The IPA’s 12 top tips for Modern Briefing

by Robin Grant in News Google+

Last week the IPA and Contagious put on a ‘Modern Briefing’ event where some of Britain’s best planning talent espoused their 12 top tips for different aspects of modern briefs:

  • Process: Glyn Britton, Albion
  • Insights: Michael Dick, MEC
  • Audiences: Richard Huntingdon, Saatchi & Saatchi
  • Participation: Patricia McDonald, Isobar UK
  • Channels: Jason Gonsalves, BBH
  • Trends: Dan Southern, Contagious

It’s well worth going through all of their presentations from the evening:

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