Social media helps drive purchases by 10x
Recent research reveals that customers visiting an online store via social media are 10x more like to by something than other users: “whereas 7% of all visitors to an online store make a purchase, a significantly higher 71% of visitors initiated via social media will click their way to the transaction section.” The study showed that while many online stores are good at attracting visitors, a small amount will be converted to customers. But “reassurance from a positive review” and “social media marketing” can be highly effective in closing sales.

Sorrell questions commercialisation of social web
WPP boss Sir Martin Sorrell likened social media to letter writing at one of the closing sessions of the 57th Cannes Lions Advertising Festival, and said that it could be “polluted” by attempts to monetise it. On the same panel, Keith Weed, the global chief marketing officer of Unilever, likened social media instead to the modern day equivalent of a pub or bar chat, and that social networking sites “will and they must” find ways to monetise their offerings.

…companies like ours can develop with companies like Facebook or Microsoft. So I think ‘yes’, they will monetise. How they do it, I think [Sorrell is], right they have to be clever.

Facebook commits to UK support
King Mark Zuckerberg was in London last week at the first official London Facebook Developers’ Garage event, and he committed to increasing support for UK brands and content providers. Zuckerberg also “stressed the importance of the UK to the company, and highlighted personalisation and its virtual currency Facebook Credits as key themes for the year ahead.”

Statistics update reveals that more than one million websites are using Facebook’s platform
Facebook has updated their official Statistics page, and announced in the process that more than one million websites have integrated with its developer platform, up from about 80,000 websites.

This difference is due, in a large part, to Facebook’s launch of the Like Box and other social plugins in late April; the company said this week that more than 300,000 sites have already implemented the plugins, and the number appear to still be climbing.

Elsewhere, it was reported in a study by Experian Simmons that half of US web users visit Facebook each month.

Twitter makes it easier to find friends and colleagues, Facebook ‘blocks’ Twitter friend finder
Last week Twitter announced that it was making it easier to find friends on Facebook and connections on LinkedIn, by improving their Find Friends section and tweaking their LinkedIn and Facebook applications.

The Tweets application by LinkedIn allows users to see which of your LinkedIn connections are on Twitter and follow the ones you choose right from the app. Meanwhile the Facebook app was meant to show which of your Facebook friends are on Twitter, but this was blocked by Facebook disallowing people to see which of their friends on the social network also have Twitter accounts.

A whole new way of experiencing LinkedIn Groups

LinkedIn groups received their first major overhaul since August 2008, which is one of many that are expected in the coming months. In addition to improving the look and feel and ease of use of groups, LinkedIn has also:

• Made it easier to receive email updates from select group members
• Made it possible to vote up or down content and discussions
• Introduced a way to highlight the most active members/contributors to a group

We expect that these changes could go a long way to changing the way that users interact in groups for the better.

Foursquare hits 1.7 million users, and the threat from spammers looms
Foursquare announced that it had passed the 1.7 million user mark, after having added 100,000 in a mere 10 days. At that rate, the location-based service should hit 2 million users before August.

But with growing popularity, comes a greater threat from spammers. The Next Web notes that while spam is still a minor problem, it is becoming more prevalent as people ‘innovate’ by changing their profile name to a company name in order to raise awareness atop local leaderboards, or by leaving advertising messages as ‘tips’.

Foursquare, Starbucks need better blend of offers
When Starbucks and Foursquare announced their joint loyalty program last month in the US, it generated quite a bit of positive publicity. The offer, $1 discount on Frappuccinos to the mayors of individual Starbucks stores, has since come under criticism from Forrester analyst Augie Ray who laid out five reasons that it has become both ‘noisy and bothersome’, and potentially damaging in the long term.  Fair play to Starbucks for being amongst the first to implement a nationwide Foursquare promotion, but there are certainly some lessons to be learned with respect to offering better targeted and easier to redeem Foursquare offers.

Virgin America Offers Free Flights to Twitter Influencers
Virgin America has partnered with Klout, an analytics service that tracks users’ influence on Twitter, to offer free flights (plus tax) to influencers in Toronto:

The offer includes free round-trip airfare (Wi-Fi included) between Toronto and San Francisco (SFO) or Los Angeles (LAX) between June 23 and August 23. Those who received invitations for the offer — whether or not they decide to accept the flight that comes with it — were also invited to Virgin America’s Toronto Launch Event on June 29.

