Here are all of the posts tagged ‘comScore’.
MySpace relaunches with different focus
Over the past few years, MySpace has faced its fair share of challenges. A quick straw poll in our offices found that while most people still had a MySpace account, few had actively used it since registering on Facebook. Which is why it’s is worth noting MySpace’s relaunch as a ‘social entertainment destination’. According to MySpace CEO Mike Jones, the site lost $100 million last year while external analyst David Bank put the figure closer to $350 million. Whatever way you look at it, they had to do something to try and turn their fortunes around. And according to Jones, that’s exactly what they did:
This is a full rethink. This is an entirely different product.
Time will tell that if by re-positioning itself, MySpace will reclaim it’s previous market share and glory. We’ll certainly be following its progress closely…
Facebook page managing made easier
Facebook have launched a new Page Manager, designed to make managing Pages easier and quicker. At the centre of the new design is a single, left-hand navigation to access the different aspects of your Page, from applications to admins.
When is Facebook used most?
An interesting study from Vitrue revealed that 3pm EST on weekdays is when Facebook users are most active. There were other noteworthy findings including the news that Sunday is the day when fans are least active. Perhaps this is because pages are only updated during the ‘working week’ but nonetheless it suggests that people use Facebook less at weekends.
These findings are important as they help brands to know when to target users. As the graph below shows, there is a huge disparity between when users are most active and when users are least active. What’s important for page managers is to maximise interactions with the page and to create more conversation. Statistics such as these should help them achieve this goal.
From Russia with likes
According to comScore, Russia has the most engaged social networking audience worldwide. In August, 74.5 % of the Russian online population visited at least one social networking site.
But what makes the Russians such an important audience is that they spend on average 9.8 hours in the month on these social networking sites. This compares very favourably with the average of 4.5 hours and the next closest country with a relatively large online population is Turkey, which only averages 7.8 hours per visitor.
It should come as no surprise therefore, that Facebook is trying to expand in Russia. They’ve agreed a deal where they will provide page updates to Yandex in return for extra exposure in Russia. Currently, Facebook has only registered 1.1% of the Russian population so the partnership with Yandex marks a new way of gaining exposure to Russia’s 60 million internet users.
Nasza Klaza up for sale?
Moving further west, it’s rumoured that the top Polish social networking platform – Nasza Klaza – is up for sale for €130 million. At it’s height the service had over 27 million users, but with Facebook rapidly gaining on it’s market share, it would make sense for it’s current owners (Tiger Global) to sell while it’s still the premier social network in Poland.
German firms ban Facebook and Twitter
It’s hard to know whether to laugh or cry at this story, but most of the 30 blue-chip firms listed in Germany’s DAX stock market are banning employee use of social networking sites. Porsche says it’s intended to protect the company from industrial espionage, while fellow car firm Daimler cited concerns about employee productivity. If it wasn’t so obvious, we’d make a joke about Germans desiring efficiency…
Digg’s massive hole
In August, Digg released a major new design which met with a user backlash. Since then, things have only gone downhill for the company: they’ve lost 70% of their page views and 30% of their unique visitors. The numbers for October are not yet out but compared to a year ago, they’ve lost 16 million visitors. No wonder the company has had to let go a third of its staff.
Real-time analytics from Google
Last week Google released a new interface for Feedburner which provides real-time stats about where clicks are coming from. Rather than seeing a whole day’s updates at once, instead one can click on ‘last two hours’ and see updates come in instantly. PostRank have also taken advantage of this development to include Feedburner information in their own engagement dashboard.
WPP and Buddy Media working together
WPP, the world’s largest communications services group and Buddy Media, the Facebook management system of choice for many brands, are working together to help brands “more effectively scale their marketing efforts on Facebook”. It’s a huge vote of confidence for Buddy Media, as WPP are adding a further $5 million to the $23 million investment which was recently announced.
Disney’s Facebook fans
Disney has created an innovative leaderboard on all its pages which tracks how many fans it has over all its different brands. It’s clearly working because as well as having over 69 million fans, the Disney page itself gained 534,800 new likes last month, making it one of the top growers on Facebook.
