Here are all of the posts in the ‘News’ category.

Snapchat is the fastest growing social app

by Deniz Ugur in News

Following on from GlobalWebIndex’s Social report, they’ve produced an infographic to highlight the ten fastest growing social/messaging apps in 2014. Snapchat comes out on top, growing by 57% between Q1 and Q4 last year, closely followed by Facebook Messenger at 50%.

The infographic also shows that 15% of teens are using Snapchat globally, and UK and Sweden have the highest number of teens using the platform at 39% and 38% respectively.

snapchat info

We Are Social’s Monday Mashup #251

by Rhoda Sell in News

Facebook launches iOS Ads Manager app
Facebook now has more than 2 million active advertisers, so the social advertising leader has launched a mobile app to help users manage their ads direct from their smartphones. The app will allow users to create ads, track spending, edit scheduling, view results and receive ad performance notifications. It has initially launched in the US, but will roll out globally over the next few months. An Android version should also be available later this year.

Twitter improves conversion tracking tools
Last week, Twitter announced two key enhancements to its conversion tracking tool – transaction values and key conversion tags. Transaction values allows advertisers to track the sales driven by a promoted tweet campaign, making it easier to report on ROI. Additionally, key conversion tags allow advertisers to pick a target conversion type for their campaign, Twitter can then optimise the campaign and focus reporting towards the chosen tag.

ROI campaigns mashup

New boss at Google+ shakes things up
Google’s social network has just got a new leader in Brad Horowitz, who plans to change things up to bring life back to the platform. Rumoured plans include making Hangouts and Photos each act as stand-alone tools.

Pinterest pitches multi-image promoted pins
Pinterest continues to push forward in efforts to monetise the platform. Last week, it pitched a multi-pin carousel to potential advertisers, which would enable promoted pins to show more than one photo. Facebook and Twitter both offer similar ad features, such as the four-image tweets. A Pinterest spokesperson said it’s “just one example of many things we’re testing”.

Barclays introduces payments via Twitter handles
Barclays recently announced that it will allow people using its Pingit mobile app to make payments to peers and small businesses using solely their Twitter handles. This update will be the first of its kind for a British bank and launches on the 10th March for iOS and Android.

Screen Shot 2015-03-02 at 15.11.20

Tesco launches beauty blogger campaign
Tesco has big plans for a year-long focus on its beauty category. To kick this off, the grocery giant has teamed up with influential beauty bloggers to offer one-to-one Google+ Hangout consultations. Consumers will be able to book free, short, confidential Hangouts with their favourite bloggers to talk make-up, haircare and all things beauty.

So, what colour was THAT dress?
Last week, the world went wild for a picture of dress. Was it blue and black or white and gold? On Friday, the Huffington Post featured our research which showed that white and gold was leading #TheDress debate, despite confirmation that it is in fact blue and black. Luckily, science has stepped in, explaining that the colours you see are predetermined by the brightness of your screen and the genetic makeup of your eyes.

As expected from viral conversations nowadays, a whole host of brands joined in on the action, some more successfully than others:

We Are Five in France!

by Sandrine Plasseraud in News Google+

We are half the age of Facebook, almost half the age of Twitter and nearly the same age as Instagram – We Are Social’s Paris office is now five years old!

On 5th February 2015 we celebrated our fifth anniversary with all of our clients and friends in the industry. Over the last five years, our employees (commonly referred to as Gremlins) grew from one to 84, in order to better support our clients and create first class work encompassing social, digital and even above the line activities.

I’d like to take this opportunity to say a huge thanks to everyone who came along, Piper Heidsieck for the fabulous champagne that fueled the night away, and our little friend who entertained us with his dance to Justice’s hit ‘We Are Your Friends’.

I will leave you with a delightful summary of the evening through this array of pictures to help you relive the event right here. See you next year for our sixth birthday bash!

Photo credit: François TANCRE

The social Battle of the Brits

by Sophie Crane in News

Screen Shot 2015-02-26 at 12.00.27

The Brit Awards has never quite had the wow factor of its US music award counterpart The Grammys. Madonna’s gyrating comeback, Kim Kardashian sparkling in something glamorous and revealing, and Kanye West’s burgundy velour tracksuit and performing in his anticipated adidas Yeezys were all highlights of the Grammys 2015.

In comparison, expectations of the Brits were so low; they had barely made it off the floor. In the three weeks leading up to the event, excitement around the awards ceremony on Twitter had only reached 58k mentions (compared to 1.7 million for The Grammys in the same time period) and 32% of these conversations were retweets. A confirmed line-up of Taylor Swift, Ed Sheeran and Sam Smith meant things were perhaps looking a little beige.

But it was alright on the night. Kanye West was there, Kim did make an appearance and Madonna made sure that her return to the Brits after 20 years would not be forgotten. On the night, mentions of the event soared above two million and the British viewers were rewarded with an array of meme-worthy moments.

The Brits: social conversation  

graph brits

The surprise appearance of Kim Kardashian certainly helped, as viewers embraced her selfie-taking (800 mentions) and celebrated her introduction of her husband Kanye West.

