Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700 or drop us an email.
80% of internet users are on social media Russia has put itself on the map by breaking into the top 5 social networking countries. Russia has posted an impressive double-digit gain and now boasts 82% of its internet users on social, up from 52% in 2010.
For retailers, social media is just as important as online shopping American retailers have rated social media just behind online shopping as the digital channel making their businesses succeed. In terms of how they intend to use social media, 57% say “external brand promotion” with 51% intending to use it for customer insight. Only 45% intend to use it for two way customer engagement. Baby steps…
Has brands’ lust for the ‘Like’ diluted social marketing? A new report from comScore, in collaboration with Facebook, says that brands focus too much on the number of Facebook Likes as a sign of success, instead of working to reach their target audience, engage with them and then getting their fans to amplify that message. The report touts the achievements of social media darling Starbucks, which found that earned media exposure did lead to increased sales.
Facebook user growth is slowing, but time spent there is not Because there’s a limited number of people in the world, this news was bound to appear soon: Facebook isn’t posting the huge user gains that it has in years past. comScore has just reported the lowest growth in US Facebook users since it started recording the data in 2008. But what is still growing is the amount of time spent on the site, which is up at six hours a month, still more than the time spent on Google or Yahoo sites.
Apple gets friendly with Facebook in iOS 6, kills Ping When Apple releases its update to iOS this autumn, we’ll see a healthy helping of Facebook sprinkled in. Facebook features will now be baked into the OS and will be available to apps via an API, with full integration for calendar events, birthdays, as well as contact emails and phone numbers inside your Calendar and Contacts apps that always stay updated. The social network also ties in with Siri for sharing status updates, as well as with your Mac within OS X’s “Mail, Contacts, and Calendars” screen for syncing with iCal and your Address Book. Lastly, Facebook “Likes” have also been fully integrated into the App Store and iTunes.
Apple has also finally pulled the plug on Ping, its social network for music, which never took off after it was unveiled in 2010. Instead, Apple will defer to the social networks that do work and let Facebook and Twitter and further cement their relationship.
Facebook’s new ad exchange, testing social ads off site Facebook is testing a real-time bidding ad system where visitors to third-party websites are marked with a cookie, and can then be shown real-time bid ads related to their web browsing when they return to Facebook. The system, called Facebook Exchange, could show an ad for a travel site to someone who almost bought a flight on the site earlier that day.
Buzzfeed is testing new ad integrations with Facebook, allowing Buzzfeed to use the Like or Share buttons in ads on its site. It’s not yet clear how widespread ads with Facebook plugins will be, but Facebook is said to be rolling out trials with other sites shortly.
Facebook releases WordPress plugin WordPress has also just gotten a nice new plugin from Facebook, which makes it easier to cross-post content to Facebook and take advantage of native Facebook features like mentions, as well as providing a range of Facebook social plugins as widgets within WordPress.
Twitter reveals expanded tweets and tailored trends Expanded tweets just got a bit bigger when Twitter announced earlier this week that tweets from partner sites, such as The New York Times and The Wall Street Journal, now show content previews, Twitter handles for writers, and video and image galleries.
Google+ pages can now be linked to websites Google is continuing its quest for search to go social by linking a company’s Google+ page to its website. By doing this, brands’ content could appear next to search results, as Google’s Dennis Troper says:
When you link your website to your Google+ page, your recent posts can appear in lots of relevant places across Google. For example: when users search for your brand, an excerpt from a recent Google+ post may appear to the right of search results.
Major games developers desert Google+
Despite Google+’s increasing attempts to prove its relevance, two big social game developers are pulling their content from the network. Wooga, one of the gaming partners, said it would remove its games by 1 July though didn’t give much indication why, but PopCap said it would rather allocate its resources elsewhere.
Foursquare displays lists, tips and more on Facebook Bundled into Foursquare’s last update is the ability to turn on sharing for lists, tips, location saves and likes on Facebook – basically Foursquare integrates much more into Facebook than it did before. This could open the floodgate to oversharing, but fortunately this feature is as easy to turn off as it is to turn on.
Pinterest growth slows, but will drive majority of ecommerce referrals Unique visitors to Pinterest in the U.S. grew from 18.7 million in March to 20.2 million in April, an 8% increase, but down from the period of hyper-growth between January and February when unique visitors climbed 72%, according to ComScore. Meanwhile, growth of unique visitors outside the U.S. is still in double-digits (21% between March and April), but Pinterest’s non-English speaking audience remains small.
Nearly 80% of its audience of almost 30 million is in the U.S., the U.K., and Canada, according to ComScore. The No. 4 and 5 markets are France and Brazil, which respectively had just 540,000 unique visitors and 301,000 in March.
However Pinterest is on pace to drive more social traffic to e-commerce sites than Facebook or Twitter by the end of the year. Pinterest is quickly eating into Facebook’s share of referrals, and it’s easy to forget that back in the first quarter of 2011, Pinterest made up just 1% of retailers’ traffic. Although Facebook still tops it at 60%, Pinterest now makes up 26% of the traffic and is only set to increase at the expense of the other, more mature networks.
Disqus unveils updated commenting system The latest version of Disqus has a lovely, clutter-free interface that makes it easier to see how the comments and conversations flow. They’ve also introduced great social features, making it easier to share and tag others in the comments, and comments are also now pulled in from Twitter.
Richard Branson takes on The Crimson Bandit on YouTube At first, it seemed like an innocuous, typical jetsetter’s tweet from the Virgin mogul upon losing his diary, “I’ve been travelling a lot recently so I can’t be sure exactly where I left it, and I know it’s a long shot, but if anyone happens to find it I’d be very grateful if they could let me know!” But that tweet has now launched a series of videos where Richard Branson fights back against The Crimson Bandit, who claims to have his diary, to get Facebook fans to solve clues and riddles to get it back. And now The Crimson Bandit has been unmasked, but you’ll have to check for that spoiler elsewhere.
TalkSPORT launch Facebook social radio player Perfect for listening to the Euro tournament live, TalkSPORT have launched a Facebook social radio player which seamlessly shares the content be listened to on the listener’s wall.
Doritos survives Ross Noble’s Twitter bombard Doritos had all hands on deck when comedian Ross Noble unleashed his Twitter followers upon the poor crisps company by asking them to tweet ridiculous questions. But Doritos had the last laugh when it sent back a bunch of hilarious photoshopped gems, including a hamster on a Dorito.
WongWongs: @dominicvieira More selling time and to take advantage of Summer tours? Most kits are on a 1-year cycle these days. On sale by Feb/March. 30 mins ago
slowriot23: @dominicvieira He's not really young, 28 years or something like that. We would need a young [and potentially better] player beside him. 43 mins ago
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