Check into billboards with Facebook Places
Facebook Places was only launched a couple of months ago and it continues to spark interesting ways of using Facebook. This week, brings news of a campaign on behalf of Cheryl Cole to win tickets to one of her concerts – all you have to do is check in (using Facebook places) to one of the billboards where her new album is advertised.
This is interesting for advertisers insofar as it should provide good data about which billboards are effective and which aren’t. In other words, social media is now being used to help conventional advertisers work out where to market their product.
Busy week for Foursquare
Foursquare have created an ‘I Voted’ badge for the 2010 American Mid-Term elections tomorrow. This should be an interesting way of gauging turnout, akin to how The Guardian used #ukvote to create a map of where people had voted in the General Election in May.
They’ve also teamed up with Mazda for a cool campaign in America where there’s a Mazda 2 up for grabs. Mazda have created three badges which are quite hard to attain, and if you can get two of them, then the ‘Inner Driver’ badge will be unlocked and you’ll receive instructions on how to enter the draw for the Mazda.
Finally, they launched two new badges for Halloween. The first, was easy to unlock: it just required use of the word ‘Halloween’ as part of a check-in. The second was much harder, requiring swarms on the night of Halloween itself.
Orange ‘Balloonacy’ race returns
In 2008, Orange ran a Balloonacy campaign, in which 40,000 users flew balloons across a course of 1500 websites. This year they’re running the campaign again but making it more social: balloon owners will be able to boost their balloons by tweeting and posting status updates about it, and balloons will go faster if friends give them a boost. With a first prize of an eleven night trip to Kenya, don’t be surprised to see tweets about this in your Twitter feed.
Skittles spread everywhere
Skittles have opened a Rainbow Call Centre, manned by 15 staff, which will ‘rainbowfy’ status updates. According to NMA:
Status feeds will be converted into a “weird and wacky” video clip that will then be posted on the user’s profile page. The social media engagement campaign is running for the next two weeks, after which fans can vote on their favourite video from the library.
This marks the second stage of Skittles’ new social media campaign, after last week they submerged a fan in Skittles.
Election motivates internet pranksters
The Mid-Terms have been hotly contested in America, with Tea Party candidates coming to the fore. Internet pranksters have tried to combat this by changing their profile pictures in a practice called letter-bombing and then posting together on a page wall. They had great fun with Sarah Palin…
Corporate Twitter #fail
And finally, hat-tip to Malcolm Coles for spotting this tweet from Cheapflights.co.uk. Someone out there will be a lot more careful in future about which account they’re logged into…
Visits to MySpace UK have halved in 6 months say sources
UK visits to MySpace have dropped from a from a peak of just under 10 million at the start of the year to around 5m as of the end of June 2010, according to a TechCrunch Europe source.
MySpace maintains the figures “aren’t accurate,” however independent measurement service comScore shows a similar decline in MySpace UK’s traffic over the past 12 months. Interestingly, Facebook is the third biggest referrer of traffic to the site.
Orkut about to fall to Facebook in India
Google-owned social network Orkut’s fortunes in India may soon be changing, as Facebook narrows the gap with the country’s most popular social network:
In May, 2010, Facebook attracted 18 million unique visitors in India, compared to Orkut’s 19.7 million (comScore). In the past year, Facebook grew 177 percent from 6.5 million Indian visitors, compared to 35 percent growth for Orkut.
By contrast, Orkut remains dominant in Brazil, “with 29 million visitors a months versus only 8 million for Facebook”. ‘Western’ social networks can sometimes run into challenges in gaining a toehold against local competitors (e.g. Facebook vs. China’s RenRen, 51 and Kaixin001), but Facebook’s growing popularity in India and Twitter’s rapid adoption in Japan suggest that this is not always the case.
Foursquare launches location layers – this is Big
Two Foursquare ‘location layer’ campaigns announced last week from the Independent Film Channel and Huffington Post signal big moves for the location-based service. The campaigns allow users to ‘opt-in’ to get news/tips/content pushed to them whenever they check in near an annotated location.
