Here are all of the posts in the ‘News’ category.
Pinterest is the fastest growing social network, according to research from GlobalWebIndex. The platform’s active user base grew 97% over the course of 2014, followed by Tumblr, with 94% growth.
The research also showed that of all the social platforms studied, Facebook was the only one experiencing a decline in active users, falling by 8%. While smaller platforms will naturally find it easier to report larger percentage growths, starting from a smaller base, Facebook’s decline will be unwelcome news for the platform.
Earlier this month, some of the We Are Social team dusted off our suits and headed over to London’s Marriott Grosvenor Hotel for The Drum Marketing Awards.
We were nominated for Social Media Strategy of the Year for our work with adidas at the 2014 World Cup, as well as the biggest award of the night – Agency of The Year.
We found ourselves sharing a table with some interesting characters, including The Drum’s editor, Stephen Lepitak. We also appeared to be within a pretty lucky crowd, with group after group travelling up to the stage to collect their silverware.
Drinks were flowing and spirits were high, given the success of the table. However, we started to get a little nervous when we realised there were only a couple of awards left and, so far, we were empty handed.
This year’s chair of judges, Hootsuite’s Merinda Peppard, came up to the stage to announce the Chairman’s Award. We were delighted when we heard our name being called, selecting adidas: #allin or nothing, as this year’s stand-out marketing campaign at the awards. Merinda had some good things to say about the work, too:
The sheer focus Adidas put towards social media, proves the channel is now playing with the big boys in terms of both creativity and media planning. Social is now the new front door for brands. First impressions are now on social, overtaking search for a lot of companies.
— John Crozier (@johncrok) May 8, 2015
Next up, the evening’s big prize – Marketing Agency of the Year. We Are Social was up against strong competition, including the likes of Carat, PHD and OMD UK. Then, after a tense few seconds we heard… “and it goes to… We Are Social”. What more can you say but… Boom.
The Drum Marketing Awards celebrate the best campaigns and marketers from all over the UK, so gaining such huge recognition from the judges is a massive result for We Are Social. It also comes off the back of a number of a recent great run of award wins in the last few months alone.
Earlier this year, @brazuca, adidas and We Are Social’s campaign to bring the 2014 World Cup ball to life on Twitter, picked up a Silver in Best Digital-Led Campaign at the prestigious Creative Circle Awards. The campaign also won at the international Shorty Awards, picking up the top award for Best in Sports. Our broader World Cup work for adidas picked up Highly Commended in Real-Time Response, and our Paris team’s campaign Hello Play! for Hello Bank! was Highly Commended in Financial Services.
At the 2015 Webby Awards, two of our campaigns received recognition, with adidas: @brazuca an Official Honouree in both the Social: Celebrity/Fan and Social: Humour categories. Our work for YouTube, #DontPanicButton, was also an Official Honouree in Social: Celebrity/Fan.
All in all, it’s been an incredibly successful start to 2015 and a great effort from the whole agency.
“Innovation favours the connected mind”
Steven Johnson, Author – Where Good Ideas Come From
The enlightenment in Western Europe was a fascinating period in the history of innovation, fuelled by coffee and the coffee houses where it was consumed. Prior to this, many of us were drunks who, because of water impurity, were more than happy with drinking weak beer to prevent the spread of water-based diseases.
The switch from booze to beans was happening primarily in coffee houses where experimental thoughts of philosophy, art and science would mingle. The concept of insurance was born in Lloyd’s coffee house. The work of Descartes, Voltaire, Kant, Spinoza and Newton all spread ‘virally’ at this time.
Innovation is driven by curious minds and We Are Social has a global team of inquisitive brains who are passionate about seeking out new ways of thinking happening in the world of tech, content, culture and business.
So we decided to create our version of the Enlightenment coffee shop, where we can get our inspiration in one spot.
We believe that people (not machines) are the ones qualified to curate the content that matters most. So with this in mind, we’ve created ‘Curiosity Stop’ – a monthly snackable report of all things innovative, aimed to interest, inform, and above all, inspire.
The ‘Curiosity Stop’ includes innovative and inspiring ideas from a wide range of sectors, ranging from technology to food, sport to finance and loads, loads more. These ideas provide the latest in original and innovative thinking, with examples such as ‘intelliCabin’ – BAE Systems’ airline cabin of the future. It provides capabilities such as in-seat power, LED lighting, wireless tablet-based in-flight entertainment, and dimmable windows, all managed via a centralised attendant control panel or a crew handheld device.
