Which content works on Facebook?

by Robin Grant in News Google+

A great infographic from vi knallgrau looking at the performance of Facebook posts from 50 Consumer Brands and 50 Retail Brands in Germany, Austria and Switzerland over a four week period:

Which content works on Facebook?

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  • http://www.socialbakers.com/ Peter Kelly

    It`s obvious that pictures are the most viral content to share on Facebook. However, what surprises me, is that videos have 85% less virality. I would have thought they will be as high as pictures, but apparently, I have been mistaken.

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  • http://www.facebook.com/naurene Naurene Donelly Antoniotti

    videos take time to watch

  • Dkworker


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  • http://www.allsorts-online.com/blog/ Allsorts

    I’d love to see this broken down into most shared/ most commented. Something short and quick (image; short text; no link) might get shared a lot. Wonder if slightly different kinds of posts get commented on and engaged with in a different way, and whether that might be equally important in building a brand relationship.

  • guest

    obat keputihan gatal crystal X is in desperate need infographic like this. thank you very much for your data.