Here are all of the posts in the ‘News’ category.

We Are Social – We Are Six

by Lisa Berardi in News

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Friday afternoon saw the London office down tools; embrace the heat wave and head down to Lovebox, our annual tradition. And boy did we embrace it, an afternoon filled with food, fair ground rides, laughter and an awesome line up at Victoria Park.

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Lovebox is not the only event we’ve been celebrating recently. In London, we have just turned six years old and we honestly can’t believe how quickly time is flying by. The last 12 months have been amazing, we’re winning more and more awards for our outstanding work as well as being officially recognised as a great agency to work for. And, as we turned six years old last week, we reached 500 employees globally!

The secret behind our growth, the superb work that we are creating for all of our clients and our huge award cupboard is our team. Despite our global growth, we hold our values at the core of everything we do, and we are still determined to do the best work we can and to have fun doing it; which we believe is key to our success.

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We’ve now reached 145 people in London; developing and growing all our teams to enable us to offer even more to our clients.

And with all this talk of growth, as you may have guessed, we have some openings at the moment. In London, we’re currently looking for a Group Account Director, Account Director, Paid Media Manager, Paid Media Director, Senior Client Side Developer, Research and Insight Senior Analyst and an Executive too. If any of these sound like they could be you, then drop us a line.

We Are Social’s Monday Mashup #221

by Nick Mulligan in News

Facebook ad cost-per-views increase
Two Q2 reports from Facebook’s Strategic Preferred Marketing Developers were released last week. Nanigans noted an increase of 47% in click-through-rates since Q1, or 146% year-on-year, coupled with a 57% quarter-on-quarter increase on the cost-per-thousand-views (218% year-on-year). Kenshoo, meanwhile, reported a 21% increase in ad spend for the quarter (51% year-on-year).

Facebook regains number one spot for social logins
After six straight quarters of falling behind, Facebook is now the number one site for social logins, according to tech company Janrain. Aided by its new anonymous login feature, Facebook regained first place with 44%, followed by Google with 37%.

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Facebook is trying out a ‘buy’ button
Facebook is testing a ‘buy’ button on certain ads and page product posts from a limited number of small/medium-sized businesses in the US, which allows users to purchase goods directly through a Facebook post. It’s not yet confirmed if/when it will be generally released, but we’ll be keeping our eyes peeled.

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Facebook creates ‘Save’
Facebook has added a new feature to its web and mobile versions, named ‘Save’, which allows users to save items, such as links, places, movies, TV and music, from Facebook to be explored later. It’s also possible to set reminders about content, all of which will remain private, unless you choose to save it.

Facebook launches ‘Mentions’ app
Facebook has a new app, designed specifically for public figures: Mentions. It’s available on the US app store for verified pages only, and looks to make mobile page management easier, allowing users to see the conversation about their page, post updates or host Q&As, join popular conversations and get notifications about any posts from influencers.

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Twitter buys CardSpring
Twitter has purchased CardSpring, looking to enable “in-the-moment commerce experiences”. CardSpring is a tool that allows developers to create various features that work with credit card payments. For example, in future a user may be able to claim a discount from a Twitter account by entering his or her credit card details; when that user makes a purchase from that vendor at a later point using that same card, the discount will be automatically applied.

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Twitter planning new research tool
In the coming weeks, Twitter will release a new research tool for brands, which it hopes will display the buzz that can be created around everyday moments. Brands can select keywords relating to themselves and analyse conversations around those terms in a weeklong period. The data will be presented in a set of different visualisations – Twitter hopes that these will make it sufficiently easy to use. It is currently unclear whether the new tool will be released globally or in the UK only.

LinkedIn launches Connected, acquires Newsle
LinkedIn has created a new app for the iPhone, named ‘Connected’. It attempts to encourage interaction on the network, with a series of social features, for example offering prompts to get in touch with your connections on their birthdays, or when they change jobs. It has also acquired Newsle, the machine-learning startup that scans the web for news stories and articles that mention specific individuals.

Google drops ‘real name’ rule
Google will allow users to use whatever name they choose on Google+ and linked YouTube comments, after three years of insisting that everybody on the platform be known by their real name. An official statement has said that there are now “no more restrictions on what name you can use”.

Snapchat adds Geofilters
Snapchat has announced the launch of ‘Geofilters’, a set of filters that are only enabled when a user is in a certain city or location. For example, a user gains access to the below filter only when they’re at Disneyland.

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The below video displays how Geofilters look and work in more detail.

The feature may be of interest to brands, but at the moment it’s up for debate just how useful it is. We Are Social’s own Grace Gordon told MediaPost:

For brands, while it’s still a fairly shallow way to engage with the program … the opportunity to position a logo on snaps taking place at a retail or event location is of course an attractive prospect

Pinterest adds related Category pages
Pinterest is adding a selection of specialised interests to each Category page, allowing users to more easily browse their key interests. Below, for example, you can see a variety of activities, each related to ‘Hiking’.

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Who won the social World Cup?
The World Cup may seem like a distant memory, but there’s still plenty of information coming out around social media. First of all, there’s this infographic, displaying how the World Cup was the biggest event in Facebook history.

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It was huge on Tumblr, too; the event led to 662,300 posts (of which 55,200 referred to Brazil vs. Germany) and 17.8m notes.

