Here are all of the posts tagged ‘Marmite’.

Gold and Silver at the WOMMY Awards

by Nathan McDonald in News on 24 November 2010 at 16:38 Google+

Gold and Silver at the WOMMY Awards
Good news has arrived from the The Word of Mouth Marketing Association Summit in Las Vegas. The WOMMY Awards have been announced, and we’re proud to say we picked up a Gold in the Innovation category and a Silver in the Introduction category for our Marmarati campaign for Unilever. Our congratulations go to all of the other winners!

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The Marmarati

by Nathan McDonald in News on 15 December 2009 at 18:50 Google+

Update: We’ve posted an updated case study

One of the projects we’ve been busy with recently is the launch of a new, stronger variant of Marmite for Unilever. We’re very proud to be working on such an iconic brand, and really pleased our work has been so well received by New Media Age and that it has been included in Contagious Magazine’s Most Contagious 2009.

Here’s an overview of the strategy we developed to launch “MXO” exclusively through social media by engaging with the brand’s most passionate fans. Bear in mind that the launch is still in progress – in fact you have until midnight on Wednesday 16th December to make your application to join The Marmarati.

One of the exciting parts of this project is the way we were able to use social media to help Unilever develop the recipe for the final product – hats off to the Marmite team for making this happen, and enthusiastically joining in the theatrical experience. It’s great to get brand advocates actively participating in the product development and packaging design, as well as creating content for the launch campaign. And of course getting involved in the conversation.

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