Here are all of the posts tagged ‘blogs’.

The search for Team Volcanicity is on!

by Amy Hambridge in News

Are you a spontaneous type who thrives on adventure and new experiences? A self-confessed social media addict who loves taking and sharing photos too? Well, you’d better listen up!

Volvic are on the hunt to find top-class, naturally bursting with life Content Creators to form part of Team Volcanicity 2013.

Team Volcanicity: The search is on...

As you may have read in Marketing, we’ve recently launched a facebook app for Volvic UK which allows fans to apply to become part of the 2013 team who’ll be responsible for bringing ‘moments of Volcanicity’ to the masses, by capturing photos and sharing the scoop from festivals, gigs and trips up and down the country live on the Volvic UK facebook wall.

Team Volcanicity Facebook App

Those lucky enough to be selected will be supplied with a state-of-the-art camera plus funding towards adventures, or, exclusive access to some of the hottest gigs and events of the year.

To enter, fans simply have to upload a photo which expresses their Volcanicity along with a short description of what their idea of the best 2013 ever would be.

Entries are being accepted up until midnight on Friday 8th February (so if this is your thing, there’s still time to enter!).

In order to drive as much reach and engagement of the campaign as possible, Volvic are asking facebook fans to vote on their favourite competition entries. Those who vote will be entered into a weekly prize draw to win a Red Letter Day voucher so that they can choose an awesome Volcanicity experience of their choice.

Voting closes at midnight on Thursday 14th February and the top 5 entrants with the highest number of votes will be fast tracked to the next stage in the selection process, by-passing the judges. The remaining finalists will be selected based on the amount of Volcanicity expressed in their entry photo, in addition to whether the description of what their idea of the best 2013 is catches the panel’s attention.

Volvic are asking their Facebook fans to vote on their favourite entries

One of the challenges which was put to us before launching this campaign was to make sure we help Volvic’s facebook fans to understand what ‘Volcanicity’ actually is…and because we love a challenge, we gladly accepted it. The output?  Well, from the beginning of this year, not only did we ensure the facebook content was actively engaging fans with light-hearted ‘Volcanicity’ related games and updates, but we also reached out and secured 3 influential bloggers, who already demonstrate Volcanicity on their blogs, to introduce to the Facebook community as Team Volcanicity’s Founding Members

Guess the word: Volcanicity Game

We’ve already started sending our Team Volcanicity Founding Members on trips and adventures to capture content to share on the Volvic UK facebook page.  We’ve been posting their content daily to firstly build buzz around the types of activities and events fans could take part in if they’re selected as part of the final team and, secondly, to demonstrate the sort of content we’re looking for from our entrants.

Introducing the Founding Members of Team Volcanicity

The quality of the entries so far have been really promising – there are definitely people out there who are already capturing moments of Volcanicity as part of their every day life, and it’s these people who are likely to be winning their ticket to the next round in the selection process.

What’s really exciting about all of this, is that finding the team is just the beginning for Volvic. The big idea behind the campaign is to be one of the first brands to put the Facebook content in the hands of the fans.

As we know, Facebook is pushing brands to deliver content that’s as relevant as the status updates we see from our friends. Ultimately, Team Volcanicity will become the page’s Community Managers, so that the content which is posted is much more likely to resonate with their peers and drive engagement.

The launch of the Team Volcanicity campaign has been a great kick-start to the year for Volvic – be sure to check out the Volvic UK page over the next few weeks to see who makes it into the final Team and follow their adventures as they bring Volcanicity to the masses.

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We Are Social’s Monday Mashup #55

by Jaime Novoa in News Google+

Americans of all ages turn to the Internet to get their news
A recent study from the Pew Research Center shows that the Internet is the main source of news for 41% of American adults, surpassing newspapers and getting closer and closer to the power of television as a news source. This data confirms a trend that has been visible for at least ten years – that more and more adults turn to the Internet for both national and international news.

But what’s particularly interesting – and new – is that the research shows that in 2010, the 18-29 demographic used the internet as its main source for catching up on the news, ahead of TV:

Corporate Blogs are still relevant
A survey covered by eMarketer shows that nearly a quarter of Fortune 1,000 companies have a corporate blog. The survey examined the reasons these companies maintain blogs:


MySpace to limit their international operations
Things aren’t exactly rosy for MySpace at present. The company, which was acquired by News Corporation in 2005 for US$580 million, is set to limit its international operations by announcing a major restructure, according to The Telegraph.

After layoffs that took place a few months ago, MySpace’s international presence extends simply to offices in London, Berlin and Sydney with roughly 150 employees combined. But with this evening’s news that much of the London office will close – leaving just a ‘skeleton’ staff – it’s clear that they’re not really backing the relaunch of the site; indeed, what’s far from clear is what the future of MySpace actually holds.

LinkedIn to go public in 2011?
According to Reuters, the social networking site LinkedIn plans to go public in 2011, although a spokesman for the company said “an IPO is just one of many tactics that we could consider” in the future.

However, news from Silicon Alley Insider doesn’t bode well – they claim that LinkedIn’s ads are not working at all well for marketers, with examples of ads with an average cost per click of $14.89 and very small conversion rates.

Facebook’s revenue figures and 750 million photos over NY weekend
This has been one of the stories of the week. Is Facebook valued too high or even too low? There are opinions across the spectrum, but what is clear is that its business is generating huge revenues. According to documents distributed by Goldman Sachs, Facebook generated $1.2 billion in revenue in the first nine months of 2010 and is expected to keep growing in the next fiscal year.

Talking of years, this one started well for Mark Zuckerberg and co, with almost 750 million photos being uploaded to the site over the New Year’s weekend.

Twitter starts 2011 with a new record
That’s right. Even though we are only 10 days into 2011, Twitter has already started making headlines and breaking records that seemed unbreakable. As published on the Twitter Blog a few days ago, minutes after midnight in Japan on January 1st the company set a new record with 6,939 Tweets sent per second.

This is partly because of the huge growth in mobile for the company – Twitter CEO Dick Costolo revealed at CES that 40% of all tweets come from mobile devices, up from 20-25% a year ago.

To see how Twitter was affected by the New Year, just look at Twitter’s visualisation of how it was slowly brought in around the world.

Why is Quora growing so fast?
Quora, the Q&A service created by Facebook’s former CTO, was founded in June 2009. But it wasn’t until recently that it started gaining traction in the online world and making the rounds of Twitter and several very important blogs. So, why did it take the site more than a year to become “popular” as it doubled its normal activity in the month of December?

Sysomos tried to address this by pointing out the associated spike in social media mentions (especially on Twitter), but also confirming the importance of TechCrunch in the site’s growth.

In spite of the huge number of new registrations, at We Are Social the jury is still out on Quora – with some finding it useless, a point epitomised by this satirical site.

Citibank goes to Twitter
Banks, over the years, have been reluctant to get involved in social media. But at least Citibank has decided to give it a try and start responding to those not happy with their service on Twitter. The man behind the account? None other than Frank Eliason, the who ran the famous @Comcastcares account.

‘Foursquare’ your meal and win a dinner for two
Remember the new photo support that was added to Foursquare in recent weeks? Well, Olive Valley, a restaurant in Brooklyn, has seen an opportunity and has started the first foursquare-based photo contest. Customers are encouraged to take photos of their meals and share them via Foursquare’s check-in system. The best ones that are submitted will win a dinner for two.

Ryan Babel charged for Twitter post
In what is to our knowledge a first, Ryan Babel has been charged by the FA for posting a mocked-up picture of referee Howard Webb in a Man United shirt on Twitter, following Liverpool’s defeat to Man United in the FA Cup 3rd round. This was in spite of later removing the post from Twitter. But it’s hard to sympathise with Babel when it was his dive which meant Arsenal were eliminated from the Champions League in 2008. What’s the Dutch for ‘what goes around, comes around’?

Where did all the spam go?
According to the BBC, spam e-mail levels have been falling dramatically since August, and especially since December.

There is no certain explanation for this unusual situation, but experts agree that this does not mean spam is over – spammers might well simply be targeting new services, such as Twitter and Facebook…

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7 harsh realities in social media

by Robin Grant in News Google+

Bart De Waele with some excellent home truths for social media:

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Strategy is the key

by Cristina Aced in News

Cristina Aced, a freelance journalist and consultant from Barcelona who wanted to know how a social media agency works in London, has spent three weeks with us here at We Are Social. She shares her point of view on the questions brands should ask themselves when embracing social media.

Should a company have a blog? Well, I’d reply: “It depends”. I usually say that it’s not a must to have a corporate blog (or a corporate Facebook profile, i.e.). It makes no sense that a firm has all these 2.0 tools if they are only a tactic. Of course, I think it’s important to monitor social media, in the same way firms follow what happens in mass media, but I defend they don’t have to create a blog just for the sake of it (as we explained in this study published in 2007). Web 2.0 is more than a fad; it should be part of an overall business strategy. The key questions firm should answer are: why do we want a blog?, what are our aims?, how can we integrate it with our strategy?

Yesterday, I was listening to a Spanish radio programme called “L’estiu en un blog” (Summer in a blog, COMRàdio), and they were talking about corporate blogs and how companies use them. They spoke about social media agencies and they quoted We Are Social as an example of best practice. It’s cool to hear the local radio in your hometown speaking about the international agency where you are spending a few weeks :) (The podcast is available here, but only in Catalan).

Some colleagues ask me if the way of working in social media here in London is different to Spain. I think processes are very similar: the research, the same tools for social media monitoring etc. However, the critical point is strategy. Here, in London, both agency and clients rely on (and believe in) strategy. In Spain, there are professionals able to formulate a social media strategy, but clients still don’t understand the meaning of this. Most of them consider Web 2.0 as just as another tool. That’s the problem. I think I’ll miss the willingness to learn and to understand the new reality that clients have here in the UK. I like the way We Are Social works: brainstorms, working as a team, but most of all, their strategic approach.

I love this 2.0 philosophy, this conversational way of doing things. We Are Social really is a conversation agency, just as they define themselves. It’s my last day here, but the conversation will go on, as the internet breaks boundaries of time and space. Welcome to the age of conversation…

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We’re in the charts

by Robin Grant in News Google+

Advertising Age, the 79 year-old journal of record for the US advertising industry, is perhaps not the institution you’d expect to be running the undisputed chart of the world’s top advertising and marketing blogs.

Called the Ad Age Power 150, it actually consists of over 1000 blogs, with a robust methodology and rather strict entry criteria. One of the criteria is that your blog has been running for over six months, so although its seems longer since we first posted here, we only became eligible last month – but we’re pleased to say that when we did, we went straight into the top 150.

The observant among you will have spotted the orange crest that appeared a few weeks ago underneath our Flickr stream over there on the right, where you can see our position in the charts updated daily.

We’re also very proud that we’ve also entered the list of the UK’s top marketing blogs, which is based on Ad Age’s data, at no. 11.

In both instances, we’re delighted to be in such great company…

Update: We’ve also entered the Ad Age Power 150 European top 100 blog ranking in 19th place, and the Plannersphere Top 20 in 5th place.

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