Interestingly, ‘influencers’ who have been offered the free flight aren’t require to blog or Tweet about the experience, though Klout has requested that users who do accept the offer and chose to write something,  disclose the promotion. Handing out free flights to those with Twitter ‘influence’ is not without its critics however, and some question the validity of ranking people based on an algorithm alone.

JD Sports campaign turns 900,000 visitors into 180,000 sign-ups
A recent campaign for the JD Sports-owned fashion label Bank managed to generate 900,000 unique users and 180,000 sign ups for a competition to become the face of Bank and model the Autumn/Winter 2010 range.

It used Facebook Open Graph – only two clicks to connect with a site and then sending info that they’d signed up or voted for someone into the user’s Facebook profile, which meant that their friends (on average 150 people) also saw it.

LOFT ansers the Facebook call for ‘real women’
Meanwhile, LOFT, a US fashion retailer, received interaction of an entirely different nature on its Facebook Fan Page. The company  posted images to Facebook of a tall, blonde model wearing the brand’s new silk cargo pants, and received a number of complaints that the trousers were not universally flatterig unless you’re a “stick like model”. LOFT quickly responded to calls for ‘real women in photos’ the next day by posting pictures of its own staff – ranged from size 2 to 12, and from 5′3″ to 5′10″ – posing in the cargo pants. In so doing they managed to turn things around, address the negative sentiment head-one and show that they were indeed ‘listening’ to their customers.

Digg redesign takes the fight to Twitter, Facebook
Digg has also recently announced a redesign, and “aims to directly challenge Twitter and Facebook by redefining the way Diggers share, view, and submit content.” Chief among the changes, are the ability to follow friends, publishers, and “taste-makers”; as well as  view content shared/promoted by their friends.

The idea seems to be that Digg will become much more of a true social networking site, but still based around links and news so as to cut out miscellaneous status updates so common to Twitter and Facebook. Additionally, it will now be easier to submit stories to the site, as well as become easier for Top News to spread amongst friends.

Meanwhile, a rumour has been spreading, in part by Digg founder Kevin Rose, that Google is readying ‘Google Me’, a social service intended to go head-to-head with Facebook.

FourWhere now combines Gowalla, Yelp and Foursquare
FourWhere, free service developed by Toronto-based social media monitoring and analytics company Sysomos, now integrates information from the three leading location-based services: Gowalla, Yelp and Foursquare.

If you’re not familiar with Fourwhere, it integrates data from Foursquare, Gowalla and Yelp, and displays it using Google Maps API in order to provided users with “ an easy way to discover places and comments for thousands of restaurants, bars, cafes, stores, tourist attractions and other venues.”

Zappos lives up to its reputation for customer service
Over the past few years, online retailer Zappos has been highlighted alongside the likes of Ford, Dell or Comcast fairly regularly as a ‘go to’ case study for their use of social media for customer support. And it’s easy to see why with this example.

A pricing bug on a Zappos sister site called 6pm.com gave customers the ability to purchase any product online for no more than $49.99. The mistake was eventually caught 6 hours after it went live, but not before customers had taken advantage of the pricing bug to the tune of approximately $1.6m.

Balancing the backlash that might ensue online against the cost of eating the loss, Director of Brand Marketing Aaron Magness explained on the Zappos Blog that they would honour all purchases.

As Econsultancy’s Patricio Robles put it: “Zappos… clearly understands that its reputation is worth far more than $1.6m and that sometimes eating a loss is the smart thing to do. Interestingly, one might even suggest that Zappos will only boost its reputation and customer loyalty with this move.”

Independent blocks anonymous comments
The Independent dealt a blow to trolls everywhere by only allowing people to post comments if they sign in using their Facebook, Twitter, Yahoo, Open ID or Disqus accounts. Editor Martin King explained the move with the following:

Websites have been encouraging cowardice. They allow users to hide behind virtual anonymity to make hasty, ill-researched and often intemperate comments regardless of any consideration for personal hurt or corporate damage.

Well said. While this might not be able to stop individuals posting under a pseudonym using, say, a Disqus account, it is nonetheless a step in the right direction to try and deter those who seek only to defame or abuse in comments sections across the web.

