Which content works on Facebook?

by Robin Grant in News Google+

A great infographic from vi knallgrau looking at the performance of Facebook posts from 50 Consumer Brands and 50 Retail Brands in Germany, Austria and Switzerland over a four week period:

Which content works on Facebook?

If you liked this post, why not subscribe to We Are Social by or ?


  • Pingback: Ce fel de continut "merge" pe Facebook ptr branduri » Bogdana Butnar .ro

  • http://www.socialbakers.com/ Peter Kelly

    It`s obvious that pictures are the most viral content to share on Facebook. However, what surprises me, is that videos have 85% less virality. I would have thought they will be as high as pictures, but apparently, I have been mistaken.

  • Pingback: Ce postam pe Facebook, pe contul de companie?

  • http://www.facebook.com/naurene Naurene Donelly Antoniotti

    videos take time to watch

  • Dkworker

    duh

  • Pingback: Delete Facebook Page - Three Reasons Why | Pragmatic Learning

  • http://www.allsorts-online.com/blog/ Allsorts

    I’d love to see this broken down into most shared/ most commented. Something short and quick (image; short text; no link) might get shared a lot. Wonder if slightly different kinds of posts get commented on and engaged with in a different way, and whether that might be equally important in building a brand relationship.