Bart De Waele with some excellent home truths for social media:

For those of you slightly overwhelmed by the densely packed slides of Mary Meeker’s Internet Trends deck, I thought it worth sharing this video from Jesse Thomas on the current state of the internet (it’s a few months old now, but still worth watching):

A great deck from Brandon Murphy of 22squared, which proposes another way of measuring the ROI of social media:

Return on investment = Return on interaction + Return on influence

And then details the research they conducted which backs-up their theory. Pretty convincing stuff…

Another great video, this time from our friend Dan Calladine at Isobar, which balances out yesterday’s Social Media Revolution video nicely…

Is Social Media a fad or the biggest shift since the Industrial Revolution?

An update on last year’s video from Socialnomics, where there are references for all of the stats used in the video.

Update: a more nuanced look Foursquare from Charles Arthur, Russell Davies and John Willshire, an interesting experiement from Harvard using Foursquare and one from Bravo on a seemingly much larger scale, and here in the UK, news from Marketing of Debenhams and Domino’s Pizza use of Foursquare.

Update 2: Ten Foursquare marketing campaigns.

A nice presentation from Mike Arauz:

Mobile technology is making every experience both digital and social. That means that the experiences that we previously thought of as happening “off line” now play by the same rules as online experiences. The same principles that make things spread online now need to be applied to real world experiences to help them spread in the digital space.

Dr. Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University, a pioneer in digital ethnography and the man who brought us Web 2.0 … The Machine is Us/ing Us and Information R/evolution presents an anthropological introduction to YouTube to the Library of Congress:

I know you’ve been shown this video before, but have you actually watched the whole fifty-five minutes and thirty-three seconds of it? I did last night, and all I can say is that you’ll be wiser for it.

David Gillespie has been burning the midnight oil producing this epic 260 slide presentation, which covers a lot of ground, including his thoughts about the ‘Intention Economy’, in an incredibly compelling way. As you’ll see from the opening slides, it has a particular resonance for us here at We Are Social. Over to him: