Here are all of the posts in the ‘News’ category.
Twitter continues to grow in the US
Twitter’s user base in the US is growing and, as of 2013, accounts for 17.6% of US internet users, expected to rise to 19.2% in 2014. Growth is slowing, however, with 2014′s expected user increase just 11.6% compared to 2013′s 19.4%. Users are maturing, too; a higher percentage of 25-34 year olds than teenage internet users are on Twitter; by 2018, 35-44 year olds will also outnumber teenagers.
Facebook decreases reach for status updates
Edgerank Checker has analysed the reach of Facebook plain-text status updates, concluding that there has been an average 40% decrease between 7th January and 4th February this year, from 18% to 11%. Video posts now have the biggest reach, followed by status updates, while users engage most with photos.
Tagging other Facebook pages can increase reach
It’s not all bad news for Facebook reach, though. Now, when one page tags another in a post, that update may appear in the newsfeeds of those who already ‘like’ its subject. See the post below, in which a Facebook user who ‘likes’ NBA star Dwight Howard is exposed to content from Bleacher Report, in which Howard is tagged.
Facebook pages can edit past updates
Facebook has made it possible for more pages to edit their updates, with the feature now available to all verified pages, as well as some others. There is as yet no known date for a universal rollout.
Facebook puts an end to email
Facebook has put an end to its email offering, officially disbanding the service after acquiring WhatsApp. The feature, introduced in 2010, provided users with an @facebook account, but it proved unpopular. For those who weren’t aware of the feature… well, precisely.
Promoted accounts to appear in Twitter search
Twitter is featuring promoted accounts in search, alongside recommendations of who to follow when users enter certain terms. The network will automatically decide which queries are appropriate, based on advertisers’ targeting decisions.
LinkedIn updates ‘Who’s viewed your profile’
LinkedIn has significantly updated its ‘Who’s viewed your profile’ section. Where users previously saw just names, they will now be treated to analytics, including industry and job title, as well as tips on how to increase the number of views your profile receives.
LinkedIn expands in China
LinkedIn has has launched a Simplified-Chinese language beta site branded “领英”, a joint venture with Sequoia China and China Broadband Capital in a bid to expand its offering in China. Cleverly, the site integrates with Sina, Tencent and WeChat. This means that LinkedIn is now available in 22 different languages worldwide.
WhatsApp to introduce voice calls
WhatsApp, Facebook’s recently acquired messenger service, is set to launch voice calling on iPhone and Android by Q2 this year. The feature will eventually expand to other devices, and will reportedly be free for at least a limited time.
Line opens sticker marketplace to all, introduces voice calling
Japanese-based messenger app, Line, is opening its sticker marketplace to all designers and companies from April. This could be a significant move, as stickers currently account for 20% of Line’s revenue, despite being available to partners only. Like WhatsApp, Line is also launching a voice-calling service, which will be released first in the US, Japan, Mexico, Spain, Thailand and the Phillipines.
Updates to Google+ for iPhone and Android
Google+ has completely revamped Hangouts for iPhone and iPad, such that the feature now resembles mainstream messaging apps like WhatsApp. Changes include reorganised tabs (Hangouts, Favourites and Contacts), as well as the ability to send videos, stickers and locations.
It’s not just iOS that received updates, though; photo-editing for Android has changed, too. Along with new filters and creative tools, there is increased ‘cloud’ integration, so users can access and edit all their photos from any device.
Snapchat could look to college students
College students could be the key to Snapchat’s success, with 77% of the demographic using the app at least once per day. Of those, 45% said that they would open a snap from a brand they’d never heard of, the number rising to 73% for already-known brands.
McDonald’s joins Snapchat
Talking of brands on Snapchat, a particularly large one has just got involved: McDonald’s. The fast food chain told its Twitter followers about its Snapchat plans, and has since shared several snaps, some including brand spokesperson and basketball star, LeBron James.
Apple begins to embrace social
Apple has launched a Tumblr to promote its iPhone 5C, complete with four different 15-second videos. The move comes as something of a surprise, considering Apple’s historical reluctance to engage in social media.
Boots hosts live-streamed Facebook tutorial
UK high street retailer Boots hosted a 90-minute live-streamed tutorial on its Facebook page last week. The session, directly from the brand’s Nottingham store, contained hair and beauty tips, and was dubbed ‘Feel Like New Live’.
American Idol announces partnerships with Facebook and Google
Reality TV programme American Idol announced partnerships with Facebook and Google last week. The former is set to host ‘live visualisations’, which will “bring a new dimension to the viewing experience and enhances the connection fans have with the show”. Fans will also be able to vote directly via google.com.
