Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700 or drop us an email.
Although the change applies to all new Page Likes – sponsored or unsponsored – it’s fair to say the greater impact will be for Sponsored Stories, as the old News Feed Sponsored Stories were easily missed.
Starting today through April 18, applications will be open for sixteen promising vloggers to take part in three months of intimate educational workshops held on Google+ Hangouts. Each vlogger will receive $5,000 worth of video equipment and more than $10,000 worth of promotion on and off YouTube. Participants will also receive mentoring from industry experts, such as iJustine, one of the most successful vloggers and content creators on YouTube!
LinkedIn updates ‘People You May Know’
LinkedIn has launched an update to ‘People You May Know’, one of the site’s features which helps users grow their network. The biggest change is its now possible to filter by company/university, to find relevant contacts more easily.
Arby’s, an American fast-food chain is offering Facebook Credits in return for in-store purchases, thereby driving greater football.
In similar news, Pepsico has announced a tie in with reward company Kiip to offer fitness enthusiasts ‘achievement rewards’ when they log a run through fitness apps such as Nexercise and MapMyRun.
After a workout, bike ride or run users are rewarded with PepsiCo’s Propel Zero drinks mix packets.
Econsultancy’s David Moth drew a salient conclusion from the two campaigns:
The two examples are slightly different – Pepsico is offering physical rewards for digital engagement while Arby’s is offering digital rewards for physical purchases – but in essence they are part of the same trend. Consumers have come to expect discounts and rewards and increasingly we are seeing that brands are willing come up with the goods.
Samsung in search for Olympic bloggers Samsung is searching for 100 bloggers to blog for them during the Olympics and join their Samsung Global Blogger (SGB) programme. Winners will blog and produce a daily show across the entire Olympic Games period using Samsung products, including the Samsung Galaxy Note, which the company wants to position as the perfect blogging device.
Spotify puts over 1,000 years of music on Facebook Timeline
Spotify have launched a really cool Facebook Timeline, which goes through 1,000 years of music history, and lets users discover some music they might otherwise have missed. On song.