Here are all of the posts tagged ‘Advertising Age’.

We’re in the charts

by Robin Grant in News on 5 July 2009 at 18:39 Google+

Advertising Age, the 79 year-old journal of record for the US advertising industry, is perhaps not the institution you’d expect to be running the undisputed chart of the world’s top advertising and marketing blogs.

Called the Ad Age Power 150, it actually consists of over 1000 blogs, with a robust methodology and rather strict entry criteria. One of the criteria is that your blog has been running for over six months, so although its seems longer since we first posted here, we only became eligible last month – but we’re pleased to say that when we did, we went straight into the top 150.

The observant among you will have spotted the orange crest that appeared a few weeks ago underneath our Flickr stream over there on the right, where you can see our position in the charts updated daily.

We’re also very proud that we’ve also entered the list of the UK’s top marketing blogs, which is based on Ad Age’s data, at no. 11.

In both instances, we’re delighted to be in such great company…

Update: We’ve also entered the Ad Age Power 150 European top 100 blog ranking in 19th place, and the Plannersphere Top 20 in 5th place.

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Social media is good for your career

by Robin Grant in News on 27 January 2009 at 14:33 Google+

Advertising Age reports on a study of 400 CMOs (that’s Marketing Directors in English):

Only 16% of respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online.

The survey comes, however, as big marketers are paying growing attention to monitoring and leveraging social media. Procter & Gamble has a Social Media Lab that’s about 18 months old, and Unilever last month hosted a word-of-mouth summit at its US headquarters dedicated largely to understanding how social media affect its brands.

Another big marketer, Johnson & Johnson, became acutely aware of the trouble social media can cause when complaints on the microblogging site Twitter led it to pull the plug on an ad campaign for Motrin in November.

One problem for marketing executives is that they’re not clearly in charge now of managing the customer experience, customer loyalty or social media today, given that public-relations, sales, consumer-affairs and research-and-development departments all have a stake in those areas now.

Donovan Neale-May, executive director of the CMO Council, said marketing should take the lead in overseeing the customer experience and satisfaction. And he said addressing deficiencies in tracking and analyzing consumer feedback and buzz may be the key way CMOs can stake a claim to leadership.

This accurately reflects reality as we experience it – we work into both Marketing and Corporate Communications Directors on different clients. Although the most effective engagements tend to be when we’re working with a combination of the Marketing, PR, Customer Service and Research departments, there’s clearly a land grab in progress. It’s those that commission us whose careers’ are seeming to benefit – and not just for the mercenary reasons the CMO council gives, but because they’re the ones doing the valuable learning as social media changes the face of business for ever…

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