Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700 or drop us an email.
Participation inequality: 1/9/90 rule no longer applies?
After carrying out an in-depth investigation into how the UK online population uses digital media, the BBC has developed a new model of digital participation: The Participation Choice. Going against accepted models, specifically the 1/9/90 rule, it suggests that participation is now the norm, claiming that 77% of the online population in the UK is now active ‘in some way’. For those wanting to know more (as well as those who remain unconvinced) a presentation on the research should be available later this week on the BBC Internet blog.
The impact of Twitter (it’s bigger than you think) Some research from Edison suggests that Twitter is managing to reach beyond the one in ten Americans who actively use the service. The research reveals that more than four or ten Americans hear or read about tweets almost everyday in the media. With numbers that large the importance of Twitter as a broadcast network is evident, both for brands seeking to get their message out there as well as those seeking to combat any potential social media crises.
Poor social media customer service? You just lost a sale!
A new report from American Express exploring consumer attitudes and preferences towards consumer services confirms the value of social media as a customer service tool. It found that of those who use social media to make customer service queries, 83% had chosen not to make a purchase because of a poor customer service experience. The report also found that while consumers who use social media for customer service are the most vocal in both their praise and criticism, like their offline counterparts they are much more likely to share a negative experience, telling an average of 53 other people about it.
Social Networking Properties (Mobile Browser and App Audience Combined
March 2012 Total U.S. Smartphone Subscribers Age 18+ on iOS, Android and RIM
Total Unique Visitors (000)
Average Minutes per Visitor
Global social media report reveals top industries on Facebook
Socialbakers has published a report on the top 10 performing industries on Facebook and brands within each. Auto and alcohol brands came out on top for both engagement and fan growth.
Facebook adds Instagam-lite functionality for feature phones
Facebook hasn’t forgotten about those of you without a smartphone, updating their Facebook for Every Phone app to provide simple photo filter options so everyone can join in the vintage-feel-fun.
Facebook releases mobile app data
The Facebook developer blog last week revealed the traffic it drives to mobile apps, sending 160 million visitors to mobile apps just last month (an increase of 100m since late February). The impact of integrating Facebook functionality is revealed further by looking at the top grossing apps for mobile, 7 of the top ten iOS and 6 of the top 10 Android apps are integrated with the platform. Facebook suggest that features like Single Sign On and Open Graph have been responsible for the phenomenal growth of apps such as iOS video sharing app Viddy, which now has more than 16 million users.
Facebook’s new ‘action links’
Also of interest to brands, Facebook has reintroduced ‘action links’, the customisable links which provide a way for users to engage with apps more easily, increasing the viral potential of each story. Foursquare is one of the first to take advantage of the new functionality, adding a “save this place” link to check-in stories. Clicking on an action link will share a story on users Timelines. Previously, users could Like or comment on an activity or click to visit the app, but there weren’t app-specific calls to action that functioned this way.
Twitter personalises discovering stories
Twitter will roll out a redesign with increased personalisation of the Discover tab in the coming weeks. It will use additional signals, such as tweets that are popular among people you follow, to select stories to display. The new design will also show who tweeted about particular stories, adding a social context to them.
Google+ Hangouts On Air now available to users worldwide
Originally only available to selected broadcasters Google+ has now made its Hangouts On Air feature available to all users. If you have something to say to the world you will be able to broadcast live publicly from Google+, YouTube or a website, see viewing figures, and record and share your broadcast.
Pinterest drives more sales than Facebook
On the other hand, Pinterest’s reputation as a driver of sales continues to grow. According to jewelry retailer Bottica, Pinterest drives 10% of its sales compared to 7% from Facebook. More importantly, those customers spend twice that of Facebook users. It goes to show that people perhaps really do use Pinterest to discover new products.
Foursquare partners with OpenTable to offer dinner reservations
Foursquare have launched a function to actually make a dinner reservation through their app using OpenTable. OpenTable, an online reservations service is currently available in over 15,000 places across the US, handy for users and another incentive for restaurant owners to maintain their Foursquare presence.
LinkedIn claims B2B top-spot, acquires SlideShare
LinkedIn is the place to be for B2B conversions according to research from HubSpot. In 2011, LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average four times higher than Twitter (0.67%) and seven times higher than Facebook (0.39%). It’s also growing faster than these two rivals but recently fell behind in monthly user activity
Man City vs Man Utd scores a million tweets The popularity of sporting events on Twitter continues: after the record-breaking tweet total generated by the Barcelona-Chelsea game, data from Sysomos suggests that the Manchester City vs Manchester United football match received over 1 million mentions on Twitter.
Budweiser run Zeebox dual-screen campaign for FA Cup Final
In more football news, Budweiser ran a dual-screen campaign together with Zeebox to allow users to interact with Saturday’s FA Cup Final. Most interestingly, viewers could also play a Be The Ref social game within the app, which let them enact the part of the referee or dispute decisions, and share their decisions with other friends via the app’s Facebook integration.
Nutella go nuts over Facebook Nutella claims that it’s Facebook ads outperformed TV in a recent campaign. Ferrero attributed 15% of sales from their Christmas campaign to Facebook, and it was also the channel that gave the highest return on investment. It’s fair to say that social media helped them spread their story.
Der Big Mäc: McDonalds Germany crowdsource burger
In celebration of it’s 40th anniversary in Germany McDonalds will create its first crowdsourced burger. Part of the ‘Mein Burger’ campaign fans were asked to create their own burger using an online burger-builder, name it and put it to the public vote. After 5 million votes were cast on over 100,000 burgers, the winner emerged as the ‘Pretzelnator’. According to McDonalds (and somewhat implausibly, considering the number of votes), 1 in 4 Germans took part in the campaign:
Baskin Robbins launches Foursquare promotion for Men In Black 3
Despite the first Men In Black movie being released over 10 years ago, marketers are hoping to cash in on the franchises success a third time around. One of the more interesting promotions comes in the form of a Foursquare check-in competition from Baskin Robbins, which is supported by a mobile site where consumers can register and also add Facebook check-ins or share their entries. Check-ins on either platform enter the user into a sweepstakes as well as earning them achievement badges they can share across Facebook and Twitter.
National Trust: a great British day out
The National Trust are launching a campaign that asks Facebook users to design a ‘Great British Day Out’. Aimed at targeting a younger audience, the Facebook app allows users to select a National Trust destination, choose a theme for their trip and invite friends. Facebook users can vote for the top 20 days out with the winner eventually being decided by the National Trust.
Republicans expand social media efforts with ‘Social Victory Centre’
The Republican National Committee digital team has created the ‘Social Victory Centre’ app, the first of its kind in the political sector. Working on the principle that politics is inherently social, they hope that the app will amplify natural sharing activities such as recommending articles. The app also features a ‘phone from home’ ability that allows those in non-contentious states to make calls on behalf of the RNC to attempt to persuade voters in battleground states.
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