BBC iPlayer adds Twitter and Facebook to socialise TV
The BBC’s video on demand service, iPlayer, is launching iPlayer Beta at the end of June, allowing users to link their Twitter, Facebook and Windows Live Messenger accounts to their ‘BBC ID.’

Users will more easily be able to share what they’re watching over social networks, while viewers using Windows Messenger can sync viewing with friends and chat about the show in realtime.

Buy lettuce, get virtual currency
Social gaming company Zynga and Green Giant have teamed up to offer purchasers of Green Giant vegetable products free virtual currency that can be used in Farmville.

At first glance, the promotion seems like a very good fit. Zynga will be able to easily track redemptions to determine if the promotion is a success, while Green Giant can (hopefully) get more people eating their ‘5 a day.’ More importantly though, “the promotion highlights just how prominent virtual currency and games like Farmville have become in the mainstream.”

BP beaten in social media stakes by fake tweets
BP has had something of a mess on its hands lately in social media in the form of a tongue-and-cheek account:  @BPGlobalPR. The account has swelled to over 97,000 followers, eclipsing BP’s official @BP_America account by some 88,000, and claimed to be the oil giant’s official voice throughout the ecological crisis in the Gulf, while delivering a healthy dose of satire.

The anonymous Tweeter has since penned an editorial in the Guardian, been unmasked by Wired magazine and even given a book deal. There is also a T-Shirt range with proceeds going to benefit the Gulf Restoration Network. Long may it continue.

Dr Pepper rolls out Facebook status takeover for teens
Coca-Cola has launched a Facebook app for Dr. Pepper which gives consumers the chance to win £1,000 if they allow Dr Pepper to take control of their status update.

The app ties into their ‘What’s the Worst that Could Happen?’ creative, and chooses updates at random with varying degrees of embarrassment such as ‘what’s wrong with peeing in the shower?’ or ‘never heard of it described as “cute” before.’

Domino’s UK Rewards Foursquare Mayors, Yahoo acquires ‘Asian Foursquare’
Domino’s UK is starting a nationwide Foursquare promotion that rewards mayors with free pizza once a week, a deal similar to the one Starbucks announced not too long ago. Additionally, every Foursquare user will receive a free side dish when spending over £10.

In other location-based news, Yahoo has acquired Koprol which has been described affectionately by TechCrunch as the ‘Asian Foursquare.’

Google Moderator on YouTube enables real-time feedback from your audience
YouTube has integrated the use of Google Moderator into every single YouTube channel. Google Moderator is a social platform that allows users to solicit ideas, ask questions, and have their community vote for the best comments in real-time. Crucially, it also allows users channel owners the ability to remove any content that their audience has flagged as inappropriate.

Twitter passes 15 billion tweet mark
After reaching 10 billion tweets at the beginning of March, Twitter has now announced that it has delivered its 15 billionth tweet:

It took Twitter almost a year to hit five billion, but only four months to hit 10 billion. By adding another five billion tweets in three months it is now growing at more than one billion tweets a month, which means it should hit 20 billion before the summer is out.

Assuming we even get a summer in London this year…

Tuenti switches on local for a location-based future
Spanish social networking site Tuenti, often referred to as the Facebook of Spain, has introduced a location-based feature called Tuenti Places (reads “Tuenti Sitios” in Spanish) allowing users to “add any local place, interact with it, share it with friends, upload images and write reviews.” Each Tuenti place (e.g. bars, clubs, restaurants) will have it’s own unique space for user interaction so unlike Facebook pages, there won’t be any duplicates.

According to TechCrunch, this is a very different strategy from the likes of Gowalla, Yelp, Foursquare or Spain’s 11870 who’ve built a community on top of local:

Tuenti first built a massive and incredibly segmented community and now they’re introducing local, which in itself is social by nature, but they can build in local by crowdsourcing their 8 million active users who are already sharing places…. Overnight Tuenti promises to get thousands of very dynamic local business pages and will shortly introduce new features such as Foursquare-like check-ins.

With everyone expecting Facebook to introduce location very soon, it will be interesting to see how Tuenti’s location-based feature fares.

