Here are all of the posts tagged ‘Carphone Warehouse’.
Forrester have just released ‘The Practicalities Of European Social Media Marketing’, a report written by Rebecca Jennings who’s based here in the UK.
She covers a variety of different social media marketing programmes in the report, from Daimler’s corporate blog in Germany to Guy Stephens’ work at Carphone Warehouse in the UK. She also highlights the work we’ve being doing for the last 10 months in the UK, Germany, France, Italy and Spain for Ford on the This is Now campaign.
You can find out more about the report over at The Forrester Blog For Interactive Marketing Professionals. And thanks Rebecca – we really appreciate it!
They’re also not the sort of company you would immediately assume would be ahead of the curve in terms of social media – they’re the world’s largest multi-channel home electronics retailer (similar to Currys or Comet in the UK) who have recently made moves into Europe with the acquisition of 50% of Carphone Warehouse’s European stores (and with rumours they may go further than that).
It’s also worth finding out more about Best Buy Connect, Blue Shirt Nation (a community for Best Buy Employees), how they use customer reviews, their recently launched API and looking at how they use their own forums and Get Satisfaction to support their customers.
Let’s finish with a 4 minute video looking at Best Buy’s internal use of social media followed by a 20 minute interview with Best Buy’s CEO Brad Anderson talking about the issues in detail: