The Social Media Olympics

by Robin Grant in News Google+

An nice infographic from the IOC looking at how media coverage of the Olympics has evolved over time, culminating in this year’s social media Olympic Hub:

The social media Olympics

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  • Richard Ireland

    By publishing they appear to understand the valuable role social media can play, and yet on the other hand have demanded that images taken at events by ticket holders are not for publication, but for private and personal use only. Despite appearing to be on top of “social”, they really haven’t grasped the real value of millions of visitors sharing photos publicly, whilst hiding behind the Media Rights partners argument – that being that they sold the official media rights for vast sums of money, and are presumably obliged to protect the value of those rights.

  • Cheryl Kobayashi

    It is good to see the
    integration of Social Media with sports, since it lets athletes
    interact with fans directly. This reminds me of a page I came across
    on facebook,
    dedicated to Horse Racing, made by a simulation game development
    company called Horse Racing LLC.

  • Darron_Moffatt

    It strikes me as a bit hypocritical that the IOC wants to point out “The Evolution of Olympic Coverage,” culminating in Social Media and connecting fans directly to athletes. It is undeniable that social media has connected fans and athletes in a way that was never possible before. There is direct interaction between the athletes and their fans or “followers.” This is inherently a great asset to IOC, because it makes those fans more likely to follow those athletes not only through their Olympic events, but throughout their career.

    That being said, it seems incredibly hypocritical that the IOC claims to welcome the rise of social media, while at the same time heavily restricts what they can talk about. In fact, Olympic athletes are told that their posts to Facebook and Twitter should be restrained to their own experiences and that they shouldn’t post pictures of any action at the Olympic games. It’s one thing to claim to embrace the use of social media and quite another to actually embrace it.

  • HowtoMakeMoneyOnline

    I love this idea to use internet to advertise the olympics game. I think that it a very interesting method to involve more users.

  • Amir Zonozi

    Hey guys, I work with Zoomph, and we’re interesting on how social media will impact the Olympics as well. In fact, we are monitoring the social trends using the hashtag #London2012 feel free to check it out

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