Here are all of the posts tagged ‘CNN’.
Visits to MySpace UK have halved in 6 months say sources
UK visits to MySpace have dropped from a from a peak of just under 10 million at the start of the year to around 5m as of the end of June 2010, according to a TechCrunch Europe source.
MySpace maintains the figures “aren’t accurate,” however independent measurement service comScore shows a similar decline in MySpace UK’s traffic over the past 12 months. Interestingly, Facebook is the third biggest referrer of traffic to the site.
Orkut about to fall to Facebook in India
Google-owned social network Orkut’s fortunes in India may soon be changing, as Facebook narrows the gap with the country’s most popular social network:
In May, 2010, Facebook attracted 18 million unique visitors in India, compared to Orkut’s 19.7 million (comScore). In the past year, Facebook grew 177 percent from 6.5 million Indian visitors, compared to 35 percent growth for Orkut.
By contrast, Orkut remains dominant in Brazil, “with 29 million visitors a months versus only 8 million for Facebook”. ‘Western’ social networks can sometimes run into challenges in gaining a toehold against local competitors (e.g. Facebook vs. China’s RenRen, 51 and Kaixin001), but Facebook’s growing popularity in India and Twitter’s rapid adoption in Japan suggest that this is not always the case.
Foursquare launches location layers – this is Big
Two Foursquare ‘location layer’ campaigns announced last week from the Independent Film Channel and Huffington Post signal big moves for the location-based service. The campaigns allow users to ‘opt-in’ to get news/tips/content pushed to them whenever they check in near an annotated location.
The development is culmination of several other experiments by Foursquare with partners, such as the Canadian newspaper chain Metro’s review integration in January, and the Wall Street Journal’s location-based news in April.
Social media boosts Domino’s Pizza’s UK online sales by 61.4%
NMA reports that online sales for the Domino’s have increased by 61.4% in the first half of 2010, in part down to innovative social media marketing over the past year:
Our main Facebook site has in excess of 36,000 fans and there are numerous fans of individual store sites too. In addition, we have led the way with social media initiatives such as affiliate marketing, our superfans programme and the development of a link up with Foursquare, the location-based social media site.
BMI integrates live Twitter feed onsite for city destination pages
BMI destination landing pages for cities around the world now incorporate ‘the uncontrolled madness’ of Twitter, thorough a feed dedicated to Tweets about the city in question. The Feeds are moderated for “swearing, competitors and racial slurs,” and feature alongside travel-related content like maps, tips and things to do. BMI wants to demonstrate their belief in transparency by moderating the feed as little as possible, and note they rely on an automatic filter list to automate most of it, and manually monitor sensitive destinations.
UK Government to use Facebook for ideas on cuts
The UK Government is teaming up with Facebook in the hopes of using the social network to harness ‘civic spirit’ in the country, and allow people to submit ideas for where public money might be saved. The UK is the second largest country on Facebook, with over 26 million UK users. Users will be able to get involved:
…via a ‘Spending Challenge Channel’ on its Democracy UK page. There will also be microsites specially tailored to focus on key issues open for discussion and debate among the voting public.
The move follows the previous week’s launch of the Your Freedom website which was aimed at allowing users to submit suggestions for legislation they would like to see repealed or modified.
Facebook unveils child safety ‘panic button’ (which is just an app)
Facebook has announced that it will incorporate a ‘panic button’ to the social networking site, aimed at children and teenagers to allow them to easily report abuse to the UK Child Exploitation and Online Protection Centre (Ceop).
Facebook had previously resisted adding a panic button, and its launch follows ‘months of negotiations’ between Facebook and CEOP. But as Techcrunch reports:
while a few media outlets are reporting today that it has launched [a panic button], the reality is somewhat different. What Facebook is launching is a tailor-made marketing application and campaign for a government body which till now had no presence at all on the social network. That’s quite a different thing altogether.
Bebo had previously announced adding a panic button last November (not that it did them much good).
‘One third of young women check Facebook when they first wake up’
A recent study polled the habits of 1,605 adults using social media between May and June 2010, and uncovered some interesting online habits from both men and women on Facebook. Chief among them:
- One third of women aged 18 to 34 check Facebook when they first wake up
- 21% of women aged between 18 to 34 check Facebook in the middle of the night
- 50% are happy being Facebook ‘friends’ with complete strangers
Facebook’s OpenGraph, Three Months Later
Three month’s after the announcement of OpenGraph at the Facebook F8 conference, fbLike has compiled a list of six OpenGraph use cases including CNN, Yelp, IMDB, Fandango, Levis and themselves.
In particular, the simplicity of the ‘like’ button comes into it own for Yelp, IMDB, Levis and Fandago, which allows for easy recommendations to be shared directly across a users’ new feed.
Today’s Monday Mashup coming at you with the help of Melina Hägglund. Let’s get to it.
