As you may have read in MediaPost, Marketing or Campaign Asia-Pacific, we’re delighted to have been appointed by Jaguar to both its Global and UK social media accounts.
We’ve been working with Jaguar for the past six-months on a programme focused on community management of the brand’s global social media channels. We’re pretty proud of the results so far, which have seen us grow the Jaguar Facebook page to over 1 million fans with no media spend at all and – more importantly – making it one of the top three most engaging UK brands on Facebook along the way.
We’re now in the midst of developing a global social media strategy, which will help drive the brand and business in both mature and emerging markets like China.
In the UK, we’ll be creating a local social media strategy and managing Jaguar UK’s Facebook and Twitter channels, as well as activating UK-specific brand sponsorships.
We’ll also be developing global social media campaigns to support brand activity and product launches, which we’ve kick-started through our work on the launch of the XF Sportbrake, which was first pictured outside the Jaguar factory emblazoned with the Twitter handle @sportbrake on its side:
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