Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700 or drop us an email.
What’s the lifespan of Facebook posts and tweets?
New research from Socialbakers has found that a brand’s post on Facebook will see half of its reach in the 30 minutes after it’s published, so it’s more important than ever to choose your time wisely, in light of the recent decrease in Page reach highlighted above. But the first 10 minutes in a post’s life might be even more key, with one-third of the post’s total reach seen in this short time frame.
Are a brand’s Twitter followers actually talking about it?
Without any sort of platform-provided insights, it’s not easy to tell how many people are engaging with brands on Twitter. But a new analysis of 19 million tweets about 31 Fortune 100 companies shows that about 9% of a brand’s followers talk about or engage with the account on Twitter. Similarly to Facebook, as an account increases in followers, the percentage of followers talking about the brand decreases.
Copy/paste still dominates online sharing
More than 80% of all link sharing still comes from the age-old copy/paste and much less often from share buttons. Of this type of sharing for Business Insider, e-mail takes the biggest slice at nearly 70%, and Facebook takes up the lion’s share of social media sharing, with Twitter and Pinterest far behind.
Facebook tests ranked comments, updates mobile sharing and more
Facebook has been toying around with some new features that could be rolled out to all pages soon. The platform might introduce a new comments system to pages that gives priority to more engaging comments by pushing them to the top of the stream. This would bring Pages more in line with Facebook’s comments plugin for external sites, which have had these ranked conversations since early 2011. Facebook is also looking to implement a new option to reply directly to comments, as users currently can’t mention other commenters if they aren’t friends. In addition to increasing engagement, ranked comments and a direct response feature will make community managers’ lives easier by keeping the conversation with a single user in one place, instead of being scattered throughout the thread.
Facebook has unveiled a new feature in beta for apps that makes it possible for them to create Facebook groups through the API. Groups of users can post updates and create events based on their involvement in a game, with the app acting as the admin. Facebook says it hopes that these groups will make games more social, but the feature could also extend to reading apps to make book clubs and fitness apps to make training teams, for example.
And finally, Facebook is creating Pages-only newsfeeds that contain content from Pages that a user has liked. The Pages-only feed will still be filtered, so not all posts will be seen by all of a page’s fans, and this option won’t affect how many brand updates appear in users’ normal newsfeeds. This will be similar to the Close Friends list, and it seems unlikely that anyone will bother using it.
Tumblr announces its A-List partners Tumblr has unveiled its A-List partners program, made up initially of only 12 agencies and tech vendors, which will get more support and training from Tumblr, as well as more access to the site’s API and data. We’re thrilled that We Are Social is included in this group of 12, and we’re ready to help more brands stake their claim on the platform.
Pinterest launches brand pages
Pinterest has finally rolled out dedicated brand pages in a good sign that they are becoming friendlier to brands using the site. So far the branded accounts don’t have many distinguishing features, as the pages don’t look any different, and there aren’t any extra features or analytics available yet beyond verifying your website. But Pinterest wants to help brands promote their boards and is offering four buttons and widgets that brands can add to their websites, including ‘Pin It’ and a ‘Follow’ button and new profile and board widgets to showcase the brand’s latest pins.
New Foursquare connected app reminds you of loyalty card deals
A new app that runs on Foursquare’s platform will let you know about deals and discounts where you check in, so you don’t forget where you have loyalty cards (if you can remember to get your phone out). The app is being developed in Silicon Valley, so most of the deals are focused there now, but we hope to see them expand farther soon.
Ben & Jerry’s crowdsources print ads through Instagram
Ben & Jerry’s is asking its fans to post photos to Instagram with the hashtag #CaptureEuphoria, and the brand will select 20 of the photos to be featured in print, billboard and bus station ads near the fan’s hometown. The first winner had her photo published on the back page of a local magazine that was given out a scoop of ice cream in her community.
Kleenex launches new campaign for cold and flu season
Cold and flu season is upon us, and We Are Social has helped Kleenex create a bespoke gaming app on Facebook so fans can help give some extra care to the poor suffering Sneezles, who have unfortunately already caught the bug. To keep people comfy when they have a cold, Kleenex will be sending out care kits through Facebook and Twitter, as well as giving them out at experiential events across the country. Cold and flu sufferers can also get more information about symptoms through Kleenex’s partnership with NetDoctor, or forget their winter blues by playing the Sneezeman iPhone game, who gets power-ups through the tissues.
British Airways retweets f-bomb-filled complaint
Here’s another painful story to add to the “oops” file: An upset traveler sent an expletive-filled tweet to British Airways about a cancelled flight. Someone else on Twitter responded to it and added a few more expletives, and then for some reason British Airways retweeted that to its 200,000 followers. BA has removed the message and tweeted an apology, but not before lots of other people got their hands on it. Fill in the blanks in the image below, or we’re sure you can also find it on your own.
If you liked this post, why not subscribe to We Are Social by email or RSS?