The Social Media Benchmark, Spring ’12

by Robin Grant in News on 10 July 2012 at 16:12 Google+

The Social Media Benchmark is a rolling six-monthly study exploring how marketers in the UK, Europe, Africa and Asia are adapting to, investing in and getting value from social media. They’ve published some of the results from the second wave of the Social Media Benchmark in the below infographic:

The Social Media Benchmark, Spring 2012

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  • http://twitter.com/simon_ryley Simon R

    Have you guys checked out how sports teams and athletes are using social media? http://www.sportrightnow.com has a great set of social channels by sport that shows just how much experimentation is going on

  • http://twitter.com/ParkJog Jarrel

    Boy do i dissagree with some of the answers to “what are the key internal barriers to getting more value from social media”. Shouldn’t the answers be keeping staff motivated in this environment, allowing time away from screens, not trying to keep up with social media as it is too rapid, but having a core focus on our customers and offering simple ways of connecting with them and monitoring feedback. Why are we chasing the machine? We created it. Truth is we want to be as in focus as our competitors or icons and and somehow forget that failing is the invaluable part of learning. No marketing or social media budget/strategy will deliver exactly what we want. Just try to be simple, i think.

  • trolly

    #ilovereallyfuckinglonginfographicsbecausetheymakemefeellikeakidreadingapicturebookpricks

  • http://twitter.com/QudosAnimations Qudos Animations

    Really interesting, I guess that shows how there can often be a gap between the results people expect from social media and the actuality of trying to get tangible results.. Also love the 8 bit look of this infographic!