The development is culmination of several other experiments by Foursquare with partners, such as the Canadian newspaper chain Metro’s review integration in January, and the Wall Street Journal’s location-based news in April.
Social media boosts Domino’s Pizza’s UK online sales by 61.4%
NMA reports that online sales for the Domino’s have increased by 61.4% in the first half of 2010, in part down to innovative social media marketing over the past year:
Our main Facebook site has in excess of 36,000 fans and there are numerous fans of individual store sites too. In addition, we have led the way with social media initiatives such as affiliate marketing, our superfans programme and the development of a link up with Foursquare, the location-based social media site.
BMI integrates live Twitter feed onsite for city destination pages
BMI destination landing pages for cities around the world now incorporate ‘the uncontrolled madness’ of Twitter, thorough a feed dedicated to Tweets about the city in question. The Feeds are moderated for “swearing, competitors and racial slurs,” and feature alongside travel-related content like maps, tips and things to do. BMI wants to demonstrate their belief in transparency by moderating the feed as little as possible, and note they rely on an automatic filter list to automate most of it, and manually monitor sensitive destinations.
UK Government to use Facebook for ideas on cuts
The UK Government is teaming up with Facebook in the hopes of using the social network to harness ‘civic spirit’ in the country, and allow people to submit ideas for where public money might be saved. The UK is the second largest country on Facebook, with over 26 million UK users. Users will be able to get involved:
…via a ‘Spending Challenge Channel’ on its Democracy UK page. There will also be microsites specially tailored to focus on key issues open for discussion and debate among the voting public.
The move follows the previous week’s launch of the Your Freedom website which was aimed at allowing users to submit suggestions for legislation they would like to see repealed or modified.
Facebook unveils child safety ‘panic button’ (which is just an app)
Facebook has announced that it will incorporate a ‘panic button’ to the social networking site, aimed at children and teenagers to allow them to easily report abuse to the UK Child Exploitation and Online Protection Centre (Ceop).
Facebook had previously resisted adding a panic button, and its launch follows ‘months of negotiations’ between Facebook and CEOP. But as Techcrunch reports:
while a few media outlets are reporting today that it has launched [a panic button], the reality is somewhat different. What Facebook is launching is a tailor-made marketing application and campaign for a government body which till now had no presence at all on the social network. That’s quite a different thing altogether.
Bebo had previously announced adding a panic button last November (not that it did them much good).
‘One third of young women check Facebook when they first wake up’
A recent study polled the habits of 1,605 adults using social media between May and June 2010, and uncovered some interesting online habits from both men and women on Facebook. Chief among them:
- One third of women aged 18 to 34 check Facebook when they first wake up
- 21% of women aged between 18 to 34 check Facebook in the middle of the night
- 50% are happy being Facebook ‘friends’ with complete strangers
Facebook’s OpenGraph, Three Months Later
Three month’s after the announcement of OpenGraph at the Facebook F8 conference, fbLike has compiled a list of six OpenGraph use cases including CNN, Yelp, IMDB, Fandango, Levis and themselves.
In particular, the simplicity of the ‘like’ button comes into it own for Yelp, IMDB, Levis and Fandago, which allows for easy recommendations to be shared directly across a users’ new feed.
Gov websites ‘should be hubs for debate’
Simon Dickson has drawn our attention to a statement made by new Cabinet Office minister Francis Maude, in response to a parliamentary question raised by Tom Watson concerning the government’s future plans for the Number 10 and Cabinet Office websites. Maude’s short answer has some big implications on the form and function for future UK e-government sites:
The Government believe that departmental websites should be hubs for debate as well as information-where people come together to discuss issues and address challenges…
Enabling the government’s websites to facilitate debate and dialogue would be a most welcome development.
Yelp goes head-to-head with Foursquare, adds badges & Royal hierarchy
Yelp has announced an updated iPhone app, placing itself in direct competition with location-based social network Foursquare. Having previously added the ability to ‘check-in’ at locations, Yelp has now updated its app with other Foursquare-inspired features such as ‘Yelp badges’ and the opportunity for users to attain a ‘Royal’ status at locations.