Middle-aged travellers leading travel social media revolution
The Social Travel Report by independent media agency Total Media, claims that the holiday industry is facing a social media revolution and that middle age travellers are shaping consumer views of the best hotels and holiday destinations. Based on a sample of 1,375 people, the report found what many people have long suspected:

Holiday reviews written by strangers on independent websites such as TripAdvisor, search results on Google and word-of-mouth advice from family and colleagues are more influential than brochures, advertising, media reviews and advice from travel agents.

Some of the highlights:

• Almost half of travellers over 45 are using websites to recommend or warn fellow travellers by posting a review
• 25% of British travellers say that online reviews by strangers help determine their travel plans
• Almost 70% of consumers use the internet to book their holidays
• Expedia was the leading online resource for consumers planning long trips (more than five nights) with 25%, followed by Tripadvisor and lastminute.com with 22%

The Social Media Bubble
Last week Umair Haque, Director of the Havas Media Lab, advanced a hypothesis in the Harvard Business Review:

Despite all the excitement surrounding social media, the Internet isn’t connecting us as much as we think it is. It’s largely home to weak, artificial connections, what I call thin relationships.

It makes for an interesting read, and he goes supports his hypothesis by arguing that hate, exclusion and disempowerment are flourishing online, whereas there is no greater trust or a rise in value of relationships.

This created quite a stir, and invited about 188 comments from readers and almost 50 blogs in response.  Two noteworthy blog posts responses came from Bud Caddell over on What Consumes Me and a lengthy post on Stowe Boyd and the /messengers.

In all, Umair’s argument about the devaluation of relationships because of social media is fairly grand one not necessarily supported empirically anywhere within his post.  That said, it’s certainly refreshing (and desirable) to have the social media industry’s thinking about online relationships tested every now and again.

Burson-Marsteller Fortune Global 100 Social Media Study

Burson-Marsteller released the findings of their Fortune Global 100 Social Media Study which looked at the social media usage of the 100 biggest companies on the Fortune 500 list. The study found that 79% of the companies use at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs.

Like the Fortune 100 study found, Twitter is the social media platform of choice among the Fortune Global 100. The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders.

Social media participation by companies varied globally by region, and it appears that large firms are getting more comfortable using social media and are broadcasting less, and engaging more. You can download the complete analysis of these findings as a PDF.

Sony generates over £1m in sales through Twitter
Speaking at the Marketing Week Social Media for Brand Building event, Sony revealed that they generated over £1m in sales through Twitter. Nick Sharples, head of corporate communications has said that Sony sees Twitter “as a viable sales platform, as well as a tool to amplify PR activity.” This revelation by the tech giant echoes the headlines made last December, when Dell announced they had driven US$6.5 million in revenue thanks to Twitter.

Facebook page updates to appear in Google
Last week, Google began indexing status updates from Facebook Pages and including them in its real-time search results. This marks the first time that Google has integrated information from Facebook, and follows similar announcements in recent months that Google had integrated Twitter and MySpace updates in its results.

The information it is allowed to integrate is more limited than the deal the social network has in place with Microsoft’s Bing. Google can only index status updates from Facebook Pages – which are ‘for organisations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner’, according to the network’s own definition, and act more as marketing tools.

Yahoo! signed a deal its own last week with Twitter, “which not only takes in search, but also a deeper integration of the microblogging service’s tools.”

It’s time for We Are Social’s Monday Mashup, our pick of some of the web’s finest social media developments.

PleaseRobMe.com reveals dangers of social networks
If you’re a heavy user of Foursquare and Twitter, you might want to take notice of PleaseRobMe.com. The website made the headlines by highlighting in real-time the whereabouts of people who checked in on Foursquare and shared their location on the web via Twitter. The goal of the three Dutch developers who set up the site was to highlight the dangers of publicly telling others your location on the Internet because it “ leaves one place you’re definitely not… home.”

The goal of this website is to raise some awareness on this issue and have people think about how they use services like Foursquare, Brightkite, Google Buzz etc. Because all this site is, is a dressed up Twitter search page. Everybody can get this information.

Facebook become America’s second most popular website, beating Yahoo!
Compete.com revealed that Facebook had surpassed Yahoo as America’s second most popular website.  Facebook drew nearly 134 Million unique visitors in January 2010, compared to Yahoo’s 132 Million visitors.

