Here are all of the posts tagged ‘Facebook Pages’.
MySpace relaunches with different focus
Over the past few years, MySpace has faced its fair share of challenges. A quick straw poll in our offices found that while most people still had a MySpace account, few had actively used it since registering on Facebook. Which is why it’s is worth noting MySpace’s relaunch as a ‘social entertainment destination’. According to MySpace CEO Mike Jones, the site lost $100 million last year while external analyst David Bank put the figure closer to $350 million. Whatever way you look at it, they had to do something to try and turn their fortunes around. And according to Jones, that’s exactly what they did:
This is a full rethink. This is an entirely different product.
Time will tell that if by re-positioning itself, MySpace will reclaim it’s previous market share and glory. We’ll certainly be following its progress closely…
Facebook page managing made easier
Facebook have launched a new Page Manager, designed to make managing Pages easier and quicker. At the centre of the new design is a single, left-hand navigation to access the different aspects of your Page, from applications to admins.
When is Facebook used most?
An interesting study from Vitrue revealed that 3pm EST on weekdays is when Facebook users are most active. There were other noteworthy findings including the news that Sunday is the day when fans are least active. Perhaps this is because pages are only updated during the ‘working week’ but nonetheless it suggests that people use Facebook less at weekends.
These findings are important as they help brands to know when to target users. As the graph below shows, there is a huge disparity between when users are most active and when users are least active. What’s important for page managers is to maximise interactions with the page and to create more conversation. Statistics such as these should help them achieve this goal.
From Russia with likes
According to comScore, Russia has the most engaged social networking audience worldwide. In August, 74.5 % of the Russian online population visited at least one social networking site.
But what makes the Russians such an important audience is that they spend on average 9.8 hours in the month on these social networking sites. This compares very favourably with the average of 4.5 hours and the next closest country with a relatively large online population is Turkey, which only averages 7.8 hours per visitor.
It should come as no surprise therefore, that Facebook is trying to expand in Russia. They’ve agreed a deal where they will provide page updates to Yandex in return for extra exposure in Russia. Currently, Facebook has only registered 1.1% of the Russian population so the partnership with Yandex marks a new way of gaining exposure to Russia’s 60 million internet users.
Nasza Klaza up for sale?
Moving further west, it’s rumoured that the top Polish social networking platform – Nasza Klaza – is up for sale for €130 million. At it’s height the service had over 27 million users, but with Facebook rapidly gaining on it’s market share, it would make sense for it’s current owners (Tiger Global) to sell while it’s still the premier social network in Poland.
German firms ban Facebook and Twitter
It’s hard to know whether to laugh or cry at this story, but most of the 30 blue-chip firms listed in Germany’s DAX stock market are banning employee use of social networking sites. Porsche says it’s intended to protect the company from industrial espionage, while fellow car firm Daimler cited concerns about employee productivity. If it wasn’t so obvious, we’d make a joke about Germans desiring efficiency…
Digg’s massive hole
In August, Digg released a major new design which met with a user backlash. Since then, things have only gone downhill for the company: they’ve lost 70% of their page views and 30% of their unique visitors. The numbers for October are not yet out but compared to a year ago, they’ve lost 16 million visitors. No wonder the company has had to let go a third of its staff.
Real-time analytics from Google
Last week Google released a new interface for Feedburner which provides real-time stats about where clicks are coming from. Rather than seeing a whole day’s updates at once, instead one can click on ‘last two hours’ and see updates come in instantly. PostRank have also taken advantage of this development to include Feedburner information in their own engagement dashboard.
WPP and Buddy Media working together
WPP, the world’s largest communications services group and Buddy Media, the Facebook management system of choice for many brands, are working together to help brands “more effectively scale their marketing efforts on Facebook”. It’s a huge vote of confidence for Buddy Media, as WPP are adding a further $5 million to the $23 million investment which was recently announced.
Disney’s Facebook fans
Disney has created an innovative leaderboard on all its pages which tracks how many fans it has over all its different brands. It’s clearly working because as well as having over 69 million fans, the Disney page itself gained 534,800 new likes last month, making it one of the top growers on Facebook.
Check into billboards with Facebook Places
Facebook Places was only launched a couple of months ago and it continues to spark interesting ways of using Facebook. This week, brings news of a campaign on behalf of Cheryl Cole to win tickets to one of her concerts – all you have to do is check in (using Facebook places) to one of the billboards where her new album is advertised.
This is interesting for advertisers insofar as it should provide good data about which billboards are effective and which aren’t. In other words, social media is now being used to help conventional advertisers work out where to market their product.
Busy week for Foursquare
Foursquare have created an ‘I Voted’ badge for the 2010 American Mid-Term elections tomorrow. This should be an interesting way of gauging turnout, akin to how The Guardian used #ukvote to create a map of where people had voted in the General Election in May.