As for crowning royalty, Yelp is taking a medieval approach to Foursquare’s mayorship feature. If a user has the most check-ins at a business, they are bestowed with the title of Duke or Duchess. If a user racks up enough of these titles in a specific neighborhood, they become the Baron of that area, or the King at the city level.
Social networking heats up on ‘browsing phones’, according to ComScore
According to a new study from ComScore, social networking is the fastest growing activity among people with smartphones / feature phones that offer Web browsing.
ComScore estimate that approximately 20 percent of mobile users are now accessing social networking sites via their phone, either with a dedicated app or through the mobile browser.
Yahoo! and Facebook announce site tie-up
Yahoo! struck a deal with Facebook to make it easier for users who maintain presences on both sites to share what they do across them. So what does it all mean?
The deal means that people who maintain profiles on Yahoo and Facebook can link the two pages and cross-pollinate both with one update. It will also mean that those who use Flickr, Yahoo Answers or the social site’s video and music services can pipe any media or data they create to friends who use only Facebook.
Twitter rolls out “You both follow” feature
About 10% of Twitter users have been given the chance to play with a new ‘You both follow ‘ feature when accessing the site via their web browser. “When you click on another user’s profile, you are now given a list of people you both follow.”
Over on The Wall Blog, Jennifer Whitehead notes another (perhaps more useful) use of the feature is to click on people whose profiles you DON’T follow already, so that you can see if you have friends in common: “not a mind-blowing development but useful if you see Twitter as a way to do a bit of marketing for yourself or to start conversations with people you’d like to know.”
BitchBuzz.com founder calls for rethink of blogger relations
PR Week’s video podcast sparked some debate last week on the state of blogger relations in the UK, when Cate Sevilla, founding editor of BitchBuzz.com, told the publication that she wanted PR professionals and bloggers to hold a serious discussion, rather than simply ranting about one another all the time.
It seems that (some) PR practitioners continue to miss the mark when outreaching to bloggers, and have been accused of bad pitches, not doing their research, not reading the target blog, or generally not ‘getting’ bloggers in some cases.
The call for honest and professional feedback by Sevilla is an important one, in order for the industry and this debate to move forward. “Professional bloggers and PROs need each other, so instead of ranting about one another on Twitter, we need to have a serious discussion.”
Bing’s Facebook Page Gets 400,000 New Fans in a Day Through Ad Offer in Farmville
Microsoft ran an advertising offer for Bing within Zynga’s hit game FarmVille, which according to Inside Facebook, netted Bing over 400,000 new fans to their Fan Page in a single day.
Gamers who became a fan of Bing on Facebook earned 3 Farm Cash (the virtual currency used in the game) and caused the page’s popularity to skyrocket from 100,000 to more than 500,000 fans in 24 hours. For those unfamiliar with FarmVille, the Facebook game has over 83.1 million monthly active users, and 28.7 million daily active users according to AppData.
To be sure, the tactic was wildly successful but has attracted criticism from some. Griffin Farley points out:
[the success of the incentive was] very impressive but what is the value of the fan that was bought? Sure the cash was only virtual money but don’t you want true advocates in a Facebook community? I don’t want to have to pay my loyal fans every time I want to engage the community. I want fans that want to be fans of a brand or a branded movement for the sure pleasure of being involved with a bigger community of people.
The Bing Fan Page now has over 592,000 fans. It will be interesting to see what they do with them.
UK ad industry to extend self-regulatory remit to social media
Today it was announced that the UK’s Advertising Standards Authority (ASA) are extending their self-regulatory rules for non-broadcast media (known as the ‘CAP Code’) to ensure that: “marketing communications on advertisers’ own websites and other non paid-for space online, such as in social media, comes within the scope of the code.”
As Mark Sweeney from the Guardian puts it: “the extension to the ad code will ensure that all online marketing will have to be responsible, legal, honest and truthful under the same regulations as, say, press and poster ads.
The new rules are expected to come into force during the third quarter of this year and have the backing of the whole advertising ecosystem (including us!).
Facebook and Twitter mobile users soar according to comScore
Access to social networks via mobile phone has increased rapidly in the last year, according to new research from comScore:
The study found that 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago. Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump.