Manchester United and Google’s ‘Front Row’
English Premier League club Manchester United has partnered with Google to create ‘Front Row’. By using Google+ Hangouts, the club will be able to show the faces of participating fans on pitchside ad hoardings during the 16th March derby game against rivals Liverpool.
The Oscars and social media
Last night’s Oscars, like any big award shows, generated a lot of Twitter chat, with over 7 million mentions of the hashtags #oscars and #oscars2014 on the platform. A few moments proved particularly popular on social, including a photobomb by Benedict Cumberbatch and Leonardo DiCaprio missing out on an award. However, the clear winner was a star-studded selfie by host Ellen DeGeneres.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
The post took just 40 minutes to become the most retweeted of all time, outdoing Obama’s ‘four more years’ from 2012. It turned out to be a well thought-out piece of product placement from Samsung, whose Note 3 was used to take the image, on a night when several brands were looking to get in on the act. Arby’s purchased Pharrell’s famous hat for charity, NASA used mentions of Gravity to display their own images and pizza chain Big Mama’s & Papa’s were delighted when DeGeneres put in an order from the ceremony.
— Arby's (@Arbys) March 3, 2014
— NASA (@NASA) March 3, 2014
— Big Mama's & Papa's (@BigMamasNPapas) March 3, 2014
Al Jazeera asks social network users to help #FreeAJStaff
News network Al Jazeera is calling for action to promote awareness about journalists detained in Egypt. Supporters are encouraged to share pictures and messages on Twitter and Instagram using the hashtag #FreeAJStaff, which will be amplified using Thunderclap. Images will be curated on a Tumblr dedicated to the hashtag.
Crédit Photos : François Tancré
It’s been 4 years since I arrived in Paris to set up We Are Social France, after having worked at We Are Social in the UK for a couple of years before that.
Time flies quickly, and the Paris team is now almost 70-strong, and as a result we moved into a brand new office earlier in the year which will allow our ‘Gremlins’ to grow and multiply even more in the coming years.
So, on Thursday 6th of February, we coupled our 4th birthday with a housewarming party and celebrated this double event with our clients, partners, colleagues and business friends with a huge #weare4 party. And we had a couple of guest stars from the We Are Social global team: Nathan McDonald and Robin Grant!
A big thanks to those who partied and celebrated with us until late in the morning but, most of all, thank you to everyone for their support over the past 4 great years. We’re already looking forward to celebrating our 5th birthday in style!
Sprout Social has published this infographic on the increasingly social nature of customers, and how brands are responding to them.
The guys at Sprout have created the infographic to highlight certain findings from their Sprout Social Index. It draws attention to the rise in consumers engaging with brands on social media, and how brands seem to be finding it more and more difficult to respond. In Q3 2013, for example, Sprout claims that four out of five consumer enquiries went unanswered.
It’s clear that, with social media becoming increasingly important for brands’ customer service, they need to be doing more to handle this communication effectively.
If you’re serious photographer, you need a big camera with a whopping lens, right? That’s the assumption many people make, so they follow the herd and head straight for a DSLR. Less bulky ‘mirrorless’ cameras aren’t even on the radar.
As you may have read in Campaign, our job was to disrupt this purchase journey, drawing attention to Panasonic’s Lumix range. How? By doing one of the things We Are Social does best. Listening.
Google Trends revealed something very interesting: growing speculation about the future of DSLRs. The most popular search terms about DSLRs were overwhelmingly negative:
Further probing revealed a great deal more debate, mostly on niche camera forums, buried far, far away from the typical purchase journey.
And so our idea was born. We’d simply surface the genuine opinion and evidence already out there.
We built whydslr.co.uk, a web forum organised entirely around the most commonly asked search queries, curating the latest articles from bloggers and experts around the web to answer them:
We also created the first in a series of video tests pitching DSLRs against comparable mirrorless Lumix models, all answering common Google search queries.
To create an audience, we bought the top slot on Google Adwords, ensuring that when anyone searches for DSLR cameras, their journey is interrupted by considerable speculation about the big demise of the big cameras.
Blogger outreach is underway too: we’ve set the most relevant bloggers and influencers their own Lumix vs DSLR tests to complete. While a comprehensive listening and responding programme ensures that when people are chatting online about the merits of DSLRs, we’re quick to respond, inviting people to visit our forum before they buy their new camera.
After just a couple of weeks, we’ve already had over 2,600 inbound links to whydslr.co.uk helping the site appear near the top of organic DSLR search queries – and we’ve had thousands of unique visitors to the site, without any paid media beyond adwords.
