Scalable Intimacy / we are social

Here are all of the posts tagged ‘scalable intimacy’.

The Engagement Spectrum

by Robin Grant in News on 25 May 2009 at 21:46

The Engagement Spectrum, a useful new diagram from our friend David Armano. A nice complement to Mike Troiano’s concept of concept of ‘scalable intimacy’.

tagged: advertising, David Armano, Engagement Spectrum, marketing, scalable intimacy, social media marketing

Scalable intimacy

by Robin Grant in News on 28 February 2009 at 16:50

A great (but manageably short) presentation from Mike Troiano, formerly the founding CEO of OgivlyInteractive, on his concept of ‘scalable intimacy’:

More intimate relationships than are possible through broadcast media, at sufficient scale to impact the enterprise.

He echoes nicely what we’ve been saying for a while – those we reach with the work that we do for our clients end up a lot more engaged with our clients brands, and therefore we can achieve meaningful results with much lower initial numbers than marketers are used to ‘reaching’ through traditional advertising.

tagged: advertising, Mike Troiano, presentations, scalable intimacy, social media, social media marketing