While traffic figures are important, the blog notes that the real story is around user engagement and on this front Facebook wins hands down:

Check out how monthly Attention (time spent on Facebook.com as a percentage of all time spent online each month) ramps over the past year for Facebook, while both Yahoo and Google show a decrease. In January, 11.6% of all time spent online was spent on Facebook (compared to 4.25% for Yahoo and 4.1% for Google).

The recent launch of Google Buzz is no doubt aimed at eating into the amount of time that users spend on Facebook, but time will tell if Google can be successful here.

MySpace real-time search goes live on Google
MySpace announced on their blog that Google search now picks up publicly available updates from MySpace users in real-time.

… when you search for anything on Google, as part of your search results you will see live updates from MySpace users, including news, photos, and blog posts that they have chosen to publically publish. Further, all of these updates will be ranked to reflect the freshest, most relevant results, making it easier to find the latest information on anything you’re searching for on Google, including the music and artists you enjoy most.

MySpace now joins Twitter as one of the services that are now live in Google’s real-time search, announced last year.

Outlook gets social with LinkedIn, Facebook, and MySpace
Microsoft announced a number of major developments for Outlook, including a public beta of LinkedIn for Outlook and partnerships with both Facebook and MySpace. The highlights of LinkedIn for Outlook include:

• The ability to connect to your LinkedIn account directly from within your Inbox, and add connections
• The ability to view status updates and photos from connections next to an e-mail message they have sent
• The ability to receive automatic updates to Outlook contact information directly from LinkedIn
• The ability to synchronise mobile contact information with information from LinkedIn

Meanwhile, the Facebook and MySpace partnerships for Outlook 2010 will enable users to more easily connect co-workers and colleagues, as well as friends and family within their Outlook Inbox.

The LinkedIn public beta is available now, and Facebook for Outlook and MySpace for Outlook will be available later this year as the official release of Office 2010 approaches.

Recruitment consultants find digital skills in short supply within PR industry
PR recruitment agency Major Players last week told PRWeek that there is a shortfall in candidates with a general understanding of social media. After analyzing a sample of 4,500 CVs from the past two years, only:

• 6% referenced social media
• 9% mentioned Twitter
• 2% talked about blogging
• 13% included ‘Facebook’ – although in some this was merely highlighted in the ‘interests’ section

This stands in fairly stark contrast to the current need for digital skills in the industry “with around 33 per cent of recruitment searches by employers being for digital and social media expertise, while a further 28 per cent require a general understanding of social media, generally in consumer roles.”

Privacy no longer a social norm, says Facebook founder
The rise of social networking online means that people no longer have an expectation of privacy, according to Facebook founder and billionaire Mark Zuckerberg.

Speaking at the Crunchie awards in San Francisco recently, he suggested that the rise of social media reflected the changing attitudes of ordinary people online. Though a great number of people are choosing to share more information online, the degree to which ‘privacy is no longer a social norm’ is debatable.  Check out the full article in the Guardian, which sums up Facebook’s moves in recent to bring more information into the public domain, and the adverse reactions that followed.

Social Media and the Haiti crisis
Following last week’s tragic earthquake in Haiti, social media played a significant role in raising awareness and getting aid donations from individuals across the world. Below are a few impressive ways in which web and mobile technology have been deployed in the past week to bring the tragedy to light.

• Photos posted on Twitter shortly after the devastating 7.0 quake swept across the web causing an outpouring of support
• Twitter and Facebook users respond to Haiti crisis helping raise $35m in donations in 48 hours for the the American Red Cross
• Google worked with satellite imaging company GeoEye to make available accurate aerial imagery to help humanitarian aid get where it needs to be most
• Apple created an iTunes donation page [iTunes link] to allow users to donate money to the Red Cross directly from iTunes.

If you haven’t already done so, you can donate to relief efforts via UNICEF or the International Committee of the Red Cross.

PostRank Top Blogs of 2009
PostRank last week announced their list of the most engaged, most influential and ‘biggest mover and shaker’ blogs of the last year.

To create the list, they gathered and analyzed over 2 billion individual engagement activities on 20 social hubs, (e.g. Twitter, Digg, Delicious) and ranked 15,725 blogs in 491 topics. Check out the Top Blogs of 2009 here. Each topic contains a ranked list of blogs, along with each blog’s engagement profile and top posts for all of 2009.

