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We have 10 offices across 5 continents and help brands like adidas, Beats by Dre, Tesco, Mondelēz, Intel, Heinz, Expedia, Netflix and HSBC.
If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700 or drop us an email.

Mobile is now more engaging than desktop

by Stephanie Weise in News

comScore has produced an infographic which captures mobile audience behaviours across smartphones and tablets, showing how Brits are using their devices.

The research shows that mobile now accounts for 56% of all time spent on the Internet, compared to desktop’s 44%. A large proportion (81%) of time on mobile is spent using apps, with Google sites (91% reach), Facebook (86% reach) and BBC sites (77%) coming out on top.

In fact, social media use now accounts for just under a third (31%) of all time spent on mobile, significantly higher than entertainment and games, with 14% of time spent each.

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We’re proud to be shortlisted at Cannes

by Robin Grant in News Google+

Cannes Lions

It’s been a big year for We Are Social, and we haven’t even hit the halfway point yet. So far, we’ve picked up multiple awards both for our work and for our overall performance as an agency, we’ve started working with a number of great new brands and we’ve continued to grow and expand our global footprint with recent office openings in San Francisco and Shanghai.

Today we received even more fantastic news, with four shortlisted entries in the Cyber categories at Cannes Lions, the world’s biggest creative communications festival, with work from both our London and Paris offices.

Hello Play for BNP Paribas, a unique service that revolves around allowing users to fund music projects while listening to the music they love, is shortlisted twice, for both Engagement Platform and Financial Services.

The campaign has already picked up some great recognition, including Gold in the Social Media category at the Trophées du Marketing and was winner in the Innovative Digital Service category at Grand Prix Stratégies du Digital. And it’s still ongoing, with more than 35 musical projects fully funded so far – and more to come!

We’re also in contention for our multi-award winning work with adidas at the 2014 FIFA World Cup, which picked up Gold in Best Use of Social Media and the overall Grand Prix in the Sports Marketing category in the Cristal Festival late last year.

With #allin or nothing, shortlisted in Response/Real time, adidas came at the tournament social-first and stole the show, significantly out-performing other sponsors and competitors to become the most talked about brand at the World Cup.

Lastly, @brazuca, adidas and We Are Social’s campaign to bring the 2014 World Cup ball to life on Twitter, has been shortlisted for Community Building/Management. @brazuca has already picked up a Silver in Best Digital-Led Campaign at the prestigious Creative Circle Awards and was the winner in the Sports category at the International Shorty Awards; it’s a world-class campaign, transforming perceptions of adidas’s hero World Cup product.

The recognition of our work, alongside the a number of other amazing, socially-led campaigns at Cannes this year just shows the growing importance of putting social thinking at the heart of brands’ marketing strategies. We’re looking forward to helping more of our clients produce first-class, industry defining work like this in the future.

Earth, according to Cannes Lions

by James Nester in News

ALL

I’m so excited to be in Cannes, judging the Cyber category this week. Ask anyone in adland, this is one of the most exciting festivals on Earth. And winning a Lion is one of Life’s Greatest Achievements.

But there’s always a lot of talk about which countries perform best. So, as you may have read in Adweek or Campaign, we’ve created ‘Cannesogram’ to settle those debates once and for all.

This clever interactive map skews country sizes and colours based on Lions success over the last decade – so the bigger and redder the country, the more successful it has been. It’s fascinating to see how the creative landscape has changed. And it’s also revealing to see that different countries consistently own different categories.

You can explore any year and drill down into the various categories. We’ll let you have fun fiddling and drawing your own conclusions. But here are some patterns I’ve noticed:

Cyber is consistently dominated by US, Europe and Japan, while film is a category the UK rules, alongside the US.

CYBER

FILM

Direct seems to swing from country to country each year – no single country dominating

DIRECT

Outdoor is ruled by Brazil, with Europe also performing consistently. But this category is particularly notable for the frequent underperformance of the US. Does no one go outside in the US?

OUTDOOR

PR – Europe and the US have been doing well in this relatively new category.

PR

As for Radio – South Africa, you are mightily bulbous. Congrats.

RADIO

The rest of this week, I’ll be sifting through hundreds of entries from around the world. I can’t wait to find the campaigns that’ll put countries on the map this year.

For a more detailed look at the global creative landscape, visit We Are Social’s Cannesogram here.

We Are Social’s Monday Mashup #264

by Nick Mulligan in News

Brands are getting more social engagement than ever
People are engaging with branded content more now than ever before. Analysis of over 100,000 brands by social analytics firm, Sharablee, found that engagement with branded content in the US rose 52% between Q1 2014 and Q1 2015. The study, which took into account Facebook, Twitter and Instagram, concluded that this increase owes more to the number of interactions per post than it does to the total volume of content.

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Social customer service is still below par
Research from Socialbakers that came out last week has found that four in five questions to US companies on Twitter go unanswered. Tut tut. Facebook fared better in that study, with 60% getting a response, but that was contradicted by a study from Locowise. The company found that 87% of Facebook posts on brand pages went unanswered. Even louder tut.