This is just early days for a platform designed to last as long as DSLRs do. But already, we like to think Why DSLR? proves two things. You don’t need a huge camera to take nice pictures. And you don’t need a big, traditional media spend to create a hard-hitting social campaign.
Campaign recently published this article by me looking at the new social media categories at Cannes and the concept of social thinking. They’ve been kind enough to let us reproduce it in full here:
Social media recently overtook pornography as the number one activity on the web. (Stop press, get this onto the front page!)
Armed with this and many more startling insights, we recently approached Cannes Lions to put our case forward for a new Social Lion. And although a dedicated Social Lion hasn’t yet materialised, 15 new Social specific categories within Cyber Lions 2014 have.
It’s a great step forward because social thinking will define the ideas of the future. To be clear, by ‘social thinking’ I don’t mean Facebook and Twitter tactics. I mean ideas based on an understanding of social behaviour. Big ideas that people want to share, talk about, get involved with and belong to.
Let me throw more stats at you. Brace yourselves for this one… Social media is more popular than TV.
What?! You’re thinking I’m biased, but I have numbers: social media now absorbs 26% of people’s media time, compared to TV’s 23% according to GlobalWebIndex.
And the trend’s only going one way. In the last two weeks alone, 2 million more people have become active users of social platforms.
So if all this is the case, why are we still heroing the big budget TV ad in the UK? Why does TV make up such a disproportionate chunk of most campaign budgets? And why are most TV ads still talking at people, not with people?
Maybe it’s because we’re a mature market. Whole marketing departments, agencies and processes have been set up around producing the TV extravaganza, airing it with Coronation Street, then if there’s any budget left, asking a digital agency to ‘do something social that fits with it.’
That’s not always an easy or especially productive task and is perhaps that’s why our nation isn’t winning many Lions any more. There’s also an assumption that big expensive business problems require big expensive advertising solutions (see Rory Sutherland’s excellent talks for more on this).
The model usually goes like this:
Come up with a big ‘broadcast’ idea. Socialise it.
But what if it went like this?
Come up with a big ‘social’ idea. Broadcast it.
Look at the world’s ten most award-winning campaigns of 2013 according to the Big Won Report. You could argue every one of them is closer to the second model, not the first:
1: Dumb Ways to Die, 2: The Beauty Inside, 3: Clouds Over Cuba, 4: Real Beauty Sketches, 5: Driving Dogs, 6: Love In the End, 7: Telekinize the Rainbow, 8: Our Food Your Quest, 9: Nike + Fuelband and 10: The V-Motion Project.
The Beauty Inside in particular is a shining example of the social-first model. A profound, episodic brand film that beautifully taps a human truth, acted out by real fans. The idea would have made for a spine-tingling TV campaign. It didn’t need one, receiving 70 million views without traditional media costs.
More and more clients are cottoning on to the explosion in social. Apparently almost half are planning to increase social media budgets this year, at the expense of traditional channels. Some forward-thinking clients are even placing social as the starting point of the idea rather than a bolt on.
For instance, our #LiveYoungJanuary campaign for evian, which you’ll hopefully have seen in the Metro every day last month. It’s one of the UK’s biggest print campaigns of the year so far, yet it’s first and foremost a social campaign, using traditional media to drive buzz. That’s the way we like it.
evian no doubt has greater trust in the potential of social after our ‘Wimbledon Wiggle’ campaign last year, a dance craze that reached over 90 million people at a fraction of the cost of a traditional TV ad.
Let me finish with what personally made me a social convert: The Gnome Experiment, an idea created by We Are Social colleagues Graham Jenks, Nick Hearne and myself, back at OgilvyOne.
Reach after one month was over 350 million – triple that of the Superbowl. The Gnome Experiment is now part of the teaching curriculum in several countries and I’m one of the only people to have ever held a TED Talk about an advertising campaign. All this cost less than £30,000 (plus blood, sweat, tears – and a near law-suit from lawyers at the CERN Hadron Collider, but that’s another story).
And yes, the gnome performed in awards too – it was the world’s most awarded Direct idea of 2012 (The Big Won Report) and the world’s most awarded PR campaign of 2013 (The Holmes Report).
Why did it do so well? Because it was something people wanted to talk about. It didn’t rely on Twitter, Facebook… or any channel actually. It was a conversation piece that tapped into genuine interests of real communities: scientists, teachers, students and gnome lovers everywhere. A social idea.
So if you’re gunning for a Lion, the new Social categories represent a huge and untapped creative territory to mine. They also give the UK a big chance to reclaim our credibility – but we might need to change the order we look at advertising first.