The Nielsen Social Media Report 2012

by Robin Grant in News Google+

Nielsen have just released their 2012 Social Media Report:

The headline findings are:

What’s driving the continued growth of social media?

  • Mobile – More people are using smartphones and tablets to access social media
  • Proliferation – New social media sites continue to emerge and catch on

How is consumer usage of social media evolving?

  • The Global Living Room – Social TV is on the rise
  • Social Care – Social Care is transforming customer service

How is social media impacting marketing?

  • Social Word of Mouth – Social media enables consumers to generate and tap into the opinions of an exponentially larger universe
  • Hyper-Informed Consumers – Social media is transforming the way that consumers across the globe make purchase decisions
  • Opportunity for Engagement – Consumer attitudes toward advertising on social media are still evolving

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  • Guest

    Slide no 13: interaction with social media while watching TV. Interesting facts about who’s in the top 2.