Social Media – Global Best Practices

by Robin Grant in News Google+

eMarketer recently ran a webinar on Social Media in the Marketing Mix – Global Best Practices, which covered the following:

  • How are marketers creating and executing global social media campaigns?
  • How can companies overcome cultural, language and other barriers when doing social media marketing?
  • What are the best practices for businesses to manage their social media presence around the world?
  • What are the pros and cons of using worldwide social media such as Facebook or Twitter vs. working with local social platforms?

We’re rather chuffed that We Are Social was included as one of the four vendors they identified as able to help marketers on a global basis.

It’s worth either watching the recording of webinar or going through their deck below:

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  • Gary Bembridge

    Thanks for posting this. It is a really interesting deck with lots of data and real life experience based tips. It is really clear that the way that social media is developing is different and has many key nuances by region and country, likely driven by penetration and reliability of how people access them. Important, as this shows, how global businesses need to build that flexibility in from the start.