Hot off the press: Twitter announces @anywhere platform
In his keynote at the South by Southwest festival in Austin today, Evan William (@ev) has announced a new platform, called @Anywhere:
The service will add a range of functionality, such as allowing users to login to third-party websites using their Twitter account – similar to Facebook Connect – and to follow a columnist on Twitter, for example, by clicking on their byline.
Twitter will be launching @anywhere with several major websites, including Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube.
CNN says Facebook is its biggest rival
Although Fox News is currently beating CNN as the most-watched cable news network in the US, CNN’s president Jonathan Klein considers its main challengers not to be rival TV news stations, but social networks like Facebook and Twitter. Speaking at the 2010 Media Summit in New York, Klein said:
I’m more worried about the 500m people on Facebook versus the 2m on Fox. The people you’re friends with on Facebook or the people you follow on Twitter are trusted sources of information. Well, we want to be the most trusted name in news. That’s a challenge and we have to rise to that challenge.
Though the average number of primetime viewers has shrunk for CNN over the years, they maintain a very strong online presence.
With recent data from Hitwise showing that Facebook is the fourth-biggest source of US traffic to news sites (behind Google, MSN and Yahoo!), it’s easy its easy to see why Facebook might be keeping CNN up at night.
Twitter, Facebook and Geolocation
The big thing at SXSW this year has been geolocation, and sure enough, Twitter rolled out their geolocation function on twitter.com ahead of this year’s conference. While it’s been possible to access geolocation through Twitter’s API since November last year, only now is it being integrated into Twitter.com for tweets tagged with a location. That said, the integration doesn’t appear to have lasted too long, and it looks like Twitter has just turned off the location functionality. Hopefully we will see it back up again soon.
When you share your location with others or add a location to something you post, we treat that like any other content you post.
Facebook vs. The Daily Mail
“The Daily Mail and Facebook are at war, with new media accused of failing to protect children – and old media in the dock for shoddy journalism”. So read the opening paragraph written by Rory Cellan-Jones of the BBC where he recapped a high profile battle between one of Britain’s most influential daily newspapers and the world’s most popular social network.
Last week The Daily Mail featured a ‘ghosted’ article by a child-protection expert Mark Williams-Thomas with the headline “I posed as a girl of 14 on Facebook. What followed will sicken you.” In the article, it was claimed that Williams-Thomas attracted sexually motivated messages from series of men when he posed as a teenager on Facebook.
The only problem, however, was that this experiment was not actually conducted on Facebook at all but another unnamed social networking site.
The Daily Mail has since amended the web article, and made a rare concession by printing an apology on page 4 of the paper. It remains to be seen whether Facebook will take legal action for the “false and defamatory statements in the article”, which it had threatened to do when this story first broke.
Sky creates first head of social media position
In a move that demonstrates its social media savvy, Britain’s biggest spender on digital advertsing, Sky, has announced that it is seeking its first head of social media in its marketing team.
The lucky person who steps into the job will be responsible for all social media activity in its brand marketing department and encouraging audience engagement. A Sky spokesman said: “The aim of this position is to offer an in-house specialist to develop digital strategies alongside above-the-line planning”.
Very nicely timed with the announcement by CNN’s President that he’s more worried about social networks than FOX, the first video installment of a unique Facebook documentary called Goa Hippy Tribe has been released.
Goa Hippy Tribe is using Facebook in a number of ways: as subject matter (in particular the re-connection of the eponymous Goan Hippies via the social network); in part for research, production and content, and also as a platform for marketing and distribution.
Whilst the story behind the film itself highlights the role that networks such as Facebook play in creating new stories for documentary to cover, what’s really interesting is the way Facebook is being used to shape the content and format of the work.
The filmmaker, Darius Devas, has been interacting with the community of people who were part of the scene in Goa as he makes the film, not only shaping the way the film evolves, but building a community that is a part of the filmmaking process.
Interviews and other items of ‘micro-content’ have been posted over time, sparking conversations, building shared connections between the audience and involving everyone in the journey of the filmmaker and the film. There’s even a lively discussion on a separate Goa Hippy Tribe Group page considering the role of Facebook as an enabler, versus the inevitable privacy concerns when old photos and stories are made public.
This kind of collaboration would not previously have been possible, and it’s a particularly effective way of increasing the emotional involvement of the audience, who will be more likely to share links and recommend the film to their friends, especially as Facebook provides the means to easily do so.
All of this starts to change the way we think about broadcast. This project has an obvious community interested in the subject, but there are just as many niche audiences outside of hippies in Goa. As CNN’s President, Jonathan Klein puts it: “The people you’re friends with on Facebook or the people you follow on Twitter are trusted sources of information.” As these “trusted sources” – our friends – become our audience(s), and we involve them the narrative of our own status updates, the relevance and role of the one-way broadcast media comes into question.