Or Smarter Coffee, a Wi-Fi enabled coffee machine that allows you to brew the perfect cup of coffee from your smartphone, controlling strength, bean grinding and how many cups to make – and even wakes you up when your coffee’s ready.
How about Goodyear’s electricity generating tires? They have the potential to change the effectiveness of electric cars in the future by charging them faster and more efficiently.
There are plenty more examples and exciting ideas like these included within the report to inspire innovative minds and to get the creative thinking flowing. So grab a coffee and flick through Curiosity Stop. We’d love to know what it makes you think about – and if you’d like to suggest any ideas, drop me an email.
Facebook launches Instant Articles
Last week, Facebook introduced a new product to its arsenal called ‘Instant Articles’, which lets major news companies publish stories directly to the platform. The feature means users don’t have to click out and wait for websites to load, instead third-party content is natively hosted in the app’s news feed and articles can load up to ten times faster than before. So far, nine publishers have signed up, including NBC News, The New York Times and Buzzfeed. Instant articles are a way for these publishers to tap into Facebook’s huge audience, but there are concerns about who will keep the ad revenue.
Facebook introduces ‘call’ button
More than 40 million companies worldwide have Facebook pages. Now, the social network has made it easier for people to get in touch with them on their mobiles by introducing a new ‘call’ button, allowing users to tap to call businesses directly from an ad. Facebook has called the offering ‘local awareness ads’, created explicitly to benefit local businesses.
Facebook takes on the second-hand goods market
In a potential bid to rival the likes of eBay, Gumtree and Craigslist, Facebook is testing tools to make buying and selling goods within the platform much easier. The ‘all sales groups’ option shows items available for purchase across all groups a user belongs to. The platform has also begun to improve search tools to make it easier to find potential purchases within the app.
Snapchat launches Discover messages
Back in January, Snapchat launched the Discover feature which houses content from media companies such as CNN, Comedy Central and Vice. But since its launch, the feature has seen a decline in viewership. So, in an attempt to revive it, Snapchat has introduced Discover messages. The update lets you send clips taken straight from Discover to friends via a private message, users can also overlay their own drawings and text to the videos.
Starbucks creates branded GIF content
Starbucks has jumped on the mobile messaging trend, by creating 21 ‘subtly’-branded GIFs for users to share with friends. They launched the content on mobile app Popkey, which accesses a smartphone’s built-in keyboard allowing users to find and send the GIFs.
Brand lets you literally watch paint dry
Proving that you can watch pretty much anything online, paint brand Glidden recently set-up its Periscope account with a live stream of a wall of wet paint drying. The promotion dubbed #WatchingPaintDry on Twitter responded to people using the hashtag with random free gallons of paint. If, like us, you’re thinking ‘surely not?!’ at one point 85 people were all tuned into the live stream.
WWF lets you tweet emojis to donate
WWF has created the #EndangeredEmojis campaign, which lets users donate money every time they use one of 17 animal emojis. WWF launched the campaign via a tweet last week asking users to ‘opt-in’ to the service by agreeing to donate 10p every time they use any of the featured emojis in a future tweet.
— WWF (@WWF) May 12, 2015
Just tweet for a pizza with Domino’s Also following the emoji trend is Domino’s, who have made ordering your favourite takeaway as simple as sending a tweet. All US consumers need to do to take advantage of the ‘tweet-to-order’ service is send out a pizza emoji and tag @Dominos. It’s a first for the restaurant industry and definitely the sign of things to come for consumer convenience. At the very least, its going to make my drunk pizza orders a lot easier.
🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕 — Domino’s Pizza (@dominos) May 12, 2015
After the belting success of our 6th Social Media Smackdown in February, it’s time to dust off our social media boxing ring again. This time we will see Columbia Records and the BBC, along with a special guest, throwing their best social media haymakers in front of a brand-only audience. If this wasn’t enough, We Are Social senior editor Rory McClenaghan will be showing our audience how to create knock-out content.
If you haven’t been ringside at a Smackdown before, here’s how it works. Each speaker will give a punchy ten minute presentation, where they will reveal the challenges they faced and solutions they responded with during some of their best recent campaigns. This will be followed by three intimate roundtable discussions, giving the audience a chance to ask the presenters questions about their work and their wider social media strategies.
The next Smackdown will take place on Wednesday 27th May at We Are Social’s London HQ in Clerkenwell, with the first round commencing at 8:30am sharp. Arrive at 8:15am to fuel up with hipster coffee and breakfast butties.
We look forward to seeing you ringside!
“PASS THE POPCORN, THIS IS GONNA BE GOOD”