFeed rockstar, for his point of view. Here’s what he said:
I think Friendfeed became so (relatively) popular in Italy because it was adopted very early by the previously existing – very strong – community of local mainstream bloggers. This attracted (and still attracts) a number of their readers. The Italian friendfeedosphere (or whatever it’s called) resembles a lot the Italian blogosphere: same people, same main influencers, largely the same subjects dealt with and the same kind of snobbish attitude.
The reason why *I* prefer it to Facebook, however, is different. I like FriendFeed because my contacts there are all people that for some reason I chose: because I like them, because I dig what they say, because I love to argue with them, whatever. My contacts on Facebook, on the contrary, also include a large number of people that just “happened” to me: schoolmates, work acquaintances, relatives and so on, all people I don’t care discussing much with, I don’t like (anymore) the company of and, in general, I don’t wish to share much of my life and opinions with.
Of course, I’m aware I’m on the losing side. Facebook rules and will soon own the planet (for one thing, it already owns FriendFeed), however, and as long as it lasts, I’m going to enjoy every tiny bit of it.
Google launches real-time, social web search
You might have noticed that Google looks a bit different, since announcing last week a couple of very important developments in the area of real-time search.
Google search results now include breaking news headlines, live updates from popular social networks, and blog posts published just seconds before. And the move is fully supported by the ‘who’s who’ of social networking: Facebook, MySpace, FriendFeed, Jaiku, Identi.ca and Twitter.
Forrester: Traditional agencies can’t do digital
A new study from Forrester last week highlighted the complexity of the interactive marketing landscape and the challenges this poses for marketers, and to traditional agencies:
Forrester interviewed about 100 global interactive marketers for the study. Only 23% thought their “traditional brand agency” could effectively plan and manage interactive marketing activities. About 46% thought they couldn’t do it, and the rest didn’t have an opinion either way.
Forrester expects the digital agency space to fragment even more with clients working with specialist agenices in areas such as mobile and social media.
Habbo Hotel launches conversation tracking tool
Habbo Hotel, the virtual world for teens with around 14 million monthly unique visitors, has launched a conversation measurement tool for the site called ‘Habble’. This offers marketers a chance to understand what users are saying about their brands, slogans and key phrases over a defined period.
The tool has been developed to help brands advertising in the hotel and is used in conjunction with click-through rates, time spent and impressions. Brands not advertising within the virtual world can also use Habble to understand what type of conversations are taking place about them.
Germany’s StudiVZ adds support for 3rd party apps
Two and a half years after Facebook, its German clone StudiVZ follows the US social network’s most successful move by adding support for third-party applications.
Nine apps are available as of today and several hundreds are in development.
What sets this development apart is the emphasis that is being placed on privacy. Germany has some of the toughest online privacy laws in the world and CEO Markus Berger-de León has applied tight security policies to third-party apps “to avoid the type of scams that TechCrunch recently dug up on Facebook and MySpace.”