Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700 or drop us an email.
Social networks grow userbase and engagement eMarketer posted an interesting study of which countries they expect to grow the fastest this year in terms of social networking users – the growth in the Asian market once again underscores how important it is.
Of all the different modelling factors used, being a Facebook fan was by far the best factor in predicting whether somebody will purchase from the brand as shown by the example of Best Buy:
Sunday is the most social day on Facebook
According to Socialbakers, the best time for brands to engage fans is Sundays. The company reviewed user activity by the week and hour for over 10m Facebook pages and places to reveal a snapshot of the best times of the week to score maximum engagement for brands within social media. Perhaps the most interesting finding was from the Telecoms industry, and how much more popular posts on Sundays were compared to any other day of the week.
Eye movement study reveals six must-know things about Facebook Pages
A new study that tracked the eye movement of users visiting six branded Facebook Pages, suggests the new timeline layout is ‘flawed’ as features are overlooked or unnoticed. Although it’s a catchy stand-out quote, the reality is that the study looked at just six brands. Sure, some people might overlook the cover photo – but that’s the challenge for marketers: creating an interesting cover photo, and using Timeline to enhance their Facebook Page.
I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook. For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.
The plus side of the deal for users is that it allows Instagram to roll out a Timeline application without friction for users but the news has not been widely welcomed, with Twitter users planning an #instaExodus this Friday, although whether this will gain enough users to cause Facebook any worries is doubtful.
Updates to Facebook Insights
Facebook are upgrading their Insights to better capture the viral, organic and total impressions of posts. They’ll be attributing impressions from post shares into impressions from the original page post and also capturing impressions on an ongoing basis instead of the previous 28 day cut off. That last bit is probably the most interesting: it means the value of social SEO will be much more easily discernable to community managers.
Nonetheless, the value of this research is limited – everybody knows Pinterest has been growing, it’s whether it can keep growing which is the big question, and it’s the next six months which will be the tipping point for Pinterest.
Tumblr upgrade Facebook integration
Tumblr have improved their Facebook integration so that users can share posts, replies and likes straight to their Facebook Timelines. Nice.
Citroen crowd-source car design
Citroen have launched a Facebook app called the C1 Connexion Project, which will let Facebook fans design a version of the C1, with the most popular going into production. Citroen have allowed users to customise six elements on the car in one of the best attempts at crowd-sourcing we’ve seen.
Interactive billboard which changes with Facebook likes
Bronx shoes, a South African shoe brand, have launched a brilliant new campaign: a billboard which grows a beard according to the number of Facebook likes the Bronx Page gets. If the campaign goes viral, the billboard really could be a hair-raising prospect.
MTV Voices includes ‘I Care’ button
Alongside the ubiquitous Facebook ‘Like’ button, the updated MTV Voices hub features a newly launched ‘I Care’ button. Clicks on the button will be aggregated on a new site which will reflect ‘the most cared about topics worldwide’.
Reebok partners with PeerIndex for reputation-based giveaway Reebok has teamed up with PeerIndex to offer free personal training sessions and shoes to those who are influential online about fitness. Reebok aims to drive positive brand association and traffic to the PeerIndex microsite through the discussion generated on social media, but as seems wont with this type iof campaign, the actual story hook is limited.
Government uses anti-government hashtag to respond
After last week’s leaked proposals against the UK government’s plans to snoop on what their citizens do online, a sarcastic hashtag called #telldaveeverything emerged, mocking David Cameron’s desire to know all about our lives.
How Starbucks embraces social media
Aside from the many Instagrams of people drinking coffee, Starbucks have achieved real success in social media. Much of the reason for this is the brand’s openness. Many brands stay quiet on controversial issues to try not to alienate customers, whereas Starbucks embrace these issues.
Because consumers’ emerging awareness that their clothes, food, computers, and coffee actually come from somewhere, and that the processes of delivering those things are fraught with all kinds of ethical and political questions, means that brands will have to increasingly engage with consumers over these questions. It’s the internet, in large part, which has helped provoke this consumer awakening – and it’s social media that will keep the debate going. Companies would do well to understand that real consumer engagement might mean more than just funny tweets and exclusive bargains.
Johnson & Johnson close Facebook Page due to negative comments
The flip side of trying to increase engagement with your brand is that negativity can ensue. This was the case with Psoriasis 360, a Johnson & Johnson product, which closed its Facebook Page because of a tide of negative comments. Although they say they struggled with the strict rules which Pharma brands must abide by, the reality is that they didn’t appear to have a well thought out social media strategy, and it bit them in the end.
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