Mike Arauz / we are social

Here are all of the posts tagged ‘Mike Arauz’.

The social network in your pocket

by Robin Grant in News on 19 November 2009 at 16:14

Mobile technology is making every experience both digital and social. That means that the experiences that we previously thought of as happening “off line” now play by the same rules as online experiences. The same principles that make things spread online now need to be applied to real world experiences to help them spread in the digital space.

tagged: Mike Arauz, mobile, presentations, social media, social networks, Word of Mouth

The Intention Economy

by Robin Grant in News on 21 October 2009 at 16:42

David Gillespie has been burning the midnight oil producing this epic 260 slide presentation, which covers a lot of ground, including his thoughts about the ‘Intention Economy’, in an incredibly compelling way. As you’ll see from the opening slides, it has a particular resonance for us here at We Are Social. Over to him:

tagged: advertising, Charles Leadbeater, Clay Shirky, David Gillespie, Faris Yakob, Fred Wilson, Henry Jenkins, Iain Tait, Katie Chatfield, Mark Earls, Mike Arauz, presentations, social media