Here are all of the posts tagged ‘Australia’.
Allow me to introduce Julian (julianward) the Managing Director, and myself, Heather (likeomg) the Strategy Director of We Are Social here in Sydney. We’re looking forward to meeting you and having a chat about what’s happening in social media in Australia, the Asia-Pacific region, and the rest of the world.
Although the last few months have been busy with plenty of early morning and late night Skype calls between Sydney and London (and I’m certain there will be many more to come), the genesis of Sydney office was, appropriately enough, based in social media.
I first met Nathan at Twestival last year, here in Sydney, when We Are Social first came on my radar. From then I’ve been watching with interest and a certain amount of jealousy as the team did amazing work in Europe… and now I’m lucky enough to be a part of that team. That’s pretty exciting stuff, if you ask me.
Julian met Nathan during his time in London, and through many social occasions become friends. Yet it was social media that kept them connected, personally and professionally, when Julian moved back to Australia.
It’s a unique country we live in; we are geographically isolated, yet now so incredibly connected to the rest of the world – and each other. There are plenty of theories about why Australians have adopted platforms such as Facebook more avidly than other countries, but really the answer is pretty simple: we are social.
One of the eternal questions you hear asked about Twitter, especially by those who don’t use it themselves, is ‘Why?’
Of course, there’s a myriad of different answers, but these two films come close to answering the question.
The first was put together by Christian Payne (@Documentally) and Matt Rawlinson (@Barnstormed) from vox pops they conducted at a gathering of Twitterers in London in September last year – the first ever Twestival:
If you feel like doing some anthropological fieldwork of your own, you’ll be glad to know that Twestival has gone global – on the 12th February there will be local Twestivals all around the world, bringing together Twitterers for an evening of fun and to raise money and awareness for charity: water.
We’re going to be at three of them ourselves – we’re organising the Paris Twestival, which we’re confident is going to be one of the biggest and best, Nathan is helping out with Sydney’s and what’s left of the team will be partying hard here in London.
While I’ve got your attention, why not have a look at the last set of stats on Twitter usage in the UK, see Chris’ commentary on why the British tabloids are so hostile to Twitter or follow me on Twitter…
Update: Drew Benvie on the new generation of Twitter users, an interesting memo from The Pew Internet & American Life Project on Twitter and status updating and the answers the Guardian got to the question What do you use Twitter for?