Much of the growth of mobile social networking has been driven by smartphone users, as better functionality enables millions to access social networking sites via a mobile browser or dedicated apps.
It’s time for We Are Social’s Monday Mashup, a quick round up of research, news and case studies that caught our eye over the last week and we thought were worth sharing. Here’s our pick of some of the web’s finest.
Crowdsourcing advertising – can it work?
A fine post by Amelia Torode about Peperami’s decision to crowdsource their latest interactive advertising campaign. It calls into question the monetary reward being offered, the inadvertent creative role that Idea Bounty has taken in vetting a manageable number of ideas for the client to chose from, and the implications for agencies:
Maybe it just troubles me as the logical conclusion of an initiative like this is that you don’t need agencies anymore, you simply crowdsource the creative ideas cheaply and then partner with production houses.
The post kicked off a lengthy discussion in the comments section, so get a cup of tea and start scrolling. It’s worth the read.
Trouble At Twitter: U.S. Visitors Down 8 Percent In October
Twitter’s explosive growth of 1271% from October 08 – October 09 was bound to slow down eventually, but recent numbers from comScore have demonstrated that last month “the number of people who visited Twitter.com from the U.S. actually declined for the first time by 8 percent month-over-month”.
Twitter has been working furiously to make its website better by rolling out the new Retweet button, Lists, and Geolocation features. As Twitter loses ground in its home market (and Facebook keeps moving ‘further and further ahead’) the question is whether the new changes will be enough to reverse this downward trend?
LinkedIn works with Twitter, and vice versa
Last week LinkedIn and Twitter announced a partnership that allows your LinkedIn status to show up as a tweet when you set it, or for a tweet to also appear as your LinkedIn status. The rationale? “Because when you’re trying to get something done, you want Twitter and LinkedIn to work together”.
In effect, the move is meant to save you time while you promote your professional identity across the web and cut out having to login on multiple platforms to share the same status/message. And crucially, you can be selective about what appears in your LinkedIn profile i.e. you can set LinkedIn so that all your tweets appear, or only those with the hashtag #in.
SideWiki changes everything
If you haven’t been keeping up with Google’s SideWiki innovation, this post is a good place to start. PR guru Mark Borkowski considers the impact that SideWiki will have on reputation management and PR on the web.
Few people in PR, it seems, have considered the way that SideWiki will change the lives of beleaguered PR folk. In time, this tool will significantly change the way brands strategise, think and exist. SideWiki is going to challenge PR by providing the masses with the tool for the ultimate expression of people power, something uncontainable that will need constant monitoring.
A sweeping statement? Yes, but read on.
Did CoTweet just take Twitter’s business model, and future customers?
Twitter’s usefulness and exceptional growth are as legendary as its lack of revenue stream and business model. The key question here: “what happens if Twitter takes too long and third parties take over the market?”
CoTweet might be doing just that, and the startup has recently launched a paid for service to allow clients to “reach and engage customers using Twitter.” Econsultancy examines the diminishing market opportunity for Twitter, as 3rd parties like CoTweet develop direct commercial relationships with brands and advanced tools for them to manage their relationships online.
People open to marketing in social media
This is reassuring news for those who, say, work for social media agencies.
Performics conducted a survey of more than 3,000 U.S. consumers, which “comprised 100+ questions to determine how various segments of consumers use social networks in their daily lives, specifically in regard to finding out about different types of products and in relation to other media channels”.
The study found an immense opportunity for gaining customers and growing sales so long as marketers “communicate relevant messages in consumers’ language and on their terms”.
The Connected Brands Index
Last week iCrossing introduced the Connected Brands Index, some research out of the US designed to measure a brand’s effectiveness online “not just on their own properties, but also across search and social media”.
According to iCrossing, a successful online brand is made up of five key attributes – visibility, usefulness, usability, desirability, and engagement – which can be measured by looking at 65 different metrics.
This research does not tell you what the most connected brands on the web are, but looks at the top 10 global brands according to the Interbrand study and should serve as future reference for benchmarking. Download the full research here.