The state of Google+

by Luca Della Dora in News

Google launched Google+ in 2011. It’s a social network that marketers and agencies haven’t exactly rushed to use.

So, almost three years after its introduction, we decided to analyse its growth. We looked at registered users, people who use it actively (i.e. people who interact with content in the stream, by sharing or creating it), and user behaviour on the platform.

The results can be seen in the infographic below, which highlights the global data and statistics, and compares to UK data where available.

STATE OF GOOGLE

 

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  • https://twitter.com/iboy George Nimeh

    In 2014, monthly usage (especially of a social network) can hardly be defined as “active”. I think it is time to change the definition and use of “Active Users” from monthly to a much more frequent basis.

  • http://www.contently-managed.com/blog Craig McGill

    That’s a cracking infographic. Just one thing I wanted to check – is that time spent on the platform per month (or monty as the diagram says)?

  • http://www.contently-managed.com/blog Craig McGill

    I don’t know George. It’s quite a good metric and easy to understand. What would you change it to? Daily Active Users?

  • https://twitter.com/iboy George Nimeh

    Yes, something daily (or at least weekly) … What is useful about someone who visits a social network on a monthly basis? That is not engagement. That’s a fleeting glance. You have a one in a bazillion chance of engaging with that person. As a metric being used by marketers and brands to plan campaigns, it’s useless imho.

  • http://lucadelladora.com Luca Della Dora

    Hi Craig, this is the time spent on the Google+ stream during a month, and it doesn’t include the time spent using other Google’s services.

  • http://checkin.trivago.fr Victor Vermersch

    Hi @LucaDellaDora:disqus I saw this infography for UK and IT. Do you have it for France maybe? Thank you for this great job.

  • http://lucadelladora.com Luca Della Dora

    Hi Victor Vermersch, sure.

    During Q42012 there were 8.5M registered users, and 4.3M active users – 1.6M via mobile.

    During Q42013 the numbers related to in stream activities have decreased: registered users are now 12.8M, but active users are 3.4M (1.3M via mobile).

    I hope it’ll be useful for you. :) If you are looking for other insight/social media related news about France landscape, you can follow us on http://wearesocial.fr/

    Have a nice day!

  • http://www.tone.co.uk/ Anthony

    Love the design on this infographic. Sleek, clear and easy to divulge the data. Interesting to see that there are less active users now than last year. Although being active once in a month isn’t very active really so I imagine the figure is somewhat even lower. I think being active once a week would be a better metric. I’ve embedded this great infographic in my latest post along with another new Google+ infographic by Quick Sprout here http://www.tone.co.uk/infographic-google-plus-user-statistics-2014/ looks good! :)

  • http://lucadelladora.com Luca Della Dora

    Hi Anthony, thank you for your appreciation, and thanks for sharing. :)

  • http://myindigolives.wordpress.com/ Ellie K

    I submitted to Reddit. It is doing nicely on r/google+ If you’d like to visit, see The State of Google, duly attributed and linked to WeAreSocial.

    Monthly active usage (MAU) leaves a lot to be desired as a metric, however, it is a de facto standard for gauging social media adoption, insofar as anything is a standard in social media. MAU is used in assessing company value for (so called) tech IPO’s in S-1 filings, for example. It doesn’t mean we’re stuck with it forever. In this context, an infographic that is likely to be used for cross-platform comparisons (Google+ versus Facebook, Twitter etc.) it is an appropriate choice.
    * I re-read this, and laughed at how officious I seem. I’m a statistician, so I use the same wording to describe Twitterverse data as say, ionizing radiation exposure :o)

  • Taavi Sepp

    Daily average use with event-based peaks levelled out? Daily is a small step up from real-time.
    Weekly might sound better here, gives you 52 numbers to calculate score from.

  • Lars Kroll

    Hi Luca,
    could I ask you where’d you get this stats? And could you recommend me an official Google source? :-)
    Thank you in advance,
    Lars

  • http://lucadelladora.com Luca Della Dora

    Hi Lars,

    the stats have been extracted from Global Web Index platform. Unfortunately Google doesn’t share official stats, especially for local markets.

    These numbers have been collected by Global Web Index through interviews among global and local population during the selected periods. :)

    Thank you for your question.

  • http://www.drwebsitesuk.com mark Zub

    A lot more then thanks for this useful post.