Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700 or drop us an email.
How much are a brand’s Facebook fans engaging with its page? As social marketers try to find the magic key to unlock fan engagement, the highly respected Admap has released a new study that points out that most of them aren’t doing a great job. In any given week, on average less than 0.5% of Facebook fans engage with a brand they are fans of. The category that the brand page sits within, makes some difference, with automotive the most engaged category with 0.98% engagement:
Social signals are now most important search ranking factors
In news that will turn the SEO industry upside down (and most likely divert search budgets to social), a new study from Searchmetrics has revealed that Facebook is king for brands that want to boost their Google rankings. Shares and Likes on Facebook dominate the list of factors that affect search rankings, with Twitter also having a big impact:
Perhaps not surprisingly, Google+ actually scored the highest correlation with search rankings, but the study’s author said the network “does not currently have enough users for us to be totally confident about this finding”.
Twitter bots boost follower counts
As many as 46% of Twitter followers of major brands could be bots, a professor of communications has warned. However, with a small sample size of 10,000 followers for each of the 39 brands tested and an algorithm instead of a person determining who’s a bot, these findings are bound to be a bit exaggerated.
Facebook launches App Center Facebook has taken its first big step into creating an app ecosystem for desktop and mobile, with the launch of its App Center. Looking for a new game or want to see what apps your friends are using? The App Center gives personal recommendations and shows you what your friends are doing when they aren’t updating their statuses.
We have fixed many issues with the Twitter for Facebook integration, including the ability to post to Facebook Pages, and added some new features. The updated Twitter for Facebook integration now includes additional rich media experiences related to the first photo, URL, @mention or #hashtag in the cross-posted Tweet.
Maroon 5 promotes its new single through Foursquare The band is giving away free downloads of its new single ‘Payphone’ when fans check in on Foursquare to, you guessed it, a payphone. And although we wouldn’t have any trouble finding one of those delightfully iconic red boxes here in London, this sweepstakes is only available across the pond in seven major U.S. cities.
Next reminisces about 30 years of fashion through Facebook and Spotify To celebrate its 30-year anniversary, high-street retailer Next has dug through its closet of history and created an interactive timeline featuring a series of shareable images that sum up fashion moments, each accompanied by a Spotify playlist.
Costa Coffee says hello to Twitter after four years of silence Despite posting content on Facebook and Tumblr, Costa has neglected Twitter since October 2008 when it posted, “We’ve finally arrived on Twitter!”. Well, maybe now it actually has, with its second tweet in four years saying “It’s been a long time between tweets…but we’re back!”. Costa promises more content coming soon, and it will be intriguing to see whether it can take on Starbucks in social.
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