Yelp takes on Foursquare with new iPhone check-ins
In the latest version of its iPhone App, Yelp has added the ability for users to “check-in” and share their location with friends, similar to what you can do on services like Foursquare. Unlike Foursquare though, users don’t compete to become the only mayor of a single location, but can become ‘regulars.’ We wonder whether removing the ‘game’ element will affect user uptake and the incentive to check in. That said, Yelp have an existing userbase of about 1.25 million people per month. Some key features include:

• Friends can see a list of all of your check-ins
• You can bring up a map of nearby check-ins
• Post your check-ins on Twitter
• Businesses can offer promotions and discounts to their regulars

Google launches real-time, social web search
You might have noticed that Google looks a bit different, since announcing last week a couple of very important developments in the area of real-time search.

Google search results now include breaking news headlines, live updates from popular social networks, and blog posts published just seconds before. And the move is fully supported by the ‘who’s who’ of social networking: Facebook, MySpace, FriendFeed, Jaiku, Identi.ca and Twitter.

Forrester: Traditional agencies can’t do digital
A new study from Forrester last week highlighted the complexity of the interactive marketing landscape and the challenges this poses for marketers, and to traditional agencies:

Forrester interviewed about 100 global interactive marketers for the study. Only 23% thought their “traditional brand agency” could effectively plan and manage interactive marketing activities. About 46% thought they couldn’t do it, and the rest didn’t have an opinion either way.

Forrester expects the digital agency space to fragment even more with clients working with specialist agenices in areas such as mobile and social media.

Habbo Hotel launches conversation tracking tool
Habbo Hotel, the virtual world for teens with around 14 million monthly unique visitors, has launched a conversation measurement tool for the site called  ‘Habble’. This offers marketers a chance to understand what users are saying about their brands, slogans and key phrases over a defined period.

The tool has been developed to help brands advertising in the hotel and is used in conjunction with click-through rates, time spent and impressions. Brands not advertising within the virtual world can also use Habble to understand what type of conversations are taking place about them.

Germany’s StudiVZ adds support for 3rd party apps

Two and a half years after Facebook, its German clone StudiVZ follows the US social network’s most successful move by adding support for third-party applications.

Nine apps are available as of today and several hundreds are in development.

What sets this development apart is the emphasis that is being placed on privacy. Germany has some of the toughest online privacy laws in the world and CEO Markus Berger-de León has applied tight security policies to third-party apps “to avoid the type of scams that TechCrunch recently dug up on Facebook and MySpace.”

So, here’s the big one, does spending on social media really pay back? A fresh MBA graduate from MIT, Niki Gomez, passing through London and We Are Social on her way to Mumbai, gives her views.

At last, a study quantifies what many of us felt must be true, that social media does translate into increased sales. As Violette mentioned last week, a study by Wetpaint and Charlene Li’s Altimeter Group shows an extremely strong correlation between engaging in different social media and earning higher revenues. The study looks at the engagement of top 100 brands from the 2008 BusinessWeek/Interbrand Best Global Brands report and ranks them from 1 to 127, based on how they use social media channels. It finds that the top brands with their rankings in brackets are:

1. Starbucks (127)
2. Dell (123)
3. eBay (115)
4. Google (105)
5. Microsoft (103)
6. Thomson Reuters (101)
7. Nike (100)
8. Amazon (88)
9. SAP (86)
10. Tie – Yahoo!/Intel (85)

The most engaged brands experienced revenue growth in 2008 of 18% whilst the least engaged brands experienced losses of negative 6% over the same period.

Also interesting is that only arguably half of these are internet companies. The study categorizes the brands, a la Malcolm Gladwell, into mavens, those heavily engaging in 7 or more channels, such as Starbucks and Dell; butterflies, such as American Express and Hyundai who engage with seven channels but with less engagement; selectives who engage in six or less but do some on a deep level such as H&M and Philips; wallflowers like BP and McDonalds who engage with six or less but with a light touch. My question was whether social media pays off because of lower marketing spend, as there is a shift from spending on more traditional channels. However it seems, revenues, actual sales are up on previous years, even boom times!

Their findings conclude that it is not how many social media channels you use, but how deep that engagement is: so being social pays, but it’s the quality rather than quantity of these conversations that seems to triumph yet again. So, please think before you tweet… a good piece of advice for brands and individuals alike.