A selfie with Kim Kardashian is clearly a lifetime aspiration for many, as her self portrait with Ant and Dec resulted in 103 uses of #lifegoals. Later Kim was snapped in the audience dancing with her husband, and the hashtag #relationshipgoals received 200 mentions.

When Kanye literally exploded onto the stage with his All Day performance, it wasn’t only Taylor Swift and Lionel Richie who were left open-mouthed.

Conversations around Kanye and his performance reached 125k, with 30% of the Tweeting audience questioning the decision to mute the majority of his explicit performance.

The hashtag #allday (the song name) was quickly adopted during the performance (24k mentions) and its usage was mainly positive as his fans scrambled to find an un-muted version of the performance.

However, the muting also caused confusion amongst the wider audience, who, perhaps distracted by Taylor Swift’s dancing, misheard Kanye’s lyrics and were surprised to hear that his new song was about Aldi (712 mentions). Who knew the rapper was such a fan of discounted German goods?

A spectacular such as Kanye’s, gobsmacking the nation and providing the globe with a host of new Taylor-Swift-dancing GIFs could have been the Brits 2015 success story had it not been for Queen Madge and her cloaked comeback.Within two minutes, Twitter exploded as Madonna’s fall shocked the nation.

#shefellover, #capegate and #alloallo gained 4.4k mentions between them and memes of Edna from The Incredibles, insurance claims and questions over what would happen to the poor dancer responsible for the fall quickly escalated across the internet.

However, Madonna was able to truly cement herself as the Queen of Pop amongst viewers and she was celebrated across Twitter, with 12k mentions applauding her graceful recovery. As a result, Madonna’s return to the Brits stole the show, dwarfing Kanye West and even allowing Her Madgesty to publicly blame Armani for her fall.

Of course, as with any major event a few brands were keen to join the conversation too. Haircare brand VO5 used Twitter’s native video service, which launched at the end of last month to run two standalone ads on Twitter’s new video player.

Nandos made the most of an impromptu Kanye West visit before the show and Innocent captured the general vibe of the night using emojis. But brand conversations hardly set the Twittersphere on fire – Royal Baby, this was not.

However, it was good news for headline sponsor Mastercard, receiving 4.2k mentions in association with the Brits last night – perhaps because of the lack of major competition from other brands. The most retweeted (non-celeb) tweet of the evening, apart from the official Brits account, was one of its own, congratulating Ed Sheeran.

At The Grammys, where Mastercard shared the main sponsor status with a number of other brands, there were only 3.7k mentions in association with the event – low considering that overall that night, there were over six million Grammys mentions.

So what’s the verdict? Better than we might have hoped for, thanks to a few unexpected events and it looks like Mastercard got some bang for their sponsorship buck when it comes to social. But the Brits still have some more work to do to build up the hype around the event, and make it really hit home with a social audience.

One of the Best Companies to work for

by Jessica Barlow in News

For a second year running, we’ve been recognised by Best Companies as a great organisation to work for. So what makes us so awesome? Well, one of the things is that we’re focused on finding out what makes our team tick, their thoughts on how the company is run and what’s important to them. Loads of insights come out of this, and we then use these to come up with ways to engage the team. Not that dissimilar to how we help clients engage with their audiences…

Receiving another Best Companies accreditation is a huge coup for us. It’s an award that focuses on workplace engagement as an essential measure of success and growth, so it very much reflects our culture, where our people are central to our success.

Over the last year, the We Are Social family has expanded to over 500 worldwide, with an army of over 150 in London. Whilst we’ve been growing, we’ve been having heaps of fun along the way. From our very own Fusball World Cup and ping-pong tournaments, to pumpkin carving and Christmas decoration competitions, there’s never a dull moment at the We Are Social.

We’ve also introduced some great well-being initiatives, such as yoga lessons and gardening club – great ways to unwind with colleagues after a hard day’s work. All this fun has been combined with raising money for some great causes such as Movember, where our very own Good Samaritan, Will Allen shaved off his beloved beard in front of the entire agency!

Fun aside, we’ve been busy developing our team with numerous different training courses, tailored for each department’s needs. Our new, extensive competency frameworks have been built to offer complete transparency of future career paths at We Are Social, and are embodied in our review forms and processes to ensure continuous development and feedback throughout the year.

Last year also saw the unveiling of our first ever Grad Scheme, #IamSocial, with over a hundred keen applicants getting in touch. Although it was a tough call, we selected two outstanding Grads, Rhoda and Alex, who are now a permanent fixture in our client services teams.

We’re now recruiting for our #IamSocial 2015 Grad Scheme for candidates to join our fabulous Editorial, Strategy and Research & Insight teams. If you’re interested, make sure you apply here by 27th February (i.e. tomorrow!). If you’re planning on applying but have some questions, feel free to ask Rhoda and Alex by tweeting them at @RhodaSell and @Ze-Serb. Alternatively, feel free to drop us an email to

So what next for We Are Social? Well this year we’ll be building on the last, offering better benefits, more robust training programmes and even more fun. With a fast-growing, talented team and a host of the world’s biggest and best brands on our client roster, we’re confident that next year we’ll be scoring a Best Companies hat trick.