Across social media in general, Lionel Messi was the most talked-about player (363,000 mentions in total), followed by Neymar (316,000). We Are Social’s work for adidas proved hugely successful, too, according to Hootsuite’s analytics tool UberVu – the brand was mentioned 2.1m times throughout the tournament, the joint-most of any World Cup partner, alongside Sony. Indeed, Adobe found that the sports brand received 71% more tournament-related social media buzz than main rival, Nike. Research by SocialBakers found that adidas saw the largest increase in Twitter followers of any partner brand, followed by Sony and Coca-Cola. Sysomos found that the sports brand received 1.59m total brand mentions on Twitter, of which 917,000 used the #allin hashtag.

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Another successful partner brand was Hyundai, which used a mixture of paid and free posts on Tumblr to encourage people to share football images using #becausefutbol. Tumblr users who viewed and shared a #becausefutbol post sponsored by the brand were 31% more likely to recognise the brand as a sponsor, a figure that jumped to 176% for unpaid posts.

Heineken creates @wherenext
Heineken has created a Twitter service, named @wherenext, which aims to help people discover the ‘secrets’ of their cities by offering suggestions based on location. Interestingly, the brand name is not included anywhere – Heineken hopes this will provide increased credibility.

GE launches on Snapchat for moon landing anniversary
General Electronic posted its first ever Snapchat messages last week, each on a space-travel theme. It turned out that these were teasers for a new, limited edition shoe, called ‘The Missions’, which celebrates the 65th anniversary of the first ever manned moon landing.

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Cadbury launches Facebook-powered vending machine
Confectionery brand, Cadbury, has created a new type of vending machine in Australia, which dispenses chocolate based on Facebook likes. ‘The Joy Generator’ analyses likes and interests on the network, before automatically assigning a chocolate based on personality type.

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Johnson’s Baby launches ‘cake smash’
Johnson’s Baby has created a campaign around Prince George’s first birthday, which takes place tomorrow (July 22nd). Dubbed #Babycakesmash, the brand will encourage Instagram users to share pictures of their babies’ first birthday cakes.

We Are Social and Tullamore Dew’s ‘Parting Glass’
We Are Social and Tullamore Dew have created a campaign around the whiskey brand’s ‘Parting Glass’ message. To enter, users must submit a ‘Parting Glass’ photo via Facebook, Instagram or Twitter, for the chance to win a trip to the company’s distillery in Ireland.

The Post Office launches #LoveSundays
The British Post Office is extending its opening hours to include Sundays, and has created a set of Vines as promotion. These all celebrate typical Sunday activities, such as staying in your pyjamas or enjoying a cuppa and a crossword.

Barbour illustrates summer stories
Fashion brand, Barbour, is asking Twitter, Facebook and Instagram users to share their summer stories using #BarbourSummer. A set of winners will be selected to have their tales illustrated and used as part of an animated film.

Marc Jacobs finds models on Instagram
Another story from the world of fashion – Marc Jacobs has sourced the models for its latest campaign through an Instagram competition, using the hashtag #CastMeMarc. The nine winners were selected from 35,000 entries.

MTV announces VMA nominees on Snapchat
Last year, MTV announced the nominees for its Video Music Awards via Vine and Instagram videos. This year, they were revealed on Snapchat before anywhere else, showing the extent to which the platform has risen as a tool for brands.

Shakira passes 100 million Facebook fans
More celeb news: Shakira has become the first celebrity to reach 100 million Facebook likes. In doing so, she’s become the most-liked celebrity on the network, ahead of Eminem and Rihanna, who have 91.9 million and 89 million fans respectively.

Looking good for Lovebox: #WeAreDenim

by Nick Hearne in News

As We Are Social’s London team heads off to celebrate its 6th birthday with its annual trip to Lovebox, senior creative Nick Hearne reveals the inspiration behind this year’s #WeAreDenim theme. 

We Are Social Designer Tom MacMahon has proved how amazing our design department is by creating a one-off wearable poster for our annual trip to Lovebox festival.

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To promote the theme of this year’s outing, We Are Denim, Tom decided to craft a truly unique promotional item. A fully patched-up biker ‘battle jacket’.

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The jacket has 12 unique embroidered patches revealing the details of the party. Date, dress code, the hashtag. and the all-important enforced time to stop working.

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As well as some extra patches: Compulsory work fun, selfie veteran and a bizarre Swedish black metal band that looks very much like it is fronted by Doge. Such metal!

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Designing the company party poster is usually an extra curricular task met with a groan by busy designers. But Tom has elevated this art form and shown how much fun can be had with a great concept.

Graham Jenks, Creative Director, is impressed with this level of dedication to producing work that goes beyond the call of duty:

‘Our designers never cease to amaze – photography, film, stop motion and now embroidery.’

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Creating the jacket saw members from all departments chipping in with their sewing skills. Some patches are skilfully applied; others look like a blind-drunk Hell’s Angel hastily stitched them on. Regardless of talent, big thanks to everyone involved.

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The final artwork is hung proudly in the reception of We Are Social, London. There is a lively debate about who should wear the poster later today.

Robin Grant anyone?

Marketing to become more digital

by Deniz Ugur in News

CMOs expect marketing to undergo radical changes over the next five years, according to a recent survey in Adweek.

It looked at the level of digital preparation companies are undergoing, as well as how becoming more digital would affect marketing budgets.

The survey also looked at the perceived effectiveness of different channels amongst CMOs, with email, social and mobile amongst those considered to be growing in effectiveness.

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36% of internet users write personal blogs

by Deniz Ugur in News

A GlobalWebIndex study looked into the popularity of blogging across 32 countries and found that over a third of internet users write personal blogs.

Popular culture dominates in terms of favourite topics, with discussions spanning across film, music and technology.

The study also shows that people are sharing opinions about brands online. It’s perhaps unsurprising to note that those with the most spending power are the most likely to write a product or brand review on a blog.

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