Here are all of the posts tagged ‘Mike Troiano’.

Scalable intimacy

by Robin Grant in News on 28 February 2009 at 16:50 Google+

A great (but manageably short) presentation from Mike Troiano, formerly the founding CEO of OgivlyInteractive, on his concept of ‘scalable intimacy’:

More intimate relationships than are possible through broadcast media, at sufficient scale to impact the enterprise.

He echoes nicely what we’ve been saying for a while – those we reach with the work that we do for our clients end up a lot more engaged with our clients brands, and therefore we can achieve meaningful results with much lower initial numbers than marketers are used to ‘reaching’ through traditional advertising.

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