Here are all of the posts tagged ‘election’.
It’s Monday, so as usual, have some Monday Mashup goodness, fresh from We Are Social towers.
Twitter to ban third-party ads
Breaking news from Twitter’s blog – they will be blocking any third-party paid Tweets service from using their API. Services such as ad.ly and Magpie are nascent attempts at direct advertising in Twitter – something we largely regard as unconversational and spammy. Twitter’s recent launch of promoted Tweets hopes to maintain the balance between revenue and conversation, and third-party ad services are an obvious threat. Is this heavy-handed monopolism or an attempt to keep the platform clean and spam-free? My view is towards the latter but no doubt detractors will say this is an unwanted restriction on third-party developers and will harm the Twitter ecosystem.
Zuckerberg responds to privacy concerns
Today Mark Zuckerberg made his first public comment in the ongoing controversy around Facebook’s privacy controls. In an email to Robert Scoble, he acknowledges that Facebook has “made a bunch of mistakes” but stops short of making an apology. However he promises “an improved product” which they might preview this week. We wait avidly to see what they will be.
Meanwhile, the continuing controversy isn’t distracting Facebook from pushing for expansion, especially in growing markets. Not happy with laying waste to competitors like StudiVZ in Germany, this week also saw the launch of Facebook Zero, a stripped-down version of the mobile site built for pay-as-you-go customers, which is free for users of more than 50 mobile providers in 45 countries – an attempt no doubt to push mobile access to Facebook beyond the iPhone and Blackberry markets, which are increasingly saturated these days. One place however where Facebook may have trouble expanding is Pakistan, which has recently blocked the site after groups encouraging drawing depictions of the Prophet Muhammad proliferated.
Diesel Cam brings social media into the store
A nice campaign from Diesel, providing Facebook Connect-enabled booths in stores to allow people to share photos of themselves wearing Diesel’s clothes with their friends on Facebook. Some of the most innovative campaigns are now blurring people’s “real” and “virtual” lives:
Lots of useful tools received an update this week – Tweetdeck gained some powerful features, including that to filter out certain keywords (so no more being envious of people at #sxsw, hurrah!). Google Wave came out of beta to public use, although I’ve still not yet found a use for it that doesn’t just replicate existing apps’ functionality. And Twitter finally released an official app for iPhone, an upgrade to Tweetie, which they bought out last month (and by far the best and most stable iPhone app for Twitter I’ve used).
Maturing behaviours on social networks
As social networking takes a firm hold in our collective consciousness, perhaps it’s no surprise that people have grown more conscientious of placing too much sensitive information online or being too liberal with friend requests. A new survey out shows 74% of people are now careful about what pictures they upload, although 87% still believe their online and offline identities correspond with each other. There’s some nice detail on differences internationally – Brazilians have on average 360 friends on their profile (no doubt thanks to Orkut’s dominance there), while Brits have just 173. 1 in 3 Facebook users don’t trust the service, while 55% of users are blocked from using social networks at work – perhaps no surprise that personal social networks rather than professional ones such as LinkedIn enjoy more popularity. The full deck is worth a read.
Real-time influencing traditional media
An interesting report from warc on how television advertisers are increasingly becoming more flexible and innovative in producing their spots around live events. After major live events such as the Winter Olympics and Superbowl, American advertisers commissioned and adapted advertisements with the starring athletes – with feedback from social media playing a key part in which adverts got the heaviest rotation. Our friend Chris Stephenson has some further thoughts which are well worth picking through. While we might not have quite that level of responsiveness in the UK yet (although Simon Pegg got a reply to one of his Tweets by an eagle-eyed continuity announcer), with the World Cup coming up who knows what might come up?
Maybe it was a digital election after all
The new government’s boxes might have only just been unpacked but there’s already some studies on the effect of online on the UK election. A third of respondents to a survey said that online content had influenced their voting decision, although perhaps disappointingly for those arguing it was a ‘Twitter election’, only 5% of voters said they read political content on the site. A lack of comparative stats for the TV debates or newspapers makes this survey a little hard to place in the wider context, though.
Twitter reworks trending topic algorithms
And finally… Justin Bieber no longer features in the top ten trending topics on Twitter – something we should all be thankful for.
Facebook unveils Open Graph protocol
At last week’s f8 developer’s conference, Facebook unveiled the next stage of their platform’s evolution, the Open Graph protocol. Described as “Web 3.0”, “winning the Internet”, “advancing the semantic web” or “a great crusade of colonization” depending on which pundit you’ve been reading.
As Stefano detailed so well here last week, the Open Graph effectively extends Facebook to any page on the web. Up until now external tools on a website typically extended to social bookmarking or sharing via services like Buzz, but by accessing Facebook’s vast collection of social interaction data, you can find out who else in your friend group likes the site, and what else they read and like on the site, thus turning Facebook into a mediator of information all over the web.
Already we’re seeing interesting implementations of the protocol come up, such as likebutton.me – a site that tracks what your friends have been liking on popular sites such as YouTube, CNN and Techcrunch. And we wouldn’t want We Are Social’s fans to miss out on the action either – which is why you can now find Facebook like buttons on the bottom of all our posts (including this one).
Every time Facebook releases a new feature there is an inevitable privacy backlash, usually the domain of a few choice experts, but it’s interesting to note that this is extending into the wider Facebook audience as well. A survey out today details how Facebook users are increasingly aware of the privacy implications of the site, with 77% (of an admittedly small sample) having used the site’s privacy tools to customise their privacy options. Could the new Open Graph become hamstrung as more users become privacy aware and opt-out?
It’s not just Facebook
While Facebook makes it all about conquering the web, location-based services are having a flying start in conquering meatspace. This week saw Foursquare hit a million users just over a year since it launched (even Arnold Schwarzenegger is on it). It took Twitter two years to do the same, and as sure as night follows day, this has meant Foursquare becoming the latest startup to be christened “the new Twitter” (seriously guys, can we get this decided once and for all, so the rest of us can get back to enjoying ourselves?).
Pointless analogies aside, the growth of Foursquare and its competitor Gowalla come under more and more scrutiny. This infographic from Mashable shows an interesting trend – Foursquare has far outpaced Gowalla in the popularity stakes since SXSW in terms of mentions, but the feedback on Gowalla is more positive and less negative. As the two continue to slug it out we could be witnessing one of the best case studies possible in whether sheer numbers or member affection is key to a vibrant and profitable social network.
Blogging – for the young and self-expressive
With all the talk of Web 3.0 it can be easy to dismiss blogging as “so 2004″. Yet new research from eMarketer show that the biggest age group amongst those who blog is 18-25; 40.4% of those who write a blog compared to 28.1% from the much larger 26-42 age group. More tellingly, the reasons given were primarily for self-expression rather than making money:
Bloggers of all ages polled by BlogHer and iVillage overwhelmingly blogged for pleasure, with self-expression the No. 1 reason, followed by “fun.” One-half of bloggers wanted to give advice, and fewer than one-third hoped to earn money with their efforts.
A lesson there for anybody wishing to engage with bloggers – understand what drives them to write and engage with their topic rather than consider them as the same as paid-for writers.
As the election campaign in the UK grinds on, the past week saw an interesting divergence in how old and social media have been treating the leaders. After what most commentators have regarded as a strong performance in the new TV debates, the Liberal Democrat leader Nick Clegg has been heavily criticised in the mainstream press – so much so even Conservative bloggers such as Iain Dale voiced their concern. Twitter had different ideas, though. The hashtag, #nickcleggsfault, coined off-handedly by Justin McKeating, spread like wildfire as Twitterers all over the UK came up with ever-more sarcastic and nonsensical things to “blame” on Nick Clegg as a parody of the media backlash. While it’s clear this election won’t just be won on social media, it’s a clear sign of the disconnect between the traditional and new media – and this is an issue that will last long beyond the election.