They’ve also teamed up with Mazda for a cool campaign in America where there’s a Mazda 2 up for grabs. Mazda have created three badges which are quite hard to attain, and if you can get two of them, then the ‘Inner Driver’ badge will be unlocked and you’ll receive instructions on how to enter the draw for the Mazda.
Finally, they launched two new badges for Halloween. The first, was easy to unlock: it just required use of the word ‘Halloween’ as part of a check-in. The second was much harder, requiring swarms on the night of Halloween itself.
Orange ‘Balloonacy’ race returns
In 2008, Orange ran a Balloonacy campaign, in which 40,000 users flew balloons across a course of 1500 websites. This year they’re running the campaign again but making it more social: balloon owners will be able to boost their balloons by tweeting and posting status updates about it, and balloons will go faster if friends give them a boost. With a first prize of an eleven night trip to Kenya, don’t be surprised to see tweets about this in your Twitter feed.
Skittles spread everywhere
Skittles have opened a Rainbow Call Centre, manned by 15 staff, which will ‘rainbowfy’ status updates. According to NMA:
Status feeds will be converted into a “weird and wacky” video clip that will then be posted on the user’s profile page. The social media engagement campaign is running for the next two weeks, after which fans can vote on their favourite video from the library.
This marks the second stage of Skittles’ new social media campaign, after last week they submerged a fan in Skittles.
Election motivates internet pranksters
The Mid-Terms have been hotly contested in America, with Tea Party candidates coming to the fore. Internet pranksters have tried to combat this by changing their profile pictures in a practice called letter-bombing and then posting together on a page wall. They had great fun with Sarah Palin…
Corporate Twitter #fail
And finally, hat-tip to Malcolm Coles for spotting this tweet from Cheapflights.co.uk. Someone out there will be a lot more careful in future about which account they’re logged into…
BitchBuzz.com founder calls for rethink of blogger relations
PR Week’s video podcast sparked some debate last week on the state of blogger relations in the UK, when Cate Sevilla, founding editor of BitchBuzz.com, told the publication that she wanted PR professionals and bloggers to hold a serious discussion, rather than simply ranting about one another all the time.
It seems that (some) PR practitioners continue to miss the mark when outreaching to bloggers, and have been accused of bad pitches, not doing their research, not reading the target blog, or generally not ‘getting’ bloggers in some cases.
The call for honest and professional feedback by Sevilla is an important one, in order for the industry and this debate to move forward. “Professional bloggers and PROs need each other, so instead of ranting about one another on Twitter, we need to have a serious discussion.”
Bing’s Facebook Page Gets 400,000 New Fans in a Day Through Ad Offer in Farmville
Microsoft ran an advertising offer for Bing within Zynga’s hit game FarmVille, which according to Inside Facebook, netted Bing over 400,000 new fans to their Fan Page in a single day.
Gamers who became a fan of Bing on Facebook earned 3 Farm Cash (the virtual currency used in the game) and caused the page’s popularity to skyrocket from 100,000 to more than 500,000 fans in 24 hours. For those unfamiliar with FarmVille, the Facebook game has over 83.1 million monthly active users, and 28.7 million daily active users according to AppData.
To be sure, the tactic was wildly successful but has attracted criticism from some. Griffin Farley points out:
[the success of the incentive was] very impressive but what is the value of the fan that was bought? Sure the cash was only virtual money but don’t you want true advocates in a Facebook community? I don’t want to have to pay my loyal fans every time I want to engage the community. I want fans that want to be fans of a brand or a branded movement for the sure pleasure of being involved with a bigger community of people.
The Bing Fan Page now has over 592,000 fans. It will be interesting to see what they do with them.
UK ad industry to extend self-regulatory remit to social media
Today it was announced that the UK’s Advertising Standards Authority (ASA) are extending their self-regulatory rules for non-broadcast media (known as the ‘CAP Code’) to ensure that: “marketing communications on advertisers’ own websites and other non paid-for space online, such as in social media, comes within the scope of the code.”
As Mark Sweeney from the Guardian puts it: “the extension to the ad code will ensure that all online marketing will have to be responsible, legal, honest and truthful under the same regulations as, say, press and poster ads.
The new rules are expected to come into force during the third quarter of this year and have the backing of the whole advertising ecosystem (including us!).
Facebook and Twitter mobile users soar according to comScore
Access to social networks via mobile phone has increased rapidly in the last year, according to new research from comScore:
The study found that 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago. Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump.
Much of the growth of mobile social networking has been driven by smartphone users, as better functionality enables millions to access social networking sites via a mobile browser or dedicated apps.