Social media professionals cite ROI measurement as biggest challenge
Measuring ROI remains the biggest issue for companies using social media for marketing, according to Simply Measured and TrustRadius. At every size of company surveyed (1-50 employees, 50-1,000, 1,000+), ROI measurement was the biggest challenge of executing social campaigns. We can totally help you with that, guys.

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Facebook to order News Feed by time spent on stories
Here’s a sentence I type a lot: Facebook is making changes to its News Feed. This time, it’s based on how long you spend reading a post compared to others. The more time you spend, the higher up similar stories will appear. Here’s the thinking, according to Facebook software engineer, Ansha Yu:

We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that content was relevant to them

Facebook Moments looks to unearth phone photos
Facebook has released a new app, called ‘Moments’, for iOS and Android, which helps you organise the hundreds of photos you’ve left on your phone. Using face recognition technology, Moments scans your phone for any images that feature your friends and allows you to sync these to the relevant people with a couple of taps. Nobody’s tagged me in anything yet, but that’s totally cool. I’ve got loads of friends. It’s only a matter of time.

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Twitter now autoplays videos and GIFs
Autoplay video is an increasingly common phenomenon in social, so it’s no surprise that Twitter has got in on the act. Both GIFs and videos will now autoplay on the network – for the latter, you enable sound by clicking on the clip. It’s good news for brands, especially as the network has announced a 100% viewability rule for ads, meaning that you only pay for a video ad if it’s 100% in view of the user.

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Twitter adds product pages and celebrity collections
Twitter is looking to get more shoppable and has added product pages to support its Buy button. Each one includes multiple tweets, product information and the button itself, as you can see in the below example. The network has enlisted the help of celebrities to promote the move, with ‘collections’ of product pages from the likes of Demi Lovato, LeBron James and the Captain of the USS Enterprise himself, William Shatner.

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Twitter ready for revamp with Project Lightning
Twitter has revealed its plans for the future to Buzzfeed, which involve complete renovation of the platform. ‘Project Lightning’, as it’s been named, is Twitter’s attempt at event-based curation. A revamped Twitter will feature a set of pages about current events, each of which will include instant-load photos and videos, curated by a dedicated editorial team. The content can then be embedded on pages across the web.

Wired has published a piece about what this might mean for Twitter, focussing on the platform’s key function: helping people find out what’s happening. The move could make the network more user-friendly and accessible, allowing it to better fulfil that purpose to a whole host of new users.

Snapchat tests branded geofilters
Snapchat is turning its geofilters into an ad unit. McDonald’s is the first brand to test the feature, paying the network to include a branded geofilter, which Snapchatters can add to images taken in any US McDonald’s outlet.

Pinterest updates search and adds verified users
Pinterest has updated its search feature, making it easier to locate individual users and boards. Pinners and boards are now shown separately from topics, while the new ‘verified users’ feature adds a red tick next to such accounts.

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LinkedIn tests Groups, LookUp and new messages
LinkedIn is testing three new features: Groups, LookUp and a messaging overhaul. The first two are apps; Groups will alert users when messages are posted to groups they belong to, LookUp will allow them to more easily find their coworkers. As for messaging, the network is looking to streamline messages for easier communication on all devices. It’s not yet clear when any of these features will become available, or indeed if all of them will.

Drumstick sponsors Periscope streams for Summer Solstice
Nestle’s Drumstick, an ice cream brand, ran the first ever sponsored Periscope streams, in line with the Summer Solstice. A number of influencers posted streams on their own channels, including the hashtag #ad, which were supported by promoted tweets from Drumstick.

Wendy’s livestreams on YouTube
Fast food chain, Wendy’s, ran a livestreaming YouTube event with online celebrities Rhett & Link, to promote its new summer drinks menu. The two were able to chat with fans in real time, a move that proved incredibly popular. In fact, it was possibly too popular – the site reportedly had issues, due to the number of people trying to use it.

Wimbledon to create content for Periscope and Snapchat
Wimbledon will be creating content for Periscope and Snapchat during this year’s championships, focussing on capturing ‘unique moments’. Spectators, however, will be discouraged from using Periscope at the event, due to the potential issues with using phones by the court, such as blocking others’ view and, of course, pulling viewers away from TV coverage.

Mountain Dew autopours on Twitter
Mountain Dew has become one of the first brands to take advantage of Twitter’s autoplay feature, posting a set of GIFs that automatically pour a drink into someone’s mouth. As they’re embedded here, they won’t autoplay – you’ll need to click on each one.

We Are in Cannes!

by Sandrine Plasseraud in News Google+

Cannes Lions

As celebrations of international creativity become more and more focused on digital marketing, Cannes Lions has become an essential event for We Are Social to attend.

Not only will our Creative Director James Nester be member of this year’s Cyber jury, but we are also taking this opportunity to bring together our global teams with Robin Grant, Global Managing Director and co-founder of We Are Social, attending the Festival, along with the Managing Directors of our British, Brazilian, Italian, and French offices, and other members of our senior team globally.

So if you’ll be on site and would like to meet up with any of our team, give us a shout on Twitter or email us. For French speakers, meet our Paris team at the AACC French Camp, taking place at Le Goéland beach.

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We look forward to seeing many of you next week in what I’m sure will be a Cannes Lions to remember!