The Social Olympics: Battle of the brands

by Robin Grant in News on 9 August 2012 at 16:11 Google+

A great infographic from Gorkana Group looking at which of the sponsors are winning and loosing the Olympic battle in social media. We’re proud to see that our client adidas is winning the battle against Nike, and that our client Westfield is doing pretty well too..

The Social Olympics: Battle of the brands

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  • marekting

    It would be interesting to take this ‘quantity of mentions’ and run it against media investment that pushes the various hashtags and pr efforts pushing mentions and coverage. Who is getting more bang for their buck?

  • jhaime

    The adidas campaign on facebook has had much greater weight… they’ve really murdered Nike on this one and understandably as a primary sponsor. 

  • http://www.antonkoekemoer.com/ Anton Koekemoer

    Hi Robin,

     

    Thanks for sharing the great info graphic. I wonder if the
    analysis on